diff --git a/addons/website/static/src/less/website.wrapwrap.less b/addons/website/static/src/less/website.wrapwrap.less
index 02a0e89d07f..a130087d37f 100644
--- a/addons/website/static/src/less/website.wrapwrap.less
+++ b/addons/website/static/src/less/website.wrapwrap.less
@@ -5,7 +5,7 @@
     table-layout: fixed;
     width: 100%;
     height: 100%;
-    
+
     > * {
         display: table-row;
     }
@@ -37,21 +37,9 @@ footer {
 }
 
 // Odoo options classes
-.para_large {
-    font-size: 120%;
-}
+
 .jumbotron {
     margin-bottom: 0;
-    .para_large p {
-        font-size: 150%;
-    }
-}
-
-.readable {
-    font-size: 120%;
-    max-width: 700px;
-    margin-left: auto;
-    margin-right: auto;
 }
 
 // Odoo image background classes
@@ -77,7 +65,7 @@ footer {
     }
 }
 
-//  Background (kept for 8.0 compatibility)
+//  Background (kept for 8.0 compatibility) (! some are still used by website_blog)
 .oe_dark {
     background-color: rgba(200, 200, 200, 0.14);
 }
@@ -220,12 +208,10 @@ hr {
     max-width: 100%;
 }
 // container inside container
-.container, .readable {
-    .container {
-        padding-left: 0;
-        padding-right: 0;
-        width: auto;
-    }
+.container .container {
+    padding-left: 0;
+    padding-right: 0;
+    width: auto;
 }
 
 // HEADER NAV BAR
@@ -291,3 +277,24 @@ ul.nav-stacked > li > a {
 .oe_search_box {
     padding-right: 23px;
 }
+
+// Kept for (up to) saas-12 compatibility
+.para_large {
+    font-size: 120%;
+}
+.jumbotron .para_large p {
+    font-size: 150%;
+}
+
+.readable {
+    font-size: 120%;
+    max-width: 700px;
+    margin-left: auto;
+    margin-right: auto;
+
+    .container {
+        padding-left: 0;
+        padding-right: 0;
+        width: auto;
+    }
+}
diff --git a/addons/website/views/snippets.xml b/addons/website/views/snippets.xml
index 2b5214eb1d0..e16dfa3da42 100644
--- a/addons/website/views/snippets.xml
+++ b/addons/website/views/snippets.xml
@@ -690,17 +690,6 @@
 <template id="snippet_options">
     <t t-call="web_editor.snippet_options"/>
 
-    <div data-js='blog-style'
-        data-selector="section:not(.carousel):not(.parallax):not(.o_gallery)">
-        <li class="dropdown-submenu">
-            <a tabindex="-1" href="#"><i class="fa fa-book"/>Style</a>
-            <ul class="dropdown-menu">
-                <li data-toggle_class="para_large"><a href="#">Bigger Text</a></li>
-                <li data-toggle_class="readable"><a href="#">Narrow</a></li>
-            </ul>
-        </li>
-    </div>
-
     <div data-js='background'
         data-selector="section, :not(.o_gallery > .container) > .carousel, .parallax">
         <li class="dropdown-submenu">
diff --git a/addons/website_blog/data/website_blog_demo.xml b/addons/website_blog/data/website_blog_demo.xml
index fe6e9bfaae2..0d15ab37597 100644
--- a/addons/website_blog/data/website_blog_demo.xml
+++ b/addons/website_blog/data/website_blog_demo.xml
@@ -1,7 +1,6 @@
 <?xml version="1.0" encoding="UTF-8"?>
 <odoo>
     <data>
-
         <!-- TAGS -->
         <record id="blog_tag_1" model="blog.tag">
             <field name="name">functional</field>
@@ -22,99 +21,109 @@
             <field name="website_meta_description">The Future of Emails</field>
             <field name="cover_properties">{"background-image": "url(/website_blog/static/src/img/library/flower_texture.jpg)", "background-color": "oe_yellow" ,"opacity": "0.6", "resize_class": "cover container cover_narrow"}</field>
             <field name="content"><![CDATA[
+<section class="s_text_block">
     <div class="container">
-        <section class="mt16 mb16 readable">
-            <iframe width="100%" height="250" src="http://www.youtube.com/embed/EkbBFmIWoTE" frameborder="0" allowfullscreen></iframe>
-            <p>
-                Emails are broken.
-            </p><p>
-                Emails make me waste my time. But I need them.
