diff --git a/addons/product/report/product_label_report.py b/addons/product/report/product_label_report.py
index 6a934f2d4f8..a3fd37e68ed 100644
--- a/addons/product/report/product_label_report.py
+++ b/addons/product/report/product_label_report.py
@@ -6,16 +6,31 @@ from collections import defaultdict
 from odoo import _, models
 from odoo.exceptions import UserError
 
-def _prepare_data(env, data):
+
+def _prepare_data(env, docids, data):
     # change product ids by actual product object to get access to fields in xml template
     # we needed to pass ids because reports only accepts native python types (int, float, strings, ...)
     if data.get('active_model') == 'product.template':
         Product = env['product.template'].with_context(display_default_code=False)
     elif data.get('active_model') == 'product.product':
         Product = env['product.product'].with_context(display_default_code=False)
+    elif data.get("studio") and docids:
+        # special case: users trying to customize labels
+        products = env['product.template'].with_context(display_default_code=False).browse(docids)
+        quantity_by_product = defaultdict(list)
+        for product in products:
+            quantity_by_product[product].append((product.barcode, 1))
+        return {
+            'quantity': quantity_by_product,
+            'page_numbers': 1,
+        }
     else:
         raise UserError(_('Product model not defined, Please contact your administrator.'))
 
+    layout_wizard = env['product.label.layout'].browse(data.get('layout_wizard'))
+    if not layout_wizard:
+        return {}
+
     total = 0
     qty_by_product_in = data.get('quantity_by_product')
     # search for products all at once, ordered by name desc since popitem() used in xml to print the labels
@@ -32,30 +47,50 @@ def _prepare_data(env, data):
             quantity_by_product[Product.browse(int(product))] += (barcodes_qtys)
             total += sum(qty for _, qty in barcodes_qtys)
 
-    layout_wizard = env['product.label.layout'].browse(data.get('layout_wizard'))
-    if not layout_wizard:
-        return {}
-
     return {
         'quantity': quantity_by_product,
-        'rows': layout_wizard.rows,
-        'columns': layout_wizard.columns,
         'page_numbers': (total - 1) // (layout_wizard.rows * layout_wizard.columns) + 1,
         'price_included': data.get('price_included'),
         'extra_html': layout_wizard.extra_html,
         'pricelist': layout_wizard.pricelist_id,
     }
 
-class ReportProductTemplateLabel(models.AbstractModel):
-    _name = 'report.product.report_producttemplatelabel'
-    _description = 'Product Label Report'
+
+class ReportProductTemplateLabel2x7(models.AbstractModel):
+    _name = 'report.product.report_producttemplatelabel2x7'
+    _description = 'Product Label Report 2x7'
 
     def _get_report_values(self, docids, data):
-        return _prepare_data(self.env, data)
+        return _prepare_data(self.env, docids, data)
+
+
+class ReportProductTemplateLabel4x7(models.AbstractModel):
+    _name = 'report.product.report_producttemplatelabel4x7'
+    _description = 'Product Label Report 4x7'
+
+    def _get_report_values(self, docids, data):
+        return _prepare_data(self.env, docids, data)
+
+
+class ReportProductTemplateLabel4x12(models.AbstractModel):
+    _name = 'report.product.report_producttemplatelabel4x12'
+    _description = 'Product Label Report 4x12'
+
+    def _get_report_values(self, docids, data):
+        return _prepare_data(self.env, docids, data)
+
+
+class ReportProductTemplateLabel4x12NoPrice(models.AbstractModel):
+    _name = 'report.product.report_producttemplatelabel4x12noprice'
+    _description = 'Product Label Report 4x12 No Price'
+
+    def _get_report_values(self, docids, data):
+        return _prepare_data(self.env, docids, data)
+
 
 class ReportProductTemplateLabelDymo(models.AbstractModel):
     _name = 'report.product.report_producttemplatelabel_dymo'
     _description = 'Product Label Report'
 
