diff --git a/addons/utm/views/utm_campaign_views.xml b/addons/utm/views/utm_campaign_views.xml
index f067dd22fe4..b86561ed3f4 100644
--- a/addons/utm/views/utm_campaign_views.xml
+++ b/addons/utm/views/utm_campaign_views.xml
@@ -33,7 +33,7 @@
                     <group id="top-group">
                         <field class="text-break" name="title" string="Campaign Name" placeholder="e.g. Black Friday"/>
                         <field name="name" invisible="1"/>
-                        <field name="user_id" domain="[('share', '=', False)]"/>
+                        <field name="user_id" widget="many2one_avatar_user" domain="[('share', '=', False)]"/>
                         <field name="tag_ids" widget="many2many_tags" options="{'color_field': 'color', 'no_create_edit': True}"/>
                     </group>
                     <notebook>
@@ -66,7 +66,7 @@
                 <group>
                     <field name="name" invisible="1"/>
                     <field class="o_text_overflow" name="title" string="Campaign Name" placeholder="e.g. Black Friday"/>
-                    <field name="user_id" domain="[('share', '=', False)]"/>
+                    <field name="user_id" widget="many2one_avatar_user" domain="[('share', '=', False)]"/>
                     <field name="tag_ids" widget="many2many_tags" options="{'color_field': 'color', 'no_create_edit': True}"/>
                 </group>
             </form>