diff --git a/addons/mail/static/src/webclient/commands/mail_providers.js b/addons/mail/static/src/webclient/commands/mail_providers.js
index 87fd0fbd1b1..bc5e95e4829 100644
--- a/addons/mail/static/src/webclient/commands/mail_providers.js
+++ b/addons/mail/static/src/webclient/commands/mail_providers.js
@@ -8,7 +8,7 @@ const { Component, xml } = owl;
 class DialogCommand extends Component {}
 DialogCommand.template = xml`
     <div class="o_command_default">
-        <span t-esc="props.name"/>
+        <t t-slot="name"/>
         <span t-if="props.email" t-esc="props.email"/>
     </div>
 `;
diff --git a/addons/web/static/src/core/commands/command_items.xml b/addons/web/static/src/core/commands/command_items.xml
new file mode 100644
index 00000000000..cf752265f2b
--- /dev/null
+++ b/addons/web/static/src/core/commands/command_items.xml
@@ -0,0 +1,22 @@
+<?xml version="1.0" encoding="UTF-8"?>
+<templates xml:space="preserve">
+
+  <t t-name="web.DefaultCommandItem" owl="1">
+    <div class="o_command_default">
+      <t t-slot="name"/>
+    </div>
+  </t>
+
+  <t t-name="web.HotkeyCommandItem" owl="1">
+    <div class="o_command_hotkey">
+      <t t-slot="name"/>
+      <span>
+        <t t-foreach="getKeysToPress(props)" t-as="key">
+          <kbd t-esc="key" />
+          <span t-if="!key_last"> + </span>
+        </t>
+      </span>
+    </div>
+  </t>
+
+</templates>
diff --git a/addons/web/static/src/core/commands/command_palette.js b/addons/web/static/src/core/commands/command_palette.js
index 7736bb683cd..1b0657a89be 100644
--- a/addons/web/static/src/core/commands/command_palette.js
+++ b/addons/web/static/src/core/commands/command_palette.js
@@ -1,12 +1,13 @@
 /** @odoo-module **/
 
-import { useAutofocus, useService } from "@web/core/utils/hooks";
 import { useHotkey } from "@web/core/hotkeys/hotkey_hook";
+import { _lt } from "@web/core/l10n/translation";
 import { KeepLast } from "@web/core/utils/concurrency";
+import { useAutofocus, useService } from "@web/core/utils/hooks";
 import { scrollTo } from "@web/core/utils/scrolling";
 import { fuzzyLookup } from "@web/core/utils/search";
 import { debounce } from "@web/core/utils/timing";
-import { _lt } from "@web/core/l10n/translation";
+import { escapeRegExp } from "../utils/strings";
 
 const { Component, onWillStart, useRef, useState } = owl;
 
@@ -59,6 +60,11 @@ function commandsWithinCategory(categoryName, categories) {
     };
 }
 
+function splitCommandName(name, searchValue) {
+    const splitName = name.split(new RegExp(`(${escapeRegExp(searchValue)})`, "ig"));
+    return searchValue.length && splitName.length > 1 ? splitName : [name];
+}
+
 export class DefaultCommandItem extends Component {}
 DefaultCommandItem.template = "web.DefaultCommandItem";
 
@@ -175,11 +181,13 @@ export class CommandPalette extends Component {
         this.state.commands = commands.map((command) => ({
             ...command,
             keyId: this.keyId++,
+            splitName: splitCommandName(command.name, options.searchValue),
         }));
         this.selectCommand(this.state.commands.length ? 0 : -1);
         this.mouseSelectionActive = false;
         this.state.emptyMessage =
             this.emptyMessageByNamespace[namespace] || DEFAULT_EMPTY_MESSAGE.toString();
+        this.clearSearchValue = options.searchValue;
     }
 
     selectCommand(index) {
diff --git a/addons/web/static/src/core/commands/command_palette.scss b/addons/web/static/src/core/commands/command_palette.scss
index 31e59681296..2d09af1b9ee 100644
--- a/addons/web/static/src/core/commands/command_palette.scss
+++ b/addons/web/static/src/core/commands/command_palette.scss
@@ -91,6 +91,12 @@
         }
       }
 
