diff --git a/addons/website/__manifest__.py b/addons/website/__manifest__.py
index c5cf214e4e2..49fe6145843 100644
--- a/addons/website/__manifest__.py
+++ b/addons/website/__manifest__.py
@@ -38,6 +38,7 @@
         'views/snippets/s_text_cover.xml',
         'views/snippets/s_text_image.xml',
         'views/snippets/s_image_text.xml',
+        'views/snippets/s_instagram_page.xml',
         'views/snippets/s_banner.xml',
         'views/snippets/s_text_block.xml',
         'views/snippets/s_features.xml',
@@ -219,6 +220,7 @@
             'website/static/src/snippets/s_facebook_page/options.js',
             'website/static/src/snippets/s_image_gallery/options.js',
             'website/static/src/snippets/s_image_gallery/000.xml',
+            'website/static/src/snippets/s_instagram_page/options.js',
             'website/static/src/snippets/s_countdown/options.js',
             'website/static/src/snippets/s_countdown/options.xml',
             'website/static/src/snippets/s_masonry_block/options.js',
diff --git a/addons/website/static/src/js/editor/snippets.options.js b/addons/website/static/src/js/editor/snippets.options.js
index 3a398417b45..ee66601e1fc 100644
--- a/addons/website/static/src/js/editor/snippets.options.js
+++ b/addons/website/static/src/js/editor/snippets.options.js
@@ -924,7 +924,13 @@ options.Class.include({
     _select: async function (previewMode, widget) {
         await this._super(...arguments);
 
-        if (this.options.isWebsite && !widget.$el.closest('[data-no-widget-refresh="true"]').length) {
+        // Some blocks flicker when we start their public widgets, so we skip
+        // the refresh for them to avoid the flickering.
+        const targetNoRefreshSelector = ".s_instagram_page";
+        // TODO: we should review the way public widgets are restarted when
+        // converting to OWL and a new API.
+        if (this.options.isWebsite && !widget.$el.closest('[data-no-widget-refresh="true"]').length
+            && !this.$target[0].matches(targetNoRefreshSelector)) {
             // TODO the flag should be retrieved through widget params somehow
             await this._refreshPublicWidgets();
         }
diff --git a/addons/website/static/src/scss/website.edit_mode.scss b/addons/website/static/src/scss/website.edit_mode.scss
index ae614e90a5f..fe72f699d41 100644
--- a/addons/website/static/src/scss/website.edit_mode.scss
+++ b/addons/website/static/src/scss/website.edit_mode.scss
@@ -20,6 +20,11 @@ $-editor-messages-margin-x: 2%;
         display: block;
     }
 }
+%o-disable-iframes {
+    iframe {
+        pointer-events: none;
+    }
+}
 .o_we_snippet_area_animation {
     animation-delay: 999ms; // Disable it but allow to inherit the animation
 
@@ -203,14 +208,17 @@ table.editorbar-panel {
 
 // Facebook Page
 .editor_enable .o_facebook_page:not(.o_facebook_preview) {
-    iframe {
-        pointer-events: none;
-    }
+    @extend %o-disable-iframes;
     .o_facebook_alert .o_add_facebook_page {
         cursor: pointer;
     }
 }
 
+// Prevent Instagram block to open Instagram in edit mode.
+.editor_enable .s_instagram_page {
+    @extend %o-disable-iframes;
+}
+
 // s_countdown preview classes
 body.editor_enable {
     .s_countdown {
diff --git a/addons/website/static/src/snippets/s_instagram_page/000.js b/addons/website/static/src/snippets/s_instagram_page/000.js
new file mode 100644
index 00000000000..d3355b03190
--- /dev/null
+++ b/addons/website/static/src/snippets/s_instagram_page/000.js
@@ -0,0 +1,110 @@
+/** @odoo-module **/
+
+import publicWidget from "@web/legacy/js/public/public_widget";
+
+// Note that Instagram can automatically detect the language of the user and
+// translate the embed.
