diff --git a/addons/account/company_view.xml b/addons/account/company_view.xml
index 4ade4b90876..05e1c77edea 100644
--- a/addons/account/company_view.xml
+++ b/addons/account/company_view.xml
@@ -25,7 +25,7 @@
                 <xpath expr="//group[@name='account_grp']" position="inside">
                     <field name="property_reserve_and_surplus_account"/>
                     <field name="tax_calculation_rounding_method"/>
-                    <field name="paypal_account"  placeholder="sales@openerp.com"/>
+                    <field name="paypal_account"  placeholder="e.g. sales@openerp.com"/>
                 </xpath>
             </field>
         </record>
diff --git a/addons/account/res_config_view.xml b/addons/account/res_config_view.xml
index fd0fa552238..1278a8f83cc 100644
--- a/addons/account/res_config_view.xml
+++ b/addons/account/res_config_view.xml
@@ -199,7 +199,7 @@
                             </p>
                             <div>
                                 <label for="paypal_account"/>
-                                <field name="paypal_account" placeholder="sales@openerp.com" class="oe_inline"/>
+                                <field name="paypal_account" placeholder="e.g. sales@openerp.com" class="oe_inline"/>
                             </div>
                         </div>
                     </group>
diff --git a/addons/account_voucher/voucher_payment_receipt_view.xml b/addons/account_voucher/voucher_payment_receipt_view.xml
index e85f06aeba3..99ea3a2bbea 100644
--- a/addons/account_voucher/voucher_payment_receipt_view.xml
+++ b/addons/account_voucher/voucher_payment_receipt_view.xml
@@ -152,8 +152,8 @@
                         </group>
                         <group>
                             <field name="date" invisible="context.get('line_type', False)" on_change="onchange_date(date, currency_id, payment_rate_currency_id, amount, company_id, context)"/>
-                            <field name="reference" invisible="context.get('line_type', False)" string="Payment Ref" placeholder="003/10"/>
-                            <field name="name" colspan="2" invisible="context.get('line_type', False)" placeholder="Invoice SAJ/0042"/>
+                            <field name="reference" invisible="context.get('line_type', False)" string="Payment Ref" placeholder="e.g. 003/10"/>
+                            <field name="name" colspan="2" invisible="context.get('line_type', False)" placeholder="e.g. Invoice SAJ/0042"/>
                             <field name="company_id" widget="selection" groups="base.group_multi_company"/>
                         </group>
                     </group>
@@ -318,8 +318,8 @@
                         </group>
                         <group>
                             <field name="date" invisible="context.get('line_type', False)" on_change="onchange_date(date, currency_id, payment_rate_currency_id, amount, company_id, context)"/>
-                            <field name="reference" invisible="context.get('line_type', False)" string="Payment Ref" placeholder="003/10"/>
-                            <field name="name" colspan="2" invisible="context.get('line_type', False)" placeholder="Invoice SAJ/0042"/>
+                            <field name="reference" invisible="context.get('line_type', False)" string="Payment Ref" placeholder="e.g. 003/10"/>
+                            <field name="name" colspan="2" invisible="context.get('line_type', False)" placeholder="e.g. Invoice SAJ/0042"/>
                             <field name="company_id" widget="selection" groups="base.group_multi_company"/>
 
                             <field name="account_id"
diff --git a/addons/account_voucher/voucher_sales_purchase_view.xml b/addons/account_voucher/voucher_sales_purchase_view.xml
index 591979a8ff3..f8eff4e7b19 100644
--- a/addons/account_voucher/voucher_sales_purchase_view.xml
+++ b/addons/account_voucher/voucher_sales_purchase_view.xml
@@ -103,7 +103,7 @@
                                     <field name="tax_id" 
                                         on_change="onchange_price(line_cr_ids, tax_id, partner_id)"
                                         widget="selection" nolabel="1"
-					placeholder="select tax..."
+					placeholder="Select tax..."
                                         domain="[('type_tax_use','in',('sale','all')), ('parent_id', '=', False)]"/>
                                     <field name="tax_amount" nolabel="1"/>
                                     <div class="oe_subtotal_footer_separator">
@@ -265,7 +265,7 @@
                                     <field name="tax_id" 
                                         on_change="onchange_price(line_dr_ids, tax_id, partner_id)"
                                         widget="selection" nolabel="1"
-					placeholder="select tax..."
+					placeholder="Select tax..."
