diff --git a/addons/mail/views/mail_blacklist_views.xml b/addons/mail/views/mail_blacklist_views.xml
index b0aea4ed67e..b823331e09b 100644
--- a/addons/mail/views/mail_blacklist_views.xml
+++ b/addons/mail/views/mail_blacklist_views.xml
@@ -60,9 +60,9 @@
         <field name="search_view_id" ref="mail_blacklist_view_search"/>
         <field name="help" type="html">
           <p class="o_view_nocontent_smiling_face">
-            Add an email address in the blacklist
+            Add an email address to the blacklist
           </p><p>
-            Email addresses that are blacklisted means that the recipient won't receive mass mailing anymore.
+            Email addresses that are blacklisted won't receive Email mailings anymore.
         </p>
         </field>
     </record>
diff --git a/addons/mass_mailing/views/mailing_list_views.xml b/addons/mass_mailing/views/mailing_list_views.xml
index 71dd8f06872..a8ac8f44842 100644
--- a/addons/mass_mailing/views/mailing_list_views.xml
+++ b/addons/mass_mailing/views/mailing_list_views.xml
@@ -215,10 +215,9 @@
         <field name="view_mode">kanban,tree,form</field>
         <field name="help" type="html">
           <p class="o_view_nocontent_smiling_face">
-            Create a new mailing list
+            Create a Mailing List
           </p><p>
-            You don't need to import your mailing lists, you can easily
-            send emails<br/> to any contact saved in other Odoo apps.
+            No need to import mailing lists, you can send mailings to contacts saved in other Odoo apps.
           </p>
         </field>
     </record>
diff --git a/addons/mass_mailing/views/mailing_mailing_views.xml b/addons/mass_mailing/views/mailing_mailing_views.xml
index 01e21298c95..f2dc1d813ea 100644
--- a/addons/mass_mailing/views/mailing_mailing_views.xml
+++ b/addons/mass_mailing/views/mailing_mailing_views.xml
@@ -548,10 +548,9 @@
             }</field>
             <field name="help" type="html">
               <p class="o_view_nocontent_smiling_face">
-                Create a new mailing
+                Create a Mailing
               </p><p>
-                You don't need to import your mailing lists, you can easily
-                send emails<br/> to any contact saved in other Odoo apps.
+                Design a striking email, define recipients and track its results.
               </p>
             </field>
         </record>
diff --git a/addons/mass_mailing_sms/report/mailing_trace_report_views.xml b/addons/mass_mailing_sms/report/mailing_trace_report_views.xml
index 4a17ebf99e3..4a84bd7df6e 100644
--- a/addons/mass_mailing_sms/report/mailing_trace_report_views.xml
+++ b/addons/mass_mailing_sms/report/mailing_trace_report_views.xml
@@ -56,8 +56,9 @@
         <field name="domain">[('mailing_type', '=', 'sms')]</field>
         <field name="help" type="html">
             <p class="o_view_nocontent_smiling_face">
-                SMS Marketing Statistics allows you to check different mailing related information like number of sent SMS or bounced SMS.
-                You can sort out your analysis by different groups to get accurate grained analysis.
+                No data yet!
+            </p><p>
+                Come back once some SMS Mailings are sent to check out aggregated results.
             </p>
         </field>
     </record>
diff --git a/addons/mass_mailing_sms/views/mailing_contact_views.xml b/addons/mass_mailing_sms/views/mailing_contact_views.xml
index 0993e4a115c..dadb31c3646 100644
--- a/addons/mass_mailing_sms/views/mailing_contact_views.xml
+++ b/addons/mass_mailing_sms/views/mailing_contact_views.xml
@@ -78,14 +78,16 @@
     </record>
 
     <record id="mailing_contact_action_sms" model="ir.actions.act_window">
-        <field name="name">Contacts</field>
+        <field name="name">Mailing List Contacts</field>
         <field name="res_model">mailing.contact</field>
         <field name="view_mode">tree,form</field>
         <field name="context">{'mailing_sms': True, 'search_default_filter_not_phone_bl': 1, }</field>
         <field name="view_id" ref="mailing_contact_view_tree"/>
         <field name="help" type="html">
             <p class="o_view_nocontent_smiling_face">
-                Create a new contact
+                Create a mailing contact
+            </p><p>
+                Mailing contacts allow you to separate your marketing audience from your contact directory.
             </p>
         </field>
     </record>
diff --git a/addons/mass_mailing_sms/views/mailing_list_views.xml b/addons/mass_mailing_sms/views/mailing_list_views.xml
index 1680aebc1e8..940f1c6b98b 100644
--- a/addons/mass_mailing_sms/views/mailing_list_views.xml
+++ b/addons/mass_mailing_sms/views/mailing_list_views.xml
@@ -18,16 +18,15 @@
     </record>
 
