diff --git a/addons/event/models/event_ticket.py b/addons/event/models/event_ticket.py
index acdc899e3d1..1e82c985084 100644
--- a/addons/event/models/event_ticket.py
+++ b/addons/event/models/event_ticket.py
@@ -13,6 +13,9 @@ class EventTemplateTicket(models.Model):
     name = fields.Char(
         string='Name', default=lambda self: _('Registration'),
         required=True, translate=True)
+    description = fields.Text(
+        'Description', translate=True,
+        help="A description of the ticket that you want to communicate to your customers.")
     event_type_id = fields.Many2one(
         'event.type', string='Event Category', ondelete='cascade', required=True)
     # sale
@@ -66,7 +69,7 @@ class EventTemplateTicket(models.Model):
     def _get_event_ticket_fields_whitelist(self):
         """ Whitelist of fields that are copied from event_type_ticket_ids to event_ticket_ids when
         changing the event_type_id field of event.event """
-        return ['name']
+        return ['name', 'description']
 
 
 class EventTicket(models.Model):
@@ -129,11 +132,7 @@ class EventTicket(models.Model):
         """ Compute a multiline description of this ticket. It is used when ticket
         description are necessary without having to encode it manually, like sales
         information. """
-        self.ensure_one()
-        lines = [self.display_name]
-        if self.event_id:
-            lines.append(self.event_id.display_name)
-        return '\n'.join(lines)
+        return '%s\n%s' % (self.display_name, self.event_id.display_name)
 
     def _get_ticket_tz(self):
         return self.event_id.date_tz or self.env.user.tz
diff --git a/addons/event/views/event_ticket_views.xml b/addons/event/views/event_ticket_views.xml
index e098b44a7ad..3beb059d6fd 100644
--- a/addons/event/views/event_ticket_views.xml
+++ b/addons/event/views/event_ticket_views.xml
@@ -9,6 +9,7 @@
         <field name="arch" type="xml">
             <tree string="Event Template Tickets" editable="bottom">
                 <field name="name"/>
+                <field name="description"/>
                 <field name="seats_max"/>
                 <field name="seats_availability"/>
             </tree>
@@ -24,6 +25,7 @@
             <sheet>
                 <group>
                     <field name="name"/>
+                    <field name="description"/>
                     <field name="seats_availability"/>
                     <field name="seats_max"/>
                 </group>
@@ -69,6 +71,7 @@
         <field name="arch" type="xml">
             <tree string="Tickets" editable="bottom">
                 <field name="name"/>
+                <field name="description"/>
                 <field name="start_sale_date"/>
                 <field name="end_sale_date"/>
                 <field name="seats_max"/>
@@ -88,6 +91,7 @@
                     <group>
                         <group>
                             <field name="name"/>
+                            <field name="description"/>
                             <field name="start_sale_date"/>
                             <field name="end_sale_date"/>
                         </group><group>
diff --git a/addons/event/views/res_config_settings_views.xml b/addons/event/views/res_config_settings_views.xml
index 0e8c5455e8d..8636b17efa3 100644
--- a/addons/event/views/res_config_settings_views.xml
+++ b/addons/event/views/res_config_settings_views.xml
@@ -34,7 +34,7 @@
                                 <div class="o_setting_right_pane">
                                     <label for="module_event_sale"/>
                                     <div class="text-muted">
-                                        Configure tickets and sell them online
+                                        Sell tickets with sales orders
                                     </div>
                                 </div>
                             </div>
diff --git a/addons/event_sale/data/event_sale_data.xml b/addons/event_sale/data/event_sale_data.xml
index a7928ded17b..bf8bc78249e 100644
--- a/addons/event_sale/data/event_sale_data.xml
+++ b/addons/event_sale/data/event_sale_data.xml
@@ -13,6 +13,7 @@
             <field name="uom_id" ref="uom.product_uom_unit"/>
             <field name="uom_po_id" ref="uom.product_uom_unit"/>
             <field name="name">Event Registration</field>
+            <field name="description_sale" eval="False"/>
             <field name="default_code">EVENT_REG</field>
             <field name="categ_id" ref="event_sale.product_category_events"/>
             <field name="type">service</field>
diff --git a/addons/event_sale/models/event_ticket.py b/addons/event_sale/models/event_ticket.py
index beaa73a7090..c0f3fa2da91 100644
--- a/addons/event_sale/models/event_ticket.py
+++ b/addons/event_sale/models/event_ticket.py
@@ -38,6 +38,8 @@ class EventTemplateTicket(models.Model):
     @api.onchange('product_id')
     def _onchange_product_id(self):
         self.price = self.product_id.list_price or 0
+        if not self.description and self.product_id.description_sale:
+            self.description = self.product_id.description_sale
 