+      .o_command_name {
+        > b {
+          color: $o-brand-primary;
+        }
+      }
+
       .o_app_icon {
         position: relative;
         border-radius: 4%;
diff --git a/addons/web/static/src/core/commands/command_palette.xml b/addons/web/static/src/core/commands/command_palette.xml
index cd65c01cfeb..c51e3de52d0 100644
--- a/addons/web/static/src/core/commands/command_palette.xml
+++ b/addons/web/static/src/core/commands/command_palette.xml
@@ -17,7 +17,16 @@
               <t t-foreach="category.commands" t-as="command">
                 <t t-set="commandIndex" t-value="state.commands.indexOf(command)" />
                 <div t-attf-id="o_command_{{commandIndex}}" class="o_command" t-att-class="{ focused: state.selectedCommand === command }" t-on-click="onCommandClicked(commandIndex)" t-on-mouseenter="onCommandMouseEnter(commandIndex)" t-key="command.keyId">
-                  <t t-component="command.Component || DefaultCommandItem" name="command.name" t-props="command.props" t-on-close="props.closeMe()" t-on-execute-command="executeCommand(command)"/>
+                  <t t-component="command.Component || DefaultCommandItem" name="command.name" searchValue="clearSearchValue" t-props="command.props" t-on-close="props.closeMe()" t-on-execute-command="executeCommand(command)">
+                    <t t-set-slot="name">
+                        <span class="o_command_name">
+                          <t t-foreach="command.splitName" t-as="name" t-key="name_index">
+                            <b t-if="name_index % 2" t-esc="name"/>
+                            <t t-else="" t-esc="name"/>
+                          </t>
+                        </span>
+                    </t>
+                  </t>
                 </div>
               </t>
             </div>
@@ -35,32 +44,4 @@
     </div>
   </t>
 
-  <t t-name="web.DefaultCommandItem" owl="1">
-    <div class="o_command_default">
-      <span t-esc="props.name" />
-    </div>
-  </t>
-
-  <t t-name="web.HotkeyCommandItem" owl="1">
-    <div class="o_command_hotkey">
-      <span t-esc="props.name" />
-      <span>
-        <t t-foreach="getKeysToPress(props)" t-as="key">
-          <kbd t-esc="key" />
-          <span t-if="!key_last"> + </span>
-        </t>
-      </span>
-    </div>
-  </t>
-
-  <t t-name="web.AppIconCommand" owl="1">
-    <div class="o_command_default">
-        <span t-esc="props.name"/>
-        <img t-if="props.webIconData" class="o_app_icon" t-attf-src="{{props.webIconData}}"/>
-        <div t-else="" class="o_app_icon" t-attf-style="background-color:{{props.webIcon.backgroundColor}}" >
-          <i t-att-class="props.webIcon.iconClass" t-attf-style="color:{{props.webIcon.color}}"></i>
-        </div>
-    </div>
-  </t>
-
 </templates>
diff --git a/addons/web/static/src/webclient/menus/menu_command_item.xml b/addons/web/static/src/webclient/menus/menu_command_item.xml
new file mode 100644
index 00000000000..7a62b54da9c
--- /dev/null
+++ b/addons/web/static/src/webclient/menus/menu_command_item.xml
@@ -0,0 +1,14 @@
+<?xml version="1.0" encoding="UTF-8"?>
+<templates xml:space="preserve">
+
+  <t t-name="web.AppIconCommand" owl="1">
+    <div class="o_command_default">
+        <t t-slot="name"/>
+        <img t-if="props.webIconData" class="o_app_icon" t-attf-src="{{props.webIconData}}"/>
+        <div t-else="" class="o_app_icon" t-attf-style="background-color:{{props.webIcon.backgroundColor}}" >
+          <i t-att-class="props.webIcon.iconClass" t-attf-style="color:{{props.webIcon.color}}"></i>
+        </div>
+    </div>
+  </t>
+
+</templates>
diff --git a/addons/web/static/src/webclient/menus/menu_providers.js b/addons/web/static/src/webclient/menus/menu_providers.js
index 3c0bcd62815..188a2446e37 100644
--- a/addons/web/static/src/webclient/menus/menu_providers.js
+++ b/addons/web/static/src/webclient/menus/menu_providers.js
@@ -2,8 +2,8 @@
 
