diff --git a/addons/website_crm_partner_assign/controllers/main.py b/addons/website_crm_partner_assign/controllers/main.py
index f032a90809a..0e43550e24a 100644
--- a/addons/website_crm_partner_assign/controllers/main.py
+++ b/addons/website_crm_partner_assign/controllers/main.py
@@ -286,7 +286,7 @@ class WebsiteCrmPartnerAssign(WebsitePartnerPage):
 
         # search partners matching current search parameters
         partner_ids = partner_obj.sudo().search(
-            base_partner_domain, order="grade_sequence ASC, implemented_partner_count DESC, display_name ASC, id ASC",
+            base_partner_domain, order="grade_sequence ASC, implemented_partner_count DESC, complete_name ASC, id ASC",
             offset=pager['offset'], limit=self._references_per_page)
         partners = partner_ids.sudo()