 
                                         domain="[('type_tax_use','in',('purchase','all')), ('parent_id', '=', False)]"
                                         />
diff --git a/addons/base_vat/base_vat_view.xml b/addons/base_vat/base_vat_view.xml
index df1d18ac194..ec98b7922de 100644
--- a/addons/base_vat/base_vat_view.xml
+++ b/addons/base_vat/base_vat_view.xml
@@ -10,7 +10,7 @@
                 <field name="property_account_position" position="after" version="7.0">
                     <label for="vat"/>
                     <div>
-                        <field name="vat" on_change="vat_change(vat)" placeholder="BE0477472702" class="oe_inline"/>
+                        <field name="vat" on_change="vat_change(vat)" placeholder="e.g. BE0477472701" class="oe_inline"/>
                         <button colspan="2" name="button_check_vat" string="Check VAT" type="object" icon="gtk-execute" class="oe_inline"/>
                         <field name="vat_subjected" class="oe_inline"/>
                     </div>
diff --git a/addons/caldav/wizard/caldav_browse_view.xml b/addons/caldav/wizard/caldav_browse_view.xml
index 0c16fd0eba4..5b26360e08d 100644
--- a/addons/caldav/wizard/caldav_browse_view.xml
+++ b/addons/caldav/wizard/caldav_browse_view.xml
@@ -54,7 +54,7 @@
                     </header>
                     <sheet>
                         <group>
-                            <field name="host_name"  colspan="2" width="250" placeholder="For example : database.my.openerp.com or companyserver.com"/>
+                            <field name="host_name" colspan="2" width="250" placeholder="e.g. company.my.openerp.com"/>
                         </group>
                     </sheet>
                </form>
diff --git a/addons/crm/crm_lead_view.xml b/addons/crm/crm_lead_view.xml
index a1c400671c6..3a55228d157 100644
--- a/addons/crm/crm_lead_view.xml
+++ b/addons/crm/crm_lead_view.xml
@@ -489,7 +489,7 @@
                             <label for="title_action"/>
                             <div>
                                 <field name="date_action" nolabel="1"/> <label string="-" attrs="{'invisible': ['|', ('date_action', '=', False), ('title_action', '=', False)]}"/>
-                                <field name="title_action" class="oe_inline" nolabel="1" placeholder="Call for proposal"/>
+                                <field name="title_action" class="oe_inline" nolabel="1" placeholder="e.g. Call for proposal"/>
                             </div>
                             <field name="date_deadline"/>
                             <field name="priority"/>
diff --git a/addons/google_base_account/wizard/google_login_view.xml b/addons/google_base_account/wizard/google_login_view.xml
index ddbd4db7ee2..19ef202d7a4 100644
--- a/addons/google_base_account/wizard/google_login_view.xml
+++ b/addons/google_base_account/wizard/google_login_view.xml
@@ -8,7 +8,7 @@
             <field name="arch" type="xml">
                 <form string="Google login"  version="7.0">
                     <group>
-                        <field name="user" placeholder="user@gmail.com"/>
+                        <field name="user" placeholder="e.g. user@gmail.com"/>
                         <field name="password" password="True"/>
                     </group>
                     <footer>
diff --git a/addons/hr_recruitment/hr_recruitment_view.xml b/addons/hr_recruitment/hr_recruitment_view.xml
index cc420b71d25..879c03dee62 100644
--- a/addons/hr_recruitment/hr_recruitment_view.xml
+++ b/addons/hr_recruitment/hr_recruitment_view.xml
@@ -158,7 +158,7 @@
                         <label for="title_action"/>
                         <div>
                             <field name="date_action"/> -
-                            <field name="title_action" class="oe_inline" placeholder="Call for proposal"/>
+                            <field name="title_action" class="oe_inline" placeholder="e.g. Call for interview"/>
                         </div>
                         <field name="priority"/>
                         <field name="state" invisible="1"/>
diff --git a/addons/product/product_view.xml b/addons/product/product_view.xml
index b55e31550c1..c598f2acdab 100644
--- a/addons/product/product_view.xml
+++ b/addons/product/product_view.xml
@@ -81,7 +81,7 @@
                                 <group>
                                     <group>
                                         <field name="default_code"/>
-                                        <field name="ean13" placeholder="5901234123457"/>
+                                        <field name="ean13" placeholder="e.g. 5901234123457"/>
                                         <field groups="product.group_product_variant" name="variants"/>
                                     </group>
                                     <group groups="base.group_user">
diff --git a/addons/purchase_requisition/purchase_requisition_view.xml b/addons/purchase_requisition/purchase_requisition_view.xml
index 905de3dba51..797494e9442 100644
--- a/addons/purchase_requisition/purchase_requisition_view.xml
+++ b/addons/purchase_requisition/purchase_requisition_view.xml
@@ -47,7 +47,7 @@
                 <h1>
                     <field name="name" class="oe_inline"/>
                     <label string="," attrs="{'invisible':[('origin','=',False)]}"/>
-                    <field name="origin" class="oe_inline" placeholder="PO0025"/>
+                    <field name="origin" class="oe_inline" placeholder="e.g. PO0025"/>
                 </h1>
                 <group>
                     <group>
diff --git a/addons/stock/stock_view.xml b/addons/stock/stock_view.xml
index 09efe732fa9..2f6447fa802 100644
--- a/addons/stock/stock_view.xml
+++ b/addons/stock/stock_view.xml
@@ -783,7 +783,7 @@
                     <h1>
                         <field name="name" class="oe_inline"/>
                         <span attrs="{'invisible': [('origin','=',False)]}"> - </span>
-                        <field name="origin" placeholder="PO0032" class="oe_inline"/>
+                        <field name="origin" placeholder="e.g. PO0032" class="oe_inline"/>
                     </h1>
                     <label for="partner_id" class="oe_edit_only"/>
                     <h2>