diff --git a/addons/web/static/src/webclient/actions/action_service.js b/addons/web/static/src/webclient/actions/action_service.js
index dee040e4191..d8c3b859d96 100644
--- a/addons/web/static/src/webclient/actions/action_service.js
+++ b/addons/web/static/src/webclient/actions/action_service.js
@@ -312,6 +312,9 @@ function makeActionManager(env) {
                 // the session storage
                 const storedAction = browser.sessionStorage.getItem("current_action");
                 const lastAction = JSON.parse(storedAction || "{}");
+                if (lastAction.help) {
+                    lastAction.help = markup(lastAction.help);
+                }
                 if (lastAction.res_model === state.model) {
                     if (lastAction.context) {
                         // If this method is called because of a company switch, the
diff --git a/addons/web/static/tests/webclient/actions/load_state_tests.js b/addons/web/static/tests/webclient/actions/load_state_tests.js
index 75d0ed01d73..0074e9792bf 100644
--- a/addons/web/static/tests/webclient/actions/load_state_tests.js
+++ b/addons/web/static/tests/webclient/actions/load_state_tests.js
@@ -1069,4 +1069,45 @@ QUnit.module("ActionManager", (hooks) => {
             menu_id: 1,
         });
     });
+
+    QUnit.test(
+        "'no content helper' is markuped when action is retrieved from session storage",
+        async function (assert) {
+            // for the no content helper to show, we empty the data
+            serverData.models.partner.records = [];
+            serverData.actions[4].help = "<p>Some nice help</p>";
+
+            patchWithCleanup(browser.sessionStorage, {
+                getItem(k) {
+                    assert.step(`getItem session ${k}`);
+                    return this._super(k);
+                },
+            });
+
+            const webClient = await createWebClient({ serverData });
+
+            await doAction(webClient, 4);
+            assert.containsOnce(target, ".o_kanban_view", "should display a kanban view");
+
+            assert.strictEqual(
+                "Some nice help",
+                target.querySelector(".o_nocontent_help").innerText
+            );
+
+            await loadState(webClient, {
+                model: "partner",
+                view_type: "list",
+            });
+
+            assert.containsNone(target, ".o_kanban_view", "should no longer display a kanban view");
+            assert.containsOnce(target, ".o_list_view", "should display a list view");
+
+            assert.strictEqual(
+                "Some nice help",
+                target.querySelector(".o_nocontent_help").innerText
+            );
+
+            assert.verifySteps(["getItem session current_action"]);
+        }
+    );
 });