diff --git a/addons/website/static/src/img/drag_here.png b/addons/website/static/src/img/drag_here.png
new file mode 100644
index 00000000000..2c80928c51f
Binary files /dev/null and b/addons/website/static/src/img/drag_here.png differ
diff --git a/addons/website/static/src/less/website.edit_mode.less b/addons/website/static/src/less/website.edit_mode.less
index 9f509eec230..2a092ab98d2 100644
--- a/addons/website/static/src/less/website.edit_mode.less
+++ b/addons/website/static/src/less/website.edit_mode.less
@@ -43,6 +43,11 @@
     }
 
     &.oe_structure.oe_empty, &[data-oe-type=html] {
+        &:empty {
+            height: 300px;
+            background: url(/website/static/src/img/drag_here.png) center no-repeat;
+            background-size: 380px;
+        }
         > p:empty:only-child {
             color: #aaa;
         }