diff --git a/addons/website_sale/controllers/main.py b/addons/website_sale/controllers/main.py
index 62018d7f7ca..8669b6ee536 100644
--- a/addons/website_sale/controllers/main.py
+++ b/addons/website_sale/controllers/main.py
@@ -403,10 +403,10 @@ class Ecommerce(http.Controller):
         return request.website.render("website_sale.product", values)
 
     @website.route(['/shop/add_product/', '/shop/category/<int:cat_id>/add_product/'], type='http', auth="user", multilang=True, methods=['POST'])
-    def add_product(self, cat_id=0, **post):
+    def add_product(self, name="New Product", cat_id=0, **post):
         Product = request.registry.get('product.product')
         product_id = Product.create(request.cr, request.uid, {
-            'name': 'New Product', 'public_categ_id': cat_id
+            'name': name, 'public_categ_id': cat_id
         }, context=request.context)
         product = Product.browse(request.cr, request.uid, product_id, context=request.context)
 
diff --git a/addons/website_sale/static/src/js/website_sale.editor.js b/addons/website_sale/static/src/js/website_sale.editor.js
index 582b2df2ac7..366b4fadce5 100644
--- a/addons/website_sale/static/src/js/website_sale.editor.js
+++ b/addons/website_sale/static/src/js/website_sale.editor.js
@@ -3,4 +3,20 @@
 
     var website = openerp.website;
     website.add_template_file('/website_sale/static/src/xml/website_sale.xml');
+
+    website.EditorBar.include({
+        events: _.extend({}, website.EditorBar.prototype.events, {
+            'click a[data-action=new_product]': function (ev) {
+                ev.preventDefault();
+                website.prompt({
+                    window_title: "New Product",
+                    input: "Product Name",
+                }).then(function (name) {
+                    website.form('/shop/add_product', 'POST', {
+                        name: name
+                    });
+                });
+            }
+        }),
+    });
 })();
diff --git a/addons/website_sale/static/src/xml/website_sale.xml b/addons/website_sale/static/src/xml/website_sale.xml
index ef50a46502e..01ac14c8f74 100644
--- a/addons/website_sale/static/src/xml/website_sale.xml
+++ b/addons/website_sale/static/src/xml/website_sale.xml
@@ -1,7 +1,7 @@
 <templates id="template" xml:space="preserve">
 <t t-extend="website.editorbar">
     <t t-jquery="ul.oe_content_menu" t-operation="append">
-        <li><a href="/shop/add_product" class="js_link2post">New Product</a></li>
+        <li><a href="#" data-action="new_product">New Product</a></li>
     </t>
 </t>
 </templates>