diff --git a/addons/web_im/static/src/xml/im.xml b/addons/web_im/static/src/xml/im.xml
index 72d441de053..70551e3424b 100644
--- a/addons/web_im/static/src/xml/im.xml
+++ b/addons/web_im/static/src/xml/im.xml
@@ -39,7 +39,7 @@
                 <div></div>
             </div>
             <div class="oe_im_chatview_footer">
-                <input class="oe_im_chatview_input" placeholder="Say something..." />
+                <input class="oe_im_chatview_input" t-att-placeholder="_t('Say something...')" />
             </div>
         </div>
     </t>