diff --git a/addons/crm/web_planner_data.xml b/addons/crm/web_planner_data.xml
index 13a855fbf06..b9a538bd970 100644
--- a/addons/crm/web_planner_data.xml
+++ b/addons/crm/web_planner_data.xml
@@ -5,32 +5,35 @@
     <template id="crm_planner">
         <t t-call="web_planner.pages">
             <t t-call="web_planner.page">
-                <t t-set="page_title" t-value="'Welcome'"/>
+                <t t-set="page_title">Welcome</t>
                 <t t-set="hide_mark_as_done" t-value="True"/>
-                <i><p>
-                  This guide will help you setup your sales funnel. You'll get
-                  best practices to bring your sales vision to life with Odoo CRM.
-                </p><p>
-                  The whole process may take a few hours. But if you follow all the
-                  steps, you can expect a real boost in your sales team performance.
-                  You can return to this tool at any time.
-                </p><p>
-                  Even if you are the only user of Odoo, you should fill in the different
-                  steps of this guide. The data you will provide are used by our support
-                  team and project managers to better guide you based on your objectives.
-                </p><p>
-                  We are here to help you. If you get stuck, do not hesitate to
-                  reach our CRM experts.
-                </p><p>
-                  Have fun deploying your sales strategy,
-                </p>
-                </i>
-                <div class="mt32">
-                    <img class="signature mb8" src="/web_planner/static/src/img/fabien_signature.png"/>
-                    <address>
-                        For the Odoo Team,<br/>
-                        Fabien Pinckaers, Founder
-                    </address>
+                <div style="font-size: 120%">
+                  <p>
+                      We designed Odoo to help you grow your business. Odoo CRM
+                      is not just a tool, we want it to have a major impact on your
+                      sales performance. That's our mission, and we are serious about it.
+                  </p><p>
+                      Setting up your sales funnel is just the first step. To achieve a
+                      significant boost, we will help you get the most out of
+                      Odoo CRM to transform how your salespeople work.
+                      That's the purpose of this guide.
+                  </p><p>
+                      The whole process may take a few hours. But it's worth doing
+                      it.
+                  </p><p>
+                      We are here to help you. If you get stuck, do not hesitate to
+                      reach our <a href="mailto:help@odoo.com">support team</a> or
+                      <a href="https://www.odoo.com/documentation/user/">browse the documentation</a>.
+                  </p><p>
+                      Have fun deploying your sales strategy,
+                  </p>
+                  <div class="mt32">
+                      <img class="signature mb8" src="/web_planner/static/src/img/fabien_signature.png"/>
+                      <address>
+                          For the Odoo Team,<br/>
+                          Fabien Pinckaers, Founder
+                      </address>
+                  </div>
                 </div>
             </t>
 
@@ -325,7 +328,7 @@
                             <div class="col-md-8">
                                 <div class="well well-lg">
                                     <span><strong>Contact us to customize your application:</strong><br/>
-                                    We have special options for unlimited number of customizations !
+                                    We have special options for unlimited number of customizations!
                                     </span>
                                 </div>
                             </div>
@@ -928,9 +931,9 @@
                 <t t-set="hide_mark_as_done" t-value="True"/>
                 <h1 class="text-center o_planner_trophy" data-icon="&#xe006;" />
                 <div class="text-center">
-                    <h1>Congratulations, you're done !</h1>
-                    <h3>We hope this process helped you improve your sales strategy.</h3>
-                    <h4>Don't hesitate to <a href="mailto:info@odoo.com?subject=Sales%20Planner" target="_blank">send us an email</a> to describe<br/> your experience or to suggest improvements !</h4>
+                    <h1>Congratulations, you're done!</h1>
+                    <h3>We hope this process helped you bring your sales vision to life.</h3>
+                    <h4>Don't hesitate to <a href="mailto:info@odoo.com?subject=Sales%20Planner" target="_blank">send us an email</a> to describe<br/> your experience or to suggest improvements!</h4>
 
                     <p>Happy Selling!<br/>- The Odoo Team</p>
                     <img src="/web_planner/static/src/img/odoo_logo.png"/>