-                Given the importance that emails have in our lives,
-                it's incredible it's still one of the only software
-                areas that did not evolve in the past 20 years!
-            </p><p>
-                Reading my inbox is the most unproductive task I do
-                on a daily basis. I have to spend one full hour a
-                day to process my emails. All the junk flows in the
-                same inbox; spams, information that doesn't matter,
-                quoted answers of quoted answers, etc. At the end
-                of the hour, only 10 emails actually requested an
-                answer from me. With a good tool, I could have done
-                my job in 10 minutes!
-            </p>
-        </section>
-        <section class="mt16 mb16 readable">
-            <p>
-                At Odoo, we build tools to bring productivity to
-                enterprises. As emails and information flows are one of
-                the biggest wastes of time in companies, we have to fix
-                this.
-            </p><p>
-                To disrupt emails, you need more than just another user
-                interface. We need to rethink the whole communication flow.
-            </p>
-            <h3>The Communication Mechanism of Odoo</h3>
-            <p>
-                Here are the ideas behind the Odoo communication tools:
-            </p>
-            <ul>
-                <li>
-                    Get Things Done: your inbox is a
-                    todo list. You should be able to process (not only
-                    read) the inbox and easily mark messages for future
-                    actions. Every inbox should be empty after having
-                    been processed; no more overload of information.
-                    <img class="img-responsive" src="/website_blog/static/src/img/mail-sc-00.png"/>
-                </li><li>
-                    Keep control of what you want to receive or don't want
-                    to receive. People should never receive spam. You
-                    should follow/unfollow any kind of information in one
-                    click.
-                </li><li>
-                    Productivity is key: our smart user
-                    interface does not require you to click on every mail
-                    to read a thread. Reading a full thread, replying,
-                    attaching documents is super fast.
-                    <img class="img-responsive" src="/website_blog/static/src/img/mail-sc-03.png"/>
-                </li><li>
-                    A mix of push & pull: Today, people
-                    are victims of what others decide to push to them.
-                    Odoo differentiates:
-                    <ul>
-                        <li>
-                            Messages "for information":
-                            you can pull them when you need some specific
-                            information; they are not required to be read
-                            every day.You receive only what you decided
-                            to follow.This accounts for 90% of your daily
-                            emails.Use the "Inbox" menu for these.
-                        </li><li>
-                            Messages "for action": they
-                            require your immediate attention and you need
-                            to process them all. This accounts for 10%
-                            of your daily emails. Use the "To: me" menu
-                            for these.
-                        </li>
-                    </ul>
-                </li><li>
-                    Focus on the Content: Everything is
-                    stripped to emphasize on the real message. No more
-                    welcome introductions, greetings, signatures and legal
-                    notes.We standardize the layout of each message.
-                    (signatures are on the profile of a contact, not in
-                    every message)
-                </li><li>
-                    Folders and mailing lists are great tools but too
-                    complex in traditional email clients. In Odoo, a
-                    group of contacts that share a discussion can be
-                    created with one click. Every group should have it's
-                    own email address.
-                </li>
-            </ul>
-        </section>
+        <div class="row">
+            <div class="col-md-8 col-md-offset-2 mb16 mt16">
+                <iframe width="100%" height="250" src="http://www.youtube.com/embed/EkbBFmIWoTE" frameborder="0" allowfullscreen></iframe>
+                <p>
+                    Emails are broken.
+                </p><p>
+                    Emails make me waste my time. But I need them.
+                    Given the importance that emails have in our lives,
+                    it's incredible it's still one of the only software
+                    areas that did not evolve in the past 20 years!
+                </p><p>
+                    Reading my inbox is the most unproductive task I do
+                    on a daily basis. I have to spend one full hour a
+                    day to process my emails. All the junk flows in the
+                    same inbox; spams, information that doesn't matter,
+                    quoted answers of quoted answers, etc. At the end
+                    of the hour, only 10 emails actually requested an
+                    answer from me. With a good tool, I could have done
+                    my job in 10 minutes!
+                </p>
+            </div>
+        </div>
     </div>
+</section>
+<section class="s_text_block">
+    <div class="container">
+        <div class="row">
+            <div class="col-md-8 col-md-offset-2 mb16 mt16">
+                <p>
+                    At Odoo, we build tools to bring productivity to
+                    enterprises. As emails and information flows are one of
+                    the biggest wastes of time in companies, we have to fix
+                    this.
+                </p><p>
+                    To disrupt emails, you need more than just another user
+                    interface. We need to rethink the whole communication flow.
