diff --git a/openerp/addons/base/ir/ir_ui_view.py b/openerp/addons/base/ir/ir_ui_view.py
index cd3f04f5954..3c024083abd 100644
--- a/openerp/addons/base/ir/ir_ui_view.py
+++ b/openerp/addons/base/ir/ir_ui_view.py
@@ -727,7 +727,7 @@ class view(osv.osv):
         if e.attrib.get('data-oe-model'):
             # if a branded tag containg branded tag distribute to the childs
             child_text = "".join([etree.tostring(x, encoding='utf-8') for x in e])
-            if re.search('(data-oe-model=|t-esc=|t-raw=|t-field=|t-call=)',child_text) or e.tag == "t" or 't-raw' in e.attrib:
+            if re.search('(data-oe-model=|t-esc=|t-raw=|t-field=|t-call=|t-ignore=)',child_text) or e.tag == "t" or 't-raw' in e.attrib:
                 for i in branding_copy:
                     if e.attrib.get(i):
                         branding_dist[i] = e.attrib.get(i)