     <record id="mailing_list_action_sms" model="ir.actions.act_window">
-        <field name="name">Contact Lists</field>
+        <field name="name">Mailing Lists</field>
         <field name="res_model">mailing.list</field>
         <field name="view_mode">kanban,tree,form</field>
         <field name="context">{'mailing_sms': True}</field>
         <field name="help" type="html">
           <p class="o_view_nocontent_smiling_face">
-            Create a new contacts list
+            Create a Mailing List
           </p><p>
-            You don't need to import your contacts lists, you can easily
-            send SMS to any contact saved in other Odoo apps.
+            No need to import mailing lists, you can send SMS Text Messages to contacts saved in other Odoo apps.
           </p>
         </field>
     </record>
diff --git a/addons/mass_mailing_sms/views/mailing_mailing_views.xml b/addons/mass_mailing_sms/views/mailing_mailing_views.xml
index 7ef205dc3ce..308984681e5 100644
--- a/addons/mass_mailing_sms/views/mailing_mailing_views.xml
+++ b/addons/mass_mailing_sms/views/mailing_mailing_views.xml
@@ -242,9 +242,9 @@
         }</field>
         <field name="help" type="html">
           <p class="o_view_nocontent_smiling_face">
-            Create a new SMS Marketing
+            Create a SMS Marketing Mailing
           </p><p>
-            You can easily send SMS to any contact saved in other Odoo apps.
+            Write an appealing SMS Text Message, define recipients and track its results.
           </p>
         </field>
     </record>
diff --git a/addons/mass_mailing_sms/views/mailing_sms_menus.xml b/addons/mass_mailing_sms/views/mailing_sms_menus.xml
index a9e1d83acc5..6f99b54c6f8 100644
--- a/addons/mass_mailing_sms/views/mailing_sms_menus.xml
+++ b/addons/mass_mailing_sms/views/mailing_sms_menus.xml
@@ -16,19 +16,19 @@
 
     <!-- SMS Marketing / Contacts Lists -->
     <menuitem id="mass_mailing_sms_menu_contacts"
-        name="Contacts Lists"
+        name="Mailing Lists"
         parent="mass_mailing_sms_menu_root"
         sequence="2"
         groups="mass_mailing.group_mass_mailing_user"/>
     <!-- SMS Marketing / Contacts Lists / Contacts Lists -->
     <menuitem id="mailing_list_menu_sms"
-        name="Contacts Lists"
+        name="Mailing Lists"
         parent="mass_mailing_sms_menu_contacts"
         sequence="1"
         groups="mass_mailing.group_mass_mailing_user"/>
         <!-- SMS Marketing / Contacts Lists / Contacts -->
     <menuitem id="mailing_contact_menu_sms"
-        name="Contacts"
+        name="Mailing List Contacts"
         parent="mass_mailing_sms_menu_contacts"
         sequence="2"
         groups="mass_mailing.group_mass_mailing_user"/>
diff --git a/addons/phone_validation/views/phone_blacklist_views.xml b/addons/phone_validation/views/phone_blacklist_views.xml
index 802f250d08a..4d9d8bb611a 100644
--- a/addons/phone_validation/views/phone_blacklist_views.xml
+++ b/addons/phone_validation/views/phone_blacklist_views.xml
@@ -62,7 +62,7 @@
             <p class="o_view_nocontent_smiling_face">
                 Add a phone number in the blacklist
             </p><p>
-                Blacklisted phone numbers means that the recipient won't receive SMS Marketing anymore.
+                Blacklisted phone numbers won't receive SMS Mailings anymore.
             </p>
         </field>
     </record>
diff --git a/addons/utm/views/utm_campaign_views.xml b/addons/utm/views/utm_campaign_views.xml
index 740d5c19440..ae5025769ff 100644
--- a/addons/utm/views/utm_campaign_views.xml
+++ b/addons/utm/views/utm_campaign_views.xml
@@ -137,9 +137,9 @@
         <field name="res_model">utm.tag</field>
         <field name="help" type="html">
             <p class="o_view_nocontent_smiling_face">
-            Add a new tag
+                Create a Tag
             </p><p>
-            Use tags to organize campaigns and easily filter them.
+                Assign tags to your campaigns to organize, filter and track them.
             </p>
         </field>
     </record>
diff --git a/addons/utm/views/utm_views.xml b/addons/utm/views/utm_views.xml
index e3ce4d75e3b..16d81241acd 100644
--- a/addons/utm/views/utm_views.xml
+++ b/addons/utm/views/utm_views.xml
@@ -37,7 +37,7 @@
         <field name="name">utm.medium.view.tree</field>
         <field name="model">utm.medium</field>
         <field name="arch" type="xml">
-            <tree string="Mediums" editable="bottom">
+            <tree string="Mediums" editable="bottom" sample="1">
                 <field name="name"/>
                 <field name="active" invisible="1"/>
             </tree>
@@ -78,7 +78,9 @@
         <field name="search_view_id" ref="utm_medium_view_search"/>
         <field name="help" type="html">
             <p class="o_view_nocontent_smiling_face">
-                Define a new UTM medium
+                Create a Medium
+            </p><p>
+                UTM Mediums track the mean that was used to attract traffic (e.g. "Website", "Twitter", ...).
             </p>
         </field>
     </record>
@@ -94,7 +96,7 @@
         <field name="name">utm.source.view.tree</field>
         <field name="model">utm.source</field>
         <field name="arch" type="xml">
-            <tree string="Source" editable="bottom">
+            <tree string="Source" editable="bottom" sample="1">
                 <field name="name"/>
             </tree>
         </field>
@@ -120,7 +122,9 @@
         <field name="view_mode">tree,form</field>
         <field name="help" type="html">
             <p class="o_view_nocontent_smiling_face">
-                Define a new UTM source
+                No Sources yet!
+            </p><p>
+                UTM Sources track where traffic comes from  (e.g. "May Newsletter", "", ...).
             </p>
         </field>
     </record>