     def _get_report_values(self, docids, data):
-        return _prepare_data(self.env, data)
+        return _prepare_data(self.env, docids, data)
diff --git a/addons/product/report/product_product_templates.xml b/addons/product/report/product_product_templates.xml
index 4268b451dcf..8dfbee01fe9 100644
--- a/addons/product/report/product_product_templates.xml
+++ b/addons/product/report/product_product_templates.xml
@@ -61,20 +61,34 @@
                     <div class="o_label_name">
                         <strong t-field="product.display_name"/>
                     </div>
-                    <t t-if="price_included">
-                        <div class="o_label_left_column">
-                            <span class="text-nowrap" t-field="product.default_code"/>
-                        </div>
-                        <div class="o_label_price_medium text-end">
-                            <strong t-out="pricelist._get_product_price(product, 1, pricelist.currency_id or product.currency_id)"
-                                t-options="{'widget': 'monetary', 'display_currency': pricelist.currency_id or product.currency_id, 'label_price': True}"/>
-                        </div>
-                    </t>
-                    <t t-else="">
-                        <div class="o_label_left_column o_label_full_with">
-                            <span class="text-nowrap" t-field="product.default_code"/>
-                        </div>
-                    </t>
+                    <div class="o_label_left_column">
+                        <span class="text-nowrap" t-field="product.default_code"/>
+                    </div>
+                    <div class="o_label_price_medium text-end">
+                        <strong t-out="pricelist._get_product_price(product, 1, pricelist.currency_id or product.currency_id)"
+                            t-options="{'widget': 'monetary', 'display_currency': pricelist.currency_id or product.currency_id, 'label_price': True}"/>
+                    </div>
+                    <div class= "text-center o_label_small_barcode">
+                        <t t-if="barcode">
+                            <div t-out="barcode" style="padding:0" t-options="{'widget': 'barcode', 'symbology': 'auto', 'img_style': barcode_size}"/>
+                            <span class="text-center" t-out="barcode"/>
+                        </t>
+                    </div>
+                </div>
+            </td>
+        </template>
+
+        <template id="report_simple_label4x12_no_price">
+            <t t-set="barcode_size" t-value="'width:33mm;height:4mm'"/>
+            <t t-set="table_style" t-value="'width:43mm;height:19mm;' + table_style"/>
+            <td t-att-style="make_invisible and 'visibility:hidden;'" >
+                <div class="o_label_full o_label_small_text" t-att-style="table_style">
+                    <div class="o_label_name">
+                        <strong t-field="product.display_name"/>
+                    </div>
+                    <div class="o_label_left_column o_label_full_with">
+                        <span class="text-nowrap" t-field="product.default_code"/>
+                    </div>
                     <div class= "text-center o_label_small_barcode">
                         <t t-if="barcode">
                             <div t-out="barcode" style="padding:0" t-options="{'widget': 'barcode', 'symbology': 'auto', 'img_style': barcode_size}"/>
@@ -120,15 +134,15 @@
                 <t t-if="columns and rows">
                     <t t-if="columns == 2 and rows == 7">
                         <t t-set="padding_page" t-value="'padding: 14mm 3mm'"/>
-                        <t t-set="report_to_call" t-value="'product.report_simple_label2x7'"/>
+                        <t t-set="report_to_call" t-value="'2x7'"/>
                     </t>
                     <t t-if="columns == 4 and rows == 7">
                         <t t-set="padding_page" t-value="'padding: 14mm 3mm'"/>
-                        <t t-set="report_to_call" t-value="'product.report_simple_label4x7'"/>
+                        <t t-set="report_to_call" t-value="'4x7'"/>
                     </t>
                     <t t-if="columns == 4 and rows == 12">
                         <t t-set="padding_page" t-value="'padding: 20mm 8mm'"/>
-                        <t t-set="report_to_call" t-value="'product.report_simple_label4x12'"/>
+                        <t t-set="report_to_call" t-value="'4x12'"/>
                     </t>
