diff --git a/addons/utm/views/utm_medium_views.xml b/addons/utm/views/utm_medium_views.xml
index 394bca00436..74ee151e1f1 100644
--- a/addons/utm/views/utm_medium_views.xml
+++ b/addons/utm/views/utm_medium_views.xml
@@ -5,7 +5,7 @@
         <field name="model">utm.medium</field>
         <field name="arch" type="xml">
             <tree string="Mediums" editable="bottom" sample="1">
-                <field name="name"/>
+                <field name="name" placeholder='e.g. "Email"'/>
                 <field name="active" invisible="1"/>
             </tree>
         </field>
diff --git a/addons/utm/views/utm_source_views.xml b/addons/utm/views/utm_source_views.xml
index af2fee6fa08..f9fb4fd7553 100644
--- a/addons/utm/views/utm_source_views.xml
+++ b/addons/utm/views/utm_source_views.xml
@@ -5,7 +5,7 @@
         <field name="model">utm.source</field>
         <field name="arch" type="xml">
             <tree string="Source" editable="bottom" sample="1">
-                <field name="name"/>
+                <field name="name" placeholder='e.g. "Christmas Mailing"'/>
             </tree>
         </field>
     </record>