diff --git a/addons/web/static/src/core/utils/strings.js b/addons/web/static/src/core/utils/strings.js
index 52003fda46d..093abe21101 100644
--- a/addons/web/static/src/core/utils/strings.js
+++ b/addons/web/static/src/core/utils/strings.js
@@ -8,7 +8,7 @@ const htmlCaracters = {
     "&": "&",
     "<": "&lt;",
     ">": "&gt;",
-    "'": "&#39;",
+    "'": "&#x27;",
     '"': "&quot;",
     "`": "&#x60;",
 };