diff --git a/addons/website/static/src/css/editor.css b/addons/website/static/src/css/editor.css
index a30feca9fba..5e8ed4f6c43 100644
--- a/addons/website/static/src/css/editor.css
+++ b/addons/website/static/src/css/editor.css
@@ -140,15 +140,6 @@ table.editorbar-panel td.selected {
 }
 
 /* ---- SNIPPET EDITOR ---- */
-#oe_droperror .modal-header {
-  border-bottom: 0;
-}
-#oe_droperror .modal-footer {
-  border-top: 0;
-  margin: 0;
-  padding: 0;
-}
-
 #oe_snippets {
   position: fixed;
   left: 0px;
@@ -282,15 +273,21 @@ table.editorbar-panel td.selected {
   border-radius: 3px;
 }
 
-.oe_drop_zone {
+.oe_drop_zone, .oe_drop_zone_style {
   background: rgba(153, 0, 255, 0.17);
   border-radius: 3px;
 }
-.oe_drop_zone.oe_hover {
+.oe_drop_zone.oe_hover, .oe_drop_zone_style.oe_hover {
   background: rgba(0, 255, 133, 0.22);
   z-index: 1001;
 }
 
+.oe_drop_zone_style {
+  color: white;
+  height: 48px;
+  margin-bottom: 32px;
+}
+
 /* ---- SNIPPET MANIPULATOR ---- */
 .oe_overlay {
   display: block;
diff --git a/addons/website/static/src/css/editor.sass b/addons/website/static/src/css/editor.sass
index 974e3cdef9e..565cb38d038 100644
--- a/addons/website/static/src/css/editor.sass
+++ b/addons/website/static/src/css/editor.sass
@@ -129,14 +129,6 @@ table.editorbar-panel
 
 /* ---- SNIPPET EDITOR ---- */
 
-#oe_droperror
-    .modal-header
-        border-bottom: 0
-    .modal-footer
-        border-top: 0
-        margin: 0
-        padding: 0
-
 #oe_snippets
     position: fixed
     left: 0px
@@ -253,13 +245,18 @@ table.editorbar-panel
         background: rgba(153, 0, 255, 0.17)
         border-radius: 3px
 
-.oe_drop_zone
+.oe_drop_zone, .oe_drop_zone_style
     background: rgba(153, 0, 255, 0.17)
     border-radius: 3px
     &.oe_hover
         background: rgba(0, 255, 133, 0.22)
         z-index: 1001
 
+.oe_drop_zone_style
+    color: white
+    height: 48px
+    margin-bottom: 32px
+
 /* ---- SNIPPET MANIPULATOR ---- */
 
 .oe_overlay
diff --git a/addons/website/static/src/js/website.snippets.js b/addons/website/static/src/js/website.snippets.js
index 9e45a3b85ce..8ebeda9440a 100644
--- a/addons/website/static/src/js/website.snippets.js
+++ b/addons/website/static/src/js/website.snippets.js
@@ -387,11 +387,6 @@
                     $('.oe_drop_zone').droppable('destroy').remove();
                     if (!dropped) {
                         self.$modal.modal('toggle');
-                        setTimeout(function () {
-                            self.$modal.fadeOut(function () {
-                                self.$modal.modal('hide');
-                            });
-                        }, 3000);
                     }
                 },
             });
diff --git a/addons/website/static/src/xml/website.snippets.xml b/addons/website/static/src/xml/website.snippets.xml
index 415cdb6c74d..87bf0390d26 100644
--- a/addons/website/static/src/xml/website.snippets.xml
+++ b/addons/website/static/src/xml/website.snippets.xml
@@ -16,17 +16,38 @@
         </li>
     </t>
     <t t-name="website.snippets_modal">
-        <div class="modal" id="oe_droperror" tabindex="-1" role="dialog" aria-labelledby="myModalLabel" aria-hidden="true">
+        <div class="modal" id="oe_droperror" tabindex="-1" role="dialog">
             <div class="modal-dialog">
                 <div class="modal-content">
                     <div class="modal-header">
-                        <button type="button" class="close" data-dismiss="modal" aria-hidden="true">&amp;times;</button>
+                        <button type="button" class="close" data-dismiss="modal">&amp;times;</button>
                         <h4 class="modal-title">
-                            Nothing Added<br/>
-                            <small>Please drop in a valid zone</small>
+                            Building Block Not Inserted
                         </h4>
                     </div>
-                    <div class="modal-footer"></div>
+                    <div class="modal-body">
+                        <p>
+                            The building block has not been inserted in your
+                            page because you did not drop it in a valid zone.
+                            Valid zone are represented by rectangle like this:
+                        </p>
+                        <div class="row">
+                            <div class="col-sm-4 col-sm-offset-4 oe_drop_zone_style text-center">
+                                drop in this zone
+                            </div>
+                        </div>
+                        <p class="text-muted">
+                            When your cursor is in a valid zone, OpenERP shows
+                            you a preview of the building block in your page.
+                            You must release the block when the preview is visible.
+                        </p>
+                    </div>
+                    <div class="modal-footer">
+                        <button type="button" class="btn btn-primary" data-dismiss="modal">Close</button>
+                        <div class="pull-left">
+                            <input type="checkbox" value="1"/> Never show this tip again
+                        </div>
+                    </div>
                 </div>
             </div>
         </div>