diff --git a/addons/web_editor/static/src/js/editor/odoo-editor/src/OdooEditor.js b/addons/web_editor/static/src/js/editor/odoo-editor/src/OdooEditor.js
index 8ee7f4fb821..5ea7b38a3be 100644
--- a/addons/web_editor/static/src/js/editor/odoo-editor/src/OdooEditor.js
+++ b/addons/web_editor/static/src/js/editor/odoo-editor/src/OdooEditor.js
@@ -4051,10 +4051,17 @@ export class OdooEditor extends EventTarget {
             ) {
                 this.observerUnactive();
                 hint.classList.remove('oe-hint', 'oe-command-temporary-hint');
+                if (hint.dataset.oeEditPlaceholder) {
+                    hint.setAttribute("placeholder", hint.dataset.oeEditPlaceholder);
+                    if (hint.innerText.trim().length === 0) {
+                        hint.classList.add("oe-hint");
+                    }
+                } else {
+                    hint.removeAttribute("placeholder");
+                }
                 if (hint.classList.length === 0) {
                     hint.removeAttribute('class');
                 }
-                hint.removeAttribute('placeholder');
                 this.observerActive();
             }
         }
diff --git a/addons/website/static/src/components/wysiwyg_adapter/wysiwyg_adapter.js b/addons/website/static/src/components/wysiwyg_adapter/wysiwyg_adapter.js
index f0f6e7464ba..6de7f4c2cba 100644
--- a/addons/website/static/src/components/wysiwyg_adapter/wysiwyg_adapter.js
+++ b/addons/website/static/src/components/wysiwyg_adapter/wysiwyg_adapter.js
@@ -338,7 +338,8 @@ export class WysiwygAdapterComponent extends ComponentAdapter {
         }
     }
     /**
-     * Adds automatic editor messages on drag&drop zone elements.
+     * Adds automatic editor messages on drag&drop zone elements and
+     * placeholders on HTML fields.
      *
      * @private
      */
@@ -350,6 +351,18 @@ export class WysiwygAdapterComponent extends ComponentAdapter {
                 .attr('data-editor-message-default', true)
                 .attr('data-editor-message', this.env._t('DRAG BUILDING BLOCKS HERE'));
         $wrap.filter(':empty').attr('contenteditable', false);
+        for (let htmlEl of $wrap.not("[placeholder]").filter('[data-oe-sanitize="no_block"]')) {
+            const placeholderText = this.env._t("Type in text here...");
+            // Put the placeholder in the same location as the powerbox hint.
+            htmlEl = htmlEl.querySelector("p, div") || htmlEl;
+            htmlEl.setAttribute("placeHolder", placeholderText);
+            htmlEl.dataset.oeEditPlaceholder = placeholderText;
+            if (htmlEl.innerText.trim().length === 0) {
+                // "oe-hint" forces the display of the placeholder.
+                // It is removed by OdooEditor when text is entered.
+                htmlEl.classList.add("oe-hint");
+            }
+        }
     }
     /**
      * Get the areas on the page that should be editable.