     def _init_column(self, column_name):
         if column_name != "product_id":
@@ -93,3 +95,11 @@ class EventTicket(models.Model):
             tax_ids = record.sudo().product_id.taxes_id.filtered(lambda r: r.company_id == record.event_id.company_id)
             taxes = tax_ids.compute_all(record.price_reduce, record.event_id.company_id.currency_id, 1.0, product=record.product_id)
             record.price_reduce_taxinc = taxes['total_included']
+
+    def _get_ticket_multiline_description(self):
+        """ If people set a description on their product it has more priority
+        than the ticket name itself for the SO description. """
+        self.ensure_one()
+        if self.product_id.description_sale:
+            return '%s\n%s' % (self.product_id.description_sale, self.event_id.display_name)
+        return super(EventTicket, self)._get_ticket_multiline_description()
diff --git a/addons/event_sale/tests/common.py b/addons/event_sale/tests/common.py
index 30f437fd760..698a52c9805 100644
--- a/addons/event_sale/tests/common.py
+++ b/addons/event_sale/tests/common.py
@@ -12,6 +12,7 @@ class TestEventSaleCommon(TestEventCommon):
 
         cls.event_product = cls.env['product.product'].create({
             'name': 'Test Registration Product',
+            'description_sale': 'Mighty Description',
             'list_price': 10,
             'event_ok': True,
             'standard_price': 30.0,
diff --git a/addons/event_sale/tests/test_event_internals.py b/addons/event_sale/tests/test_event_internals.py
index f740fb4643b..9cd0997aa45 100644
--- a/addons/event_sale/tests/test_event_internals.py
+++ b/addons/event_sale/tests/test_event_internals.py
@@ -39,10 +39,14 @@ class TestEventData(TestEventSaleCommon):
             })]
         })
         event_type.event_type_ticket_ids._onchange_product_id()
+        self.assertEqual(event_type.event_type_ticket_ids.description, self.event_product.description_sale)
+
+        # synchronize event
         event._onchange_type()
         self.assertEqual(event.event_ticket_ids.name, 'Registration for %s' % event.name)
         self.assertEqual(event.event_ticket_ids.product_id, self.event_product)
         self.assertEqual(event.event_ticket_ids.price, self.event_product.list_price)
+        self.assertEqual(event.event_ticket_ids.description, self.event_product.description_sale)
 
     def test_event_registrable(self):
         """Test if `_compute_event_registrations_open` works properly with additional
diff --git a/addons/event_sale/views/event_ticket_views.xml b/addons/event_sale/views/event_ticket_views.xml
index b10579396dc..04547b31f3b 100644
--- a/addons/event_sale/views/event_ticket_views.xml
+++ b/addons/event_sale/views/event_ticket_views.xml
@@ -9,6 +9,8 @@
         <field name="arch" type="xml">
             <field name="name" position="after">
                 <field name="product_id"/>
+            </field>
+            <field name="description" position="after">
                 <field name="price"/>
             </field>
         </field>
@@ -21,6 +23,8 @@
         <field name="arch" type="xml">
             <field name="name" position="after">
                 <field name="product_id"/>
+            </field>
+            <field name="description" position="after">
                 <field name="price"/>
             </field>
         </field>
@@ -35,7 +39,7 @@
             <field name="name" position="after">
                 <field name="product_id" context="{'default_event_ok': 1}"/>
             </field>
-            <field name="end_sale_date" position="after">
+            <field name="description" position="after">
                 <field name="price"/>
             </field>
         </field>
@@ -49,7 +53,7 @@
             <field name="name" position="after">
                 <field name="product_id" context="{'default_event_ok':1}"/>
             </field>
-            <field name="end_sale_date" position="after">
+            <field name="description" position="after">
                 <field name="price"/>
             </field>
         </field>