 import { _lt } from "@web/core/l10n/translation";
 import { registry } from "@web/core/registry";
-import { computeAppsAndMenuItems } from "@web/webclient/menus/menu_helpers";
 import { fuzzyLookup } from "@web/core/utils/search";
+import { computeAppsAndMenuItems } from "@web/webclient/menus/menu_helpers";
 
 const { Component } = owl;
 
diff --git a/addons/web/static/tests/core/commands/command_palette_tests.js b/addons/web/static/tests/core/commands/command_palette_tests.js
index b0c7605a698..c763e980b15 100644
--- a/addons/web/static/tests/core/commands/command_palette_tests.js
+++ b/addons/web/static/tests/core/commands/command_palette_tests.js
@@ -1120,3 +1120,91 @@ QUnit.test("navigate in the command palette with an empty list", async (assert)
     assert.containsNone(target, ".o_command");
     assert.containsOnce(target, ".o_command_palette_listbox_empty");
 });
+
+QUnit.test("bold the searchValue on the commands", async (assert) => {
+    testComponent = await mount(TestComponent, { env, target });
+    const action = () => {};
+    const providers = [
+        {
+            namespace: "@",
+            provide: () => [
+                {
+                    name: "Test",
+                    action,
+                },
+                {
+                    name: "test hello",
+                    action,
+                },
+                {
+                    name: "hello test",
+                    action,
+                },
+                {
+                    name: "hello Test hello",
+                    action,
+                },
+                {
+                    name: "TeSt hello Test hello TEST",
+                    action,
+                },
+            ],
+        },
+    ];
+    const config = {
+        searchValue: "@",
+        providers,
+    };
+    env.services.dialog.add(CommandPaletteDialog, {
+        config,
+    });
+    await nextTick();
+    assert.containsOnce(target, ".o_command_palette");
+    assert.containsN(target, ".o_command", 5);
+    assert.deepEqual(
+        [...target.querySelectorAll(".o_command b")].map((el) => el.textContent),
+        []
+    );
+
+    await editSearchBar("@test");
+    assert.containsN(target, ".o_command", 5);
+    assert.deepEqual(
+        [...target.querySelectorAll(".o_command")].map((command) => {
+            return [...command.querySelectorAll(".o_command_name b")].map((el) => el.textContent);
+        }),
+        [["Test"], ["test"], ["test"], ["Test"], ["TeSt", "Test", "TEST"]]
+    );
+});
+
+QUnit.test("bold the searchValue on the commands with special char", async (assert) => {
+    testComponent = await mount(TestComponent, { env, target });
+    const action = () => {};
+    const providers = [
+        {
+            provide: () => [
+                {
+                    name: "Test&",
+                    action,
+                },
+            ],
+        },
+    ];
+    const config = {
+        searchValue: "&",
+        providers,
+    };
+    env.services.dialog.add(CommandPaletteDialog, {
+        config,
+    });
+    await nextTick();
+    assert.containsOnce(target, ".o_command_palette");
+    assert.containsN(target, ".o_command", 1);
+    assert.deepEqual(
+        [...target.querySelectorAll(".o_command")].map((el) => el.textContent),
+        ["Test&"]
+    );
+    assert.deepEqual(
+        [...target.querySelectorAll(".o_command b")].map((el) => el.textContent),
+        ["&"]
+    );
+});