diff --git a/addons/website/models/__init__.py b/addons/website/models/__init__.py
index 378acd4f300..b66ecb50a24 100644
--- a/addons/website/models/__init__.py
+++ b/addons/website/models/__init__.py
@@ -14,6 +14,7 @@ from . import website_menu
 from . import website_page
 from . import website_rewrite
 from . import ir_rule
+from . import ir_translation
 from . import ir_ui_view
 from . import res_company
 from . import res_partner
diff --git a/addons/website/models/ir_translation.py b/addons/website/models/ir_translation.py
new file mode 100644
index 00000000000..16528b7b27e
--- /dev/null
+++ b/addons/website/models/ir_translation.py
@@ -0,0 +1,45 @@
+# -*- coding: utf-8 -*-
+# Part of Odoo. See LICENSE file for full copyright and licensing details.
+
+from odoo import models
+
+class IrTranslation(models.Model):
+    _inherit = "ir.translation"
+
+    def _load_module_terms(self, modules, langs, overwrite=False):
+        """ Add missing website specific translation """
+        res = super()._load_module_terms(modules, langs)
+
+        default_menu = self.env.ref('website.main_menu', raise_if_not_found=False)
+
+        if not default_menu or not langs or not modules:
+            return res
+
+        if overwrite:
+            conflict_clause = """
+                   ON CONFLICT (type, lang, name, res_id) WHERE type = 'model'
+                   DO UPDATE SET (name, lang, res_id, src, type, value, module, state, comments) =
+                       (EXCLUDED.name, EXCLUDED.lang, EXCLUDED.res_id, EXCLUDED.src, EXCLUDED.type,
+                        EXCLUDED.value, EXCLUDED.module, EXCLUDED.state, EXCLUDED.comments)
+                WHERE EXCLUDED.value IS NOT NULL AND EXCLUDED.value != ''
+            """;
+        else:
+            conflict_clause = " ON CONFLICT DO NOTHING"
+
+        # Add specific menu translations
+        self.env.cr.execute("""
+            INSERT INTO ir_translation(name, lang, res_id, src, type, value, module, state, comments)
+            SELECT DISTINCT ON (s_menu.id, t.lang) t.name, t.lang, s_menu.id, t.src, t.type, t.value, t.module, t.state, t.comments
+              FROM ir_translation t
+             INNER JOIN website_menu o_menu
+                ON t.type = 'model' AND t.name = 'website.menu,name' AND t.res_id = o_menu.id
+             INNER JOIN website_menu s_menu
+                ON o_menu.name = s_menu.name AND o_menu.url = s_menu.url
+             INNER JOIN website_menu root_menu
+                ON s_menu.parent_id = root_menu.id AND root_menu.parent_id IS NULL
+             WHERE t.lang IN %s and t.module IN %s
+               AND o_menu.website_id IS NULL AND o_menu.parent_id = %s
+               AND s_menu.website_id IS NOT NULL""" + conflict_clause,
+            (tuple(langs), tuple(modules), default_menu.id))
+
+        return res
diff --git a/addons/website/tests/test_menu.py b/addons/website/tests/test_menu.py
index a410e3ed0eb..672eea114d4 100644
--- a/addons/website/tests/test_menu.py
+++ b/addons/website/tests/test_menu.py
@@ -65,6 +65,47 @@ class TestMenu(common.TransactionCase):
         Website.create({'name': 'new website'})
         self.assertEqual(total_menus + 4, Menu.search_count([]), "New website's bootstraping should have duplicate default menu tree (Top/Home/Contactus/Sub Default Menu)")
 
+    def test_specific_menu_translation(self):
+        Translation = self.env['ir.translation']
+        Website = self.env['website']
+        Menu = self.env['website.menu']
+        existing_menus = Menu.search([])
+
+        default_menu = self.env.ref('website.main_menu')
+        template_menu = Menu.create({
+            'parent_id': default_menu.id,
+            'name': 'Menu in english',
+            'url': 'turlututu',
+        })
+        new_menus =  Menu.search([]) - existing_menus
+        specific1, specific2 = new_menus.with_context(lang='fr_FR') - template_menu
+
+        # create fr_FR translation for template menu
+        self.env.ref('base.lang_fr').active = True
+        template_menu.with_context(lang='fr_FR').name = 'Menu en français'
+        Translation.search([
+            ('name', '=', 'website.menu,name'), ('res_id', '=', template_menu.id),
+        ]).module = 'website'
+        self.assertEqual(specific1.name,  'Menu in english',
+            'Translating template menu does not translate specific menu')
+
+        # have different translation for specific website
+        specific1.name = 'Menu in french'
+
+        # loading translation add missing specific translation
+        Translation._load_module_terms(['website'], ['fr_FR'])
+        Menu.invalidate_cache(['name'])
+        self.assertEqual(specific1.name,  'Menu in french',
+            'Load translation without overwriting keep existing translation')
+        self.assertEqual(specific2.name,  'Menu en français',
+            'Load translation add missing translation from template menu')
+
+        # loading translation with overwrite sync all translations from menu template
+        Translation._load_module_terms(['website'], ['fr_FR'], overwrite=True)
+        Menu.invalidate_cache(['name'])
+        self.assertEqual(specific1.name,  'Menu en français',
+            'Load translation with overwriting update existing menu from template')
+
     def test_default_menu_unlink(self):
         Menu = self.env['website.menu']
         total_menu_items = Menu.search_count([])