diff --git a/addons/sale_product_matrix/models/product_template.py b/addons/sale_product_matrix/models/product_template.py
index 0ca6f2ef1e8..8440b5b3620 100644
--- a/addons/sale_product_matrix/models/product_template.py
+++ b/addons/sale_product_matrix/models/product_template.py
@@ -14,5 +14,8 @@ class ProductTemplate(models.Model):
 
     def get_single_product_variant(self):
         res = super(ProductTemplate, self).get_single_product_variant()
-        res['mode'] = self.product_add_mode
+        if self.has_configurable_attributes:
+            res['mode'] = self.product_add_mode
+        else:
+            res['mode'] = 'configurator'
         return res