+                </p>
+                <h3>The Communication Mechanism of Odoo</h3>
+                <p>
+                    Here are the ideas behind the Odoo communication tools:
+                </p>
+                <ul>
+                    <li>
+                        Get Things Done: your inbox is a
+                        todo list. You should be able to process (not only
+                        read) the inbox and easily mark messages for future
+                        actions. Every inbox should be empty after having
+                        been processed; no more overload of information.
+                        <img class="img-responsive" src="/website_blog/static/src/img/mail-sc-00.png"/>
+                    </li><li>
+                        Keep control of what you want to receive or don't want
+                        to receive. People should never receive spam. You
+                        should follow/unfollow any kind of information in one
+                        click.
+                    </li><li>
+                        Productivity is key: our smart user
+                        interface does not require you to click on every mail
+                        to read a thread. Reading a full thread, replying,
+                        attaching documents is super fast.
+                        <img class="img-responsive" src="/website_blog/static/src/img/mail-sc-03.png"/>
+                    </li><li>
+                        A mix of push & pull: Today, people
+                        are victims of what others decide to push to them.
+                        Odoo differentiates:
+                        <ul>
+                            <li>
+                                Messages "for information":
+                                you can pull them when you need some specific
+                                information; they are not required to be read
+                                every day.You receive only what you decided
+                                to follow.This accounts for 90% of your daily
+                                emails.Use the "Inbox" menu for these.
+                            </li><li>
+                                Messages "for action": they
+                                require your immediate attention and you need
+                                to process them all. This accounts for 10%
+                                of your daily emails. Use the "To: me" menu
+                                for these.
+                            </li>
+                        </ul>
+                    </li><li>
+                        Focus on the Content: Everything is
+                        stripped to emphasize on the real message. No more
+                        welcome introductions, greetings, signatures and legal
+                        notes.We standardize the layout of each message.
+                        (signatures are on the profile of a contact, not in
+                        every message)
+                    </li><li>
+                        Folders and mailing lists are great tools but too
+                        complex in traditional email clients. In Odoo, a
+                        group of contacts that share a discussion can be
+                        created with one click. Every group should have it's
+                        own email address.
+                    </li>
+                </ul>
+            </div>
+        </div>
+    </div>
+</section>
 ]]>
-</field>
+            </field>
         </record>
 
         <record id="blog_post_2" model="blog.post">
@@ -125,83 +134,91 @@
             <field name="published_date" eval="time.strftime('%Y-%m-%d %H:%M:%S')"/>
             <field name="tag_ids" eval="[(6, 0, [ref('blog_tag_1'), ref('blog_tag_2')])]"/>
             <field name="cover_properties">{"background-image": "url(/website/static/src/img/library/ship_sea.jpg)", "background-color": "oe_green" ,"opacity": "0.6", "resize_class": "cover container-fluid cover_full"}</field>
-            <field name="content">
-<![CDATA[<section><div class="container">
-            <div class="row">
-                <div class="col-md-6 mt16"><img class="img img-responsive mb16" src="/website_blog/static/src/img/CMS_WMS_screens.jpg" style=""></div>
-
-                <div class="col-md-6 mt16">
-                    <h3>New Features Launched</h3>
-
-                    <p data-chatter-id="counter_0/section/div/div/div">To add to an already comprehensive set of Odoo
-                    features, a website content management system (CMS
-                    or WMS) has been developed and a beta release is
-                    available from today, 31st January 2014.</p>
-                </div>
+            <field name="content"><![CDATA[
+<section class="s_image_text">
+    <div class="container">
+        <div class="row">
+            <div class="col-md-6 mt16">
+                <img class="img img-responsive mb16" src="/website_blog/static/src/img/CMS_WMS_screens.jpg"/>
             </div>
-        </section>
-        <section class="readable">
-            <p>
-                Odoo claims to be 'the Open Source software that makes
-                building your company's website and selling your products
-                online easy'. So how true is this statement?
-            </p><p>
-                "Odoo's latest launch will allow a business to go from
-                zero to trading online quicker than ever before,” Stuart
-                Mackintosh, MD of Open Source specialist and Odoo
-                integration partner, OpusVL, explains. “The investment
-                required to have a fully automated business system is
-                dramatically reduced, enabling the small and medium
-                enterprise to compete at a level of functionality and
-                performance previously reserved for the big IT investors."
