diff --git a/addons/website_sale/views/website_sale.xml b/addons/website_sale/views/website_sale.xml
index 865eb2ac3b8..8a7b9124f37 100644
--- a/addons/website_sale/views/website_sale.xml
+++ b/addons/website_sale/views/website_sale.xml
@@ -179,7 +179,13 @@
                       </tbody>
                     </table>
                     <t t-if="not bins">
-                      <h3 class="text-center text-muted">No product found for this search</h3>
+                      <div class="text-center text-muted">
+                        <h3>No product found</h3>
+                        <t groups="base.group_website_publisher">
+                          <p>Click on "Content" to define a new product or "Help" for more informations.</p>
+                          <p>In the backend's product form contains information to simplify the sale process: price, notes in the quotation, accounting data, procurement methods, etc.</p>
+                        </t>
+                      </div>
                     </t>
                   </div>
                 </div>