diff --git a/addons/mail/views/mail_template_views.xml b/addons/mail/views/mail_template_views.xml
index eee589a4284..2f6e02bb088 100644
--- a/addons/mail/views/mail_template_views.xml
+++ b/addons/mail/views/mail_template_views.xml
@@ -34,9 +34,9 @@
                         </div>
                         <div class="oe_title">
                             <label for="name"/>
-                            <h1><field name="name" required="1" placeholder="e.g. Calendar: Reminder"/></h1>
+                            <h1><field name="name" required="1" placeholder='e.g. "Welcome email"'/></h1>
                             <group>
-                                <field name="model_id" placeholder="e.g. Users" required="1" options="{'no_create': True}"/>
+                                <field name="model_id" placeholder="e.g. Contact" required="1" options="{'no_create': True}"/>
                                 <field name="model" invisible="1"/>
                             </group>
                         </div>
@@ -44,7 +44,7 @@
                             <page string="Content" name="content">
                                 <div class="oe_title"><label for="subject"/></div>
                                 <div class="oe_title">
-                                    <h2 style="display: inline-block;"><field name="subject" placeholder="Subject (placeholders may be used here)"/></h2>
+                                    <h2 style="display: inline-block;"><field name="subject" placeholder='e.g. "Welcome to MyCompany" or "Nice to meet you, ${object.name}"'/></h2>
                                 </div>
                                 <field name="body_html" widget="html" options="{'style-inline': true, 'codeview': true }"/>
                                 <field name="attachment_ids" widget="many2many_binary"/>