diff --git a/addons/web/models/ir_qweb.py b/addons/web/models/ir_qweb.py
index 29426b9d8a8..e61d5ef2bf7 100644
--- a/addons/web/models/ir_qweb.py
+++ b/addons/web/models/ir_qweb.py
@@ -65,6 +65,7 @@ class Image(models.AbstractModel):
         atts["alt"] = alt
         atts["data-zoom"] = src_zoom and u'1' or None
         atts["data-zoom-image"] = src_zoom
+        atts["data-no-post-process"] = options.get('data-no-post-process')
 
         atts = self.env['ir.qweb']._post_processing_att('img', atts, options.get('template_options'))