+
+const InstagramPage = publicWidget.Widget.extend({
+    selector: ".s_instagram_page",
+    disabledInEditableMode: false,
+
+    /**
+     * @override
+     */
+    start() {
+        const iframeEl = document.createElement("iframe");
+        this.el.querySelector(".o_instagram_container").appendChild(iframeEl);
+        iframeEl.setAttribute("scrolling", "no");
+        iframeEl.classList.add("w-100");
+        // We can already estimate the height of the iframe.
+        iframeEl.height = this._estimateIframeHeight();
+        // We have to setup the message listener before setting the src, because
+        // the iframe can send a message before this JS is fully loaded.
+        this.__onMessage = this._onMessage.bind(this);
+        window.addEventListener("message", this.__onMessage);
+        // We set the src now, we are ready to receive the message.
+        iframeEl.src = `https://www.instagram.com/${this.el.dataset.instagramPage}/embed`;
+
+        return this._super(...arguments);
+    },
+    /**
+     * @override
+     */
+    destroy() {
+        const iframeEl = this.el.querySelector(".o_instagram_container iframe");
+        if (iframeEl) {
+            iframeEl.remove();
+            window.removeEventListener("message", this.__onMessage);
+        }
+        this._super.apply(this, arguments);
+    },
+
+    //--------------------------------------------------------------------------
+    // Private
+    //--------------------------------------------------------------------------
+
+    /**
+     * Gives an estimation of the height of the Instagram iframe.
+     *
+     * @private
+     * @returns {number}
+     */
+    _estimateIframeHeight() {
+        // In the meantime Instagram doesn't send us a message with the height,
+        // we use a formula to estimate the height of the iframe (the formula
+        // has been found with a linear regression).
+        const iframeEl = this.el.querySelector(".o_instagram_container iframe");
+        const iframeWidth = parseInt(getComputedStyle(iframeEl).width);
+        // The profile picture is smaller when width < 432px.
+        return 0.659 * iframeWidth + (iframeWidth < 432 ? 156 : 203);
+    },
+
+    //--------------------------------------------------------------------------
+    // Handlers
+    //--------------------------------------------------------------------------
+
+    /**
+     * Called when a message is sent. Instagram sends us a message with the
+     * height of the iframe.
+     *
+     * @private
+     * @param {Event} ev
+     */
+    _onMessage(ev) {
+        const iframeEl = this.el.querySelector(".o_instagram_container iframe");
+        if (!iframeEl) {
+            // TODO: fix this case. We should never end up here. It happens when
+            // - Drop Instagram snippet
+            // - Undo
+            // - Drop a new Instagram snippet
+            // => The listener of the first one is still active because the
+            // public widget has not been destroyed.
+            window.removeEventListener("message", this.__onMessage);
+            return;
+        }
+        if (ev.origin !== "https://www.instagram.com" || iframeEl.contentWindow !== ev.source) {
+            // It's not a message from Instagram or it's a message from another
+            // Instagram iframe.
+            return;
+        }
+        const evDataJSON = JSON.parse(ev.data);
+        if (evDataJSON.type !== "MEASURE") {
+            // It's not a measure message.
+            return;
+        }
+        const height = parseInt(evDataJSON.details.height);
+        // Here we get the exact height of the iframe.
+        // Instagram can return a height of 0 before the real height.
+        if (height) {
+            // Prevent history step in edit mode.
