diff --git a/addons/website/views/snippets/s_social_media.xml b/addons/website/views/snippets/s_social_media.xml
index 56a028920b9..59d580e7c40 100644
--- a/addons/website/views/snippets/s_social_media.xml
+++ b/addons/website/views/snippets/s_social_media.xml
@@ -28,7 +28,8 @@
 <template id="s_social_media_options" inherit_id="website.snippet_options">
     <xpath expr="." position="inside">
         <div data-js="SocialMedia" data-selector=".s_social_media">
-            <we-list string="Social Networks" data-add-item-title="Add New Social Network"
+            <t t-set="add_item_title">Add New Social Network</t>
+            <we-list string="Social Networks" t-att-data-add-item-title="add_item_title"
                 data-render-list-items="" data-has-default="multiple" data-name="social_media_list"
                 data-default-value="https://www.example.com" data-id-mode="name"
                 data-new-elements-not-toggleable="true" data-no-preview="true"/>