                     <t t-foreach="range(page_numbers)" t-as="page">
                         <div class="o_label_sheet" t-att-style="padding_page">
@@ -156,7 +170,21 @@
                                                 <t t-set="make_invisible" t-value="True"/>
                                             </t>
                                             <t t-set="table_style" t-value="'border: 1px solid %s;' % (product.env.user.company_id.primary_color or 'black')"/>
-                                            <t t-call="{{report_to_call}}"/>
+                                            <!-- IMPORTANT: explictly call templates in place of {{template}} otherwise studio won't load report correctly -->
+                                            <t t-if="report_to_call == '2x7'">
+                                                <t t-call="product.report_simple_label2x7"/>
+                                            </t>
+                                            <t t-elif="report_to_call == '4x7'">
+                                                <t t-call="product.report_simple_label4x7"/>
+                                            </t>
+                                            <t t-elif="report_to_call == '4x12'">
+                                                <t t-if="price_included">
+                                                    <t t-call="product.report_simple_label4x12"/>
+                                                </t>
+                                                <t t-else="">
+                                                    <t t-call="product.report_simple_label4x12_no_price"/>
+                                                </t>
+                                            </t>
                                         </t>
                                     </tr>
                                 </t>
diff --git a/addons/product/report/product_reports.xml b/addons/product/report/product_reports.xml
index bb82737c2a0..347bc03635d 100644
--- a/addons/product/report/product_reports.xml
+++ b/addons/product/report/product_reports.xml
@@ -15,12 +15,45 @@
             <field name="disable_shrinking" eval="True"/>
             <field name="dpi">96</field>
         </record>
-        <record id="report_product_template_label" model="ir.actions.report">
-            <field name="name">Product Label (PDF)</field>
+        <record id="report_product_template_label_2x7" model="ir.actions.report">
+            <field name="name">Product Label 2x7 (PDF)</field>
             <field name="model">product.template</field>
             <field name="report_type">qweb-pdf</field>
-            <field name="report_name">product.report_producttemplatelabel</field>
-            <field name="report_file">product.report_producttemplatelabel</field>
+            <field name="report_name">product.report_producttemplatelabel2x7</field>
+            <field name="report_file">product.report_producttemplatelabel2x7</field>
+            <field name="paperformat_id" ref="product.paperformat_label_sheet"/>
+            <field name="print_report_name">'Products Labels - %s' % (object.name)</field>
+            <field name="binding_model_id" eval="False"/>
+            <field name="binding_type">report</field>
+        </record>
+        <record id="report_product_template_label_4x7" model="ir.actions.report">
+            <field name="name">Product Label 4x7 (PDF)</field>
+            <field name="model">product.template</field>
+            <field name="report_type">qweb-pdf</field>
+            <field name="report_name">product.report_producttemplatelabel4x7</field>
+            <field name="report_file">product.report_producttemplatelabel4x7</field>
+            <field name="paperformat_id" ref="product.paperformat_label_sheet"/>
+            <field name="print_report_name">'Products Labels - %s' % (object.name)</field>
+            <field name="binding_model_id" eval="False"/>
+            <field name="binding_type">report</field>
+        </record>
+        <record id="report_product_template_label_4x12" model="ir.actions.report">
+            <field name="name">Product Label 4x12 (PDF)</field>
+            <field name="model">product.template</field>
+            <field name="report_type">qweb-pdf</field>
+            <field name="report_name">product.report_producttemplatelabel4x12</field>
+            <field name="report_file">product.report_producttemplatelabel4x12</field>