+            this.options.wysiwyg?.odooEditor.observerUnactive();
+            iframeEl.height = height;
+            this.options.wysiwyg?.odooEditor.observerActive();
+        }
+    },
+});
+
+publicWidget.registry.InstagramPage = InstagramPage;
+
+export default InstagramPage;
diff --git a/addons/website/static/src/snippets/s_instagram_page/000.scss b/addons/website/static/src/snippets/s_instagram_page/000.scss
new file mode 100644
index 00000000000..f0e9c2f1161
--- /dev/null
+++ b/addons/website/static/src/snippets/s_instagram_page/000.scss
@@ -0,0 +1,5 @@
+.s_instagram_page {
+    div.container-fluid {
+        padding: 0;
+    }
+}
diff --git a/addons/website/static/src/snippets/s_instagram_page/options.js b/addons/website/static/src/snippets/s_instagram_page/options.js
new file mode 100644
index 00000000000..63c852c0159
--- /dev/null
+++ b/addons/website/static/src/snippets/s_instagram_page/options.js
@@ -0,0 +1,103 @@
+/** @odoo-module **/
+
+import {_t} from "@web/core/l10n/translation";
+import options from "@web_editor/js/editor/snippets.options";
+import SocialMediaOption from "@website/snippets/s_social_media/options";
+
+options.registry.InstagramPage = options.Class.extend({
+    /**
+     * @override
+     */
+    init() {
+        this._super(...arguments);
+        this.orm = this.bindService("orm");
+        this.instagramUrlStr = "instagram.com/";
+    },
+    /**
+     * @override
+     */
+    async onBuilt() {
+        // First we check if the user has changed his instagram during the
+        // current edition (via the social media options).
+        const dbSocialValuesCache = SocialMediaOption.getDbSocialValuesCache();
+        let socialInstagram = dbSocialValuesCache && dbSocialValuesCache["social_instagram"];
+        // If not, we check the value in the DB.
+        if (!socialInstagram) {
+            let websiteId;
+            this.trigger_up("context_get", {
+                callback: function (ctx) {
+                    websiteId = ctx["website_id"];
+                },
+            });
+            const values = await this.orm.read("website", [websiteId], ["social_instagram"]);
+            socialInstagram = values[0]["social_instagram"];
+        }
+        if (socialInstagram) {
+            const pageName = this._getInstagramPageNameFromUrl(socialInstagram);
+            if (pageName) {
+                this.$target[0].dataset.instagramPage = pageName;
+            }
+        }
+    },
+
+    //--------------------------------------------------------------------------
+    // Options
+    //--------------------------------------------------------------------------
+
+    /**
+     * Registers the instagram page name.
+     *
+     * @see this.selectClass for parameters
+     */
+    async setInstagramPage(previewMode, widgetValue, params) {
+        if (widgetValue.includes(this.instagramUrlStr)) {
+            widgetValue = this._getInstagramPageNameFromUrl(widgetValue);
+        }
+        if (!widgetValue) {
+            this.displayNotification({
+                message: _t("The Instagram page name is not valid"),
+                type: "warning",
+            });
+        }
+        this.$target[0].dataset.instagramPage = widgetValue || "";
+        // As the public widget restart is disabled for instagram, we have to
+        // manually restart the widget.
+        await this.trigger_up("widgets_start_request", {
+            $target: this.$target,
+            editableMode: true,
+        });
+    },
+
+    //--------------------------------------------------------------------------
+    // Private
+    //--------------------------------------------------------------------------
+
+    /**
+     * @override
+     */
+    _computeWidgetState(widgetName, params) {
+        if (widgetName === "setInstagramPage") {
+            return this.$target[0].dataset.instagramPage;
+        }
+        return this._super(...arguments);
+    },
+    /**
+     * Returns the instagram page name from the given url.