-            </p>
-            <blockquote>
+            <div class="col-md-6 mt16">
+                <h3>New Features Launched</h3>
+
+                <p data-chatter-id="counter_0/section/div/div/div">To add to an already comprehensive set of Odoo
+                features, a website content management system (CMS or WMS) has been developed and a beta release is
+                available from today, 31st January 2014.</p>
+            </div>
+        </div>
+    </div>
+</section>
+<section class="s_text_block">
+    <div class="container">
+        <div class="row">
+            <div class="col-md-8 col-md-offset-2 mb16 mt16">
                 <p>
-                    "Finally, the leading edge is being brought to the masses.
-                    It will now be the turn of the big players to catch up to
-                    the superior technologies of the SME."
+                    Odoo claims to be 'the Open Source software that makes
+                    building your company's website and selling your products
+                    online easy'. So how true is this statement?
+                </p><p>
+                    "Odoo's latest launch will allow a business to go from
+                    zero to trading online quicker than ever before,” Stuart
+                    Mackintosh, MD of Open Source specialist and Odoo
+                    integration partner, OpusVL, explains. “The investment
+                    required to have a fully automated business system is
+                    dramatically reduced, enabling the small and medium
+                    enterprise to compete at a level of functionality and
+                    performance previously reserved for the big IT investors."
                 </p>
-            </blockquote>
-            <p>
-                "This is another clever and highly disruptive move by
-                Odoo,which will force other technology providers to
-                take another look at the value they are providing to ensure
-                that their 'solutions' can still compete."
-            </p><p>
-                "Odoo now competes on many fronts, with no real
-                competition out there to knock them off the top spot.
-                With the launch of their integrated CMS and Ecommerce
-                systems,it only elevates their position as one of the leading
-                lights in the open source revolution. It will be at least 5
-                years before another ERP or CMS provider will be able to
-                compete at this level due to the technology currently
-                employed by most industry providers."
-            </p>
-            <h4>Adding to industry leading technology</h4>
-            <p>
-                Like many modern website editors, with Odoo you can edit
-                content in-line, enabling you to see exactly what you are
-                changing and ensure your changes suit the context.
-            </p><p>
-                However, unlike other web content management systems, it
-                fully integrates into the back-end database. This means
-                that when you edit a product description, image or price,
-                it updates the product database in real time, providing a
-                true self-service window into the business.
-            </p><p>
-                This provides a single source of data for your company and
-                removes the need to create offline synchronisation between
-                website and product database.
-            </p><p>
-                As it comes, there is a default website based on Bootstrap
-                3, the latest industry standard for rapid development of
-                multi-device websites backed by Twitter, so can be directly
-                integrated with many web tools and works across all devices
-                by default.
-            </p>
-        </section>
+                <blockquote>
+                    <p>
+                        "Finally, the leading edge is being brought to the masses.
+                        It will now be the turn of the big players to catch up to
+                        the superior technologies of the SME."
+                    </p>
+                </blockquote>
+                <p>
+                    "This is another clever and highly disruptive move by
+                    Odoo,which will force other technology providers to
+                    take another look at the value they are providing to ensure
+                    that their 'solutions' can still compete."
+                </p><p>
+                    "Odoo now competes on many fronts, with no real
+                    competition out there to knock them off the top spot.
+                    With the launch of their integrated CMS and Ecommerce
+                    systems,it only elevates their position as one of the leading
+                    lights in the open source revolution. It will be at least 5
+                    years before another ERP or CMS provider will be able to
+                    compete at this level due to the technology currently
+                    employed by most industry providers."
+                </p>
+                <h4>Adding to industry leading technology</h4>
+                <p>
+                    Like many modern website editors, with Odoo you can edit
+                    content in-line, enabling you to see exactly what you are
+                    changing and ensure your changes suit the context.
+                </p><p>
+                    However, unlike other web content management systems, it
+                    fully integrates into the back-end database. This means
+                    that when you edit a product description, image or price,
+                    it updates the product database in real time, providing a
+                    true self-service window into the business.
+                </p><p>
+                    This provides a single source of data for your company and
+                    removes the need to create offline synchronisation between
+                    website and product database.
+                </p><p>
+                    As it comes, there is a default website based on Bootstrap
+                    3, the latest industry standard for rapid development of
+                    multi-device websites backed by Twitter, so can be directly
+                    integrated with many web tools and works across all devices
+                    by default.
+                </p>
+            </div>
+        </div>
+    </div>
+</section>
 ]]>
-</field>
+            </field>
         </record>
     </data>
 </odoo>