+            <field name="paperformat_id" ref="product.paperformat_label_sheet"/>
+            <field name="print_report_name">'Products Labels - %s' % (object.name)</field>
+            <field name="binding_model_id" eval="False"/>
+            <field name="binding_type">report</field>
+        </record>
+        <record id="report_product_template_label_4x12_noprice" model="ir.actions.report">
+            <field name="name">Product Label 4x12 No Price (PDF)</field>
+            <field name="model">product.template</field>
+            <field name="report_type">qweb-pdf</field>
+            <field name="report_name">product.report_producttemplatelabel4x12noprice</field>
+            <field name="report_file">product.report_producttemplatelabel4x12noprice</field>
             <field name="paperformat_id" ref="product.paperformat_label_sheet"/>
             <field name="print_report_name">'Products Labels - %s' % (object.name)</field>
             <field name="binding_model_id" eval="False"/>
diff --git a/addons/product/report/product_template_templates.xml b/addons/product/report/product_template_templates.xml
index 39afcb0bf66..336deb28daa 100644
--- a/addons/product/report/product_template_templates.xml
+++ b/addons/product/report/product_template_templates.xml
@@ -1,11 +1,45 @@
 <?xml version="1.0" encoding="utf-8"?>
 <odoo>
-<template id="report_producttemplatelabel">
+
+<!-- IMPORTANT: explictly include col/row otherwise studio won't load report correctly -->
+<template id="report_producttemplatelabel2x7">
     <t t-call="web.basic_layout">
         <div class="page">
-            <t t-call="product.report_productlabel">
-                <t t-set="products" t-value="products"/>
-            </t>
+            <t t-set="columns" t-value="2"/>
+            <t t-set="rows" t-value="7"/>
+            <t t-call="product.report_productlabel"/>
+        </div>
+    </t>
+</template>
+
+<template id="report_producttemplatelabel4x7">
+    <t t-call="web.basic_layout">
+        <div class="page">
+            <t t-set="columns" t-value="4"/>
+            <t t-set="rows" t-value="7"/>
+            <t t-call="product.report_productlabel"/>
+        </div>
+    </t>
+</template>
+
+<template id="report_producttemplatelabel4x12">
+    <t t-call="web.basic_layout">
+        <div class="page">
+            <t t-set="columns" t-value="4"/>
+            <t t-set="rows" t-value="12"/>
+            <t t-set="price_included" t-value="True"/>
+            <t t-call="product.report_productlabel"/>
+        </div>
+    </t>
+</template>
+
+<template id="report_producttemplatelabel4x12noprice">
+    <t t-call="web.basic_layout">
+        <div class="page">
+            <t t-set="columns" t-value="4"/>
+            <t t-set="rows" t-value="12"/>
+            <t t-set="price_included" t-value="False"/>
+            <t t-call="product.report_productlabel"/>
         </div>
     </t>
 </template>
@@ -13,9 +47,7 @@
 <template id="report_producttemplatelabel_dymo">
     <t t-call="web.basic_layout">
         <div class="page">
-            <t t-call="product.report_productlabel_dymo">
-                <t t-set="products" t-value="products"/>
-            </t>
+            <t t-call="product.report_productlabel_dymo"/>
         </div>
     </t>
 </template>
diff --git a/addons/product/wizard/product_label_layout.py b/addons/product/wizard/product_label_layout.py
index df4a74aa620..0cbcd050949 100644
--- a/addons/product/wizard/product_label_layout.py
+++ b/addons/product/wizard/product_label_layout.py
@@ -29,8 +29,8 @@ class ProductLabelLayout(models.TransientModel):
         for wizard in self:
             if 'x' in wizard.print_format:
                 columns, rows = wizard.print_format.split('x')[:2]
-                wizard.columns = int(columns)
-                wizard.rows = int(rows)
+                wizard.columns = columns.isdigit() and int(columns) or 1
+                wizard.rows = rows.isdigit() and int(rows) or 1
             else:
                 wizard.columns, wizard.rows = 1, 1
 
@@ -42,7 +42,9 @@ class ProductLabelLayout(models.TransientModel):
         if self.print_format == 'dymo':
             xml_id = 'product.report_product_template_label_dymo'
         elif 'x' in self.print_format:
-            xml_id = 'product.report_product_template_label'
+            xml_id = 'product.report_product_template_label_%sx%s' % (self.columns, self.rows)
+            if 'xprice' not in self.print_format:
+                xml_id += '_noprice'
         else:
             xml_id = ''