diff --git a/addons/web_editor/static/src/js/editor/snippets.editor.js b/addons/web_editor/static/src/js/editor/snippets.editor.js
index b3630e4a2f5..9059f6945cd 100644
--- a/addons/web_editor/static/src/js/editor/snippets.editor.js
+++ b/addons/web_editor/static/src/js/editor/snippets.editor.js
@@ -2772,16 +2772,19 @@ var SnippetsMenu = Widget.extend({
         // Without the `:not(.s_social_media)`, it is no longer possible to edit
         // icons in the social media snippet. This should be fixed in a more
         // proper way to get rid of this hack.
-        exclude += `${exclude && ', '}.o_snippet_not_selectable, .o_not_editable:not(.s_social_media) :not([contenteditable="true"])`;
+        exclude += `${exclude && ', '}.o_snippet_not_selectable`;
 
         let filterFunc = function () {
-            if (!$(this).is(exclude)) {
-                return true;
+            // Exclude what it is asked to exclude.
+            if ($(this).is(exclude)) {
+                return false;
             }
+            // `o_editable_media` bypasses the `o_not_editable` class.
             if (this.classList.contains('o_editable_media')) {
                 return weUtils.shouldEditableMediaBeEditable(this);
             }
-            return false;
+            return !$(this)
+                .is('.o_not_editable:not(.s_social_media) :not([contenteditable="true"])');
         };
         if (target) {
             const oldFilter = filterFunc;