diff --git a/addons/website/static/src/xml/website.editor.xml b/addons/website/static/src/xml/website.editor.xml
index 66da9692d8e..685712d3411 100644
--- a/addons/website/static/src/xml/website.editor.xml
+++ b/addons/website/static/src/xml/website.editor.xml
@@ -55,7 +55,8 @@
                                 New page
                             </label>
                         </h3>
-                        <input type="text" class="form-control pages url-source" id="link-new"/>
+                        <input type="text" class="form-control pages url-source"
+                            id="link-new" placeholder="Page Name"/>
                     </li>
                     <li class="list-group-item form-group clearfix">
                         <div class="pull-right">