+     *
+     * @private
+     * @param {string} url
+     * @returns {string|undefined}
+     */
+    _getInstagramPageNameFromUrl(url) {
+        const pageName = url.split(this.instagramUrlStr)[1];
+        if (!pageName || pageName.includes("?") || pageName.includes("#") ||
+            (pageName.includes("/") && pageName.split("/")[1].length > 0)) {
+            return;
+        }
+        return pageName.split("/")[0];
+    },
+});
+
+export default {
+    InstagramPage: options.registry.InstagramPage,
+};
diff --git a/addons/website/static/src/snippets/s_social_media/options.js b/addons/website/static/src/snippets/s_social_media/options.js
index 63e4b07f6b7..d0602ec69cf 100644
--- a/addons/website/static/src/snippets/s_social_media/options.js
+++ b/addons/website/static/src/snippets/s_social_media/options.js
@@ -11,6 +11,9 @@ const clearDbSocialValuesCache = () => {
     dbSocialValuesProm = undefined;
     dbSocialValues = undefined;
 };
+const getDbSocialValuesCache = () => {
+    return dbSocialValues;
+};
 
 options.registry.SocialMedia = options.Class.extend({
     init() {
@@ -365,4 +368,5 @@ options.registry.SocialMedia = options.Class.extend({
 export default {
     SocialMedia: options.registry.SocialMedia,
     clearDbSocialValuesCache,
+    getDbSocialValuesCache,
 };
diff --git a/addons/website/views/snippets/s_instagram_page.xml b/addons/website/views/snippets/s_instagram_page.xml
new file mode 100644
index 00000000000..03246bb3801
--- /dev/null
+++ b/addons/website/views/snippets/s_instagram_page.xml
@@ -0,0 +1,40 @@
+<?xml version="1.0" encoding="utf-8"?>
+<odoo>
+
+<template id="s_instagram_page" name="Instagram Page">
+    <section class="s_instagram_page" data-instagram-page="odoo.official">
+        <div class="o_container_small o_instagram_container o_not_editable">
+            <!-- The iframe will be added here by the public widget. -->
+        </div>
+    </section>
+</template>
+
+
+<template id="s_instagram_page_options" inherit_id="website.snippet_options">
+    <xpath expr="." position="inside">
+        <div data-js="InstagramPage" data-selector=".s_instagram_page">
+            <we-alert class="mt-2">
+                Your instagram page must be public to be integrated into an Odoo website.
+            </we-alert>
+            <we-input string="Instagram Page"
+                      class="o_we_large"
+                      placeholder="odoo.official"
+                      data-set-instagram-page=""
+                      data-no-preview="true"/>
+        </div>
+    </xpath>
+</template>
+
+<record id="website.s_instagram_page_000_js" model="ir.asset">
+    <field name="name">Instagram Page 000 JS</field>
+    <field name="bundle">web.assets_frontend</field>
+    <field name="path">website/static/src/snippets/s_instagram_page/000.js</field>
+</record>
+
+<record id="website.s_instagram_page_000_scss" model="ir.asset">
+    <field name="name">Instagram Page 000 SCSS</field>
+    <field name="bundle">web.assets_frontend</field>
+    <field name="path">website/static/src/snippets/s_instagram_page/000.scss</field>
+</record>
+
+</odoo>
diff --git a/addons/website/views/snippets/snippets.xml b/addons/website/views/snippets/snippets.xml
index bbd521ded25..3400e369a1f 100644
--- a/addons/website/views/snippets/snippets.xml
+++ b/addons/website/views/snippets/snippets.xml
@@ -124,6 +124,9 @@
                     <t id="mass_mailing_newsletter_popup_hook"/>
                     <t t-snippet="website.s_popup" string="Popup" t-thumbnail="/website/static/src/img/snippets_thumbs/s_popup.svg"/>
                     <t t-snippet="website.s_facebook_page" string="Facebook" t-thumbnail="/website/static/src/img/snippets_thumbs/s_facebook_page.svg"/>
+                    <t t-snippet="website.s_instagram_page" string="Instagram Page" t-thumbnail="/website/static/src/img/snippets_thumbs/s_instagram_page.svg">
+                        <keywords>social media, ig, feed</keywords>
+                    </t>
                     <t t-snippet="website.s_countdown" string="Countdown" t-thumbnail="/website/static/src/img/snippets_thumbs/s_countdown.svg">
                         <keywords>celebration, launch</keywords>
                     </t>
@@ -1230,7 +1233,7 @@
     </div>
 
     <!-- Scroll to next section button (only for full height) -->
-    <div data-js="ScrollButton" data-selector="section" data-exclude="[data-snippet] :not(.oe_structure) > [data-snippet]">
+    <div data-js="ScrollButton" data-selector="section" data-exclude="[data-snippet] :not(.oe_structure) > [data-snippet], .s_instagram_page">
         <!-- Min height of section -->
         <we-button-group string="Height" data-show-scroll-button="">
             <we-button data-name="minheight_auto_opt" data-select-class="" title="Fit content">Auto</we-button>