diff --git a/addons/web_editor/static/src/js/editor/odoo-editor/src/OdooEditor.js b/addons/web_editor/static/src/js/editor/odoo-editor/src/OdooEditor.js
index e475097e76c..062cdd76500 100644
--- a/addons/web_editor/static/src/js/editor/odoo-editor/src/OdooEditor.js
+++ b/addons/web_editor/static/src/js/editor/odoo-editor/src/OdooEditor.js
@@ -3829,7 +3829,8 @@ export class OdooEditor extends EventTarget {
         }
 
         // placeholder hint
-        if (this.editable.textContent === '' && this.options.placeholder && this.editable.firstChild && this.editable.firstChild.innerHTML) {
+        const sel = this.document.getSelection();
+        if (this.editable.textContent.trim() === '' && this.options.placeholder && this.editable.firstChild && this.editable.firstChild.innerHTML && !this.editable.contains(sel.focusNode)) {
             this._makeHint(this.editable.firstChild, this.options.placeholder, true);
         }
     }