diff --git a/addons/account/static/src/js/section_and_note_fields_backend.js b/addons/account/static/src/js/section_and_note_fields_backend.js
index bd3cb3e563a..8880c0b137c 100644
--- a/addons/account/static/src/js/section_and_note_fields_backend.js
+++ b/addons/account/static/src/js/section_and_note_fields_backend.js
@@ -91,6 +91,7 @@ var SectionAndNoteListRenderer = ListRenderer.extend({
         this.unselectRow().then(function () {
             var context = ev.currentTarget.dataset.context;
 
+            var pricelistId = self._getPricelistId();
             if (context && pyUtils.py_eval(context).open_product_configurator){
                 self._rpc({
                     model: 'ir.model.data',
@@ -102,7 +103,10 @@ var SectionAndNoteListRenderer = ListRenderer.extend({
                         type: 'ir.actions.act_window',
                         res_model: 'sale.product.configurator',
                         views: [[res_id, 'form']],
-                        target: 'new'
+                        target: 'new',
+                        context: {
+                            'default_pricelist_id': pricelistId
+                        }
                     }, {
                         on_close: function (products) {
                             if (products && products !== 'special'){
@@ -124,6 +128,20 @@ var SectionAndNoteListRenderer = ListRenderer.extend({
         });
     },
 
+    /**
+     * Will try to get the pricelist_id value from the parent sale_order form
+     *
+     * @private
+     * @returns {integer} pricelist_id's id
+     */
+    _getPricelistId: function () {
+        var saleOrderForm = this.getParent() && this.getParent().getParent();
+        var stateData = saleOrderForm && saleOrderForm.state && saleOrderForm.state.data;
+        var pricelist_id = stateData.pricelist_id && stateData.pricelist_id.data;
+
+        return pricelist_id.id;
+    },
+
     /**
      * Will map the products to appropriate record objects that are
      * ready for the default_get
diff --git a/addons/product/views/product_views.xml b/addons/product/views/product_views.xml
index 8dfb874d3a9..03c4f09096c 100644
--- a/addons/product/views/product_views.xml
+++ b/addons/product/views/product_views.xml
@@ -11,7 +11,7 @@
                 <header>
                     <button string="Configure Variants" type="action"
                         name="%(product_attribute_value_action)d"
-                        attrs="{'invisible': [('attribute_line_ids', '=', False)]}"
+                        attrs="{'invisible': [('attribute_line_ids', '&lt;=', 0)]}"
                         groups="product.group_product_variant"/>
                 </header>
                 <sheet>
diff --git a/addons/sale/controllers/product_configurator.py b/addons/sale/controllers/product_configurator.py
index 8bc58f09139..d008362316a 100644
--- a/addons/sale/controllers/product_configurator.py
+++ b/addons/sale/controllers/product_configurator.py
@@ -60,7 +60,7 @@ class ProductConfiguratorController(http.Controller):
 
         has_optional_products = False
         for optional_product in product.optional_product_ids:
-            if optional_product.get_filtered_variants(product):
+            if optional_product.has_dynamic_attributes() or optional_product.get_filtered_variants(product):
                 has_optional_products = True
                 break
 
diff --git a/addons/sale/models/sale.py b/addons/sale/models/sale.py
index 1208ea85c8a..6246fa32ca4 100644
--- a/addons/sale/models/sale.py
+++ b/addons/sale/models/sale.py
@@ -159,7 +159,6 @@ class SaleOrder(models.Model):
     partner_shipping_id = fields.Many2one('res.partner', string='Delivery Address', readonly=True, required=True, states={'draft': [('readonly', False)], 'sent': [('readonly', False)], 'sale': [('readonly', False)]}, help="Delivery address for current sales order.")
 
     pricelist_id = fields.Many2one('product.pricelist', string='Pricelist', required=True, readonly=True, states={'draft': [('readonly', False)], 'sent': [('readonly', False)]}, help="Pricelist for current sales order.")
-    pricelist_id_id = fields.Integer(string="Pricelist ID", related='pricelist_id.id', readonly=True)
     currency_id = fields.Many2one("res.currency", related='pricelist_id.currency_id', string="Currency", readonly=True, required=True)
     analytic_account_id = fields.Many2one('account.analytic.account', 'Analytic Account', readonly=True, states={'draft': [('readonly', False)], 'sent': [('readonly', False)]}, help="The analytic account related to a sales order.", copy=False, oldname='project_id')
 
diff --git a/addons/sale/static/src/js/product_configurator_controller.js b/addons/sale/static/src/js/product_configurator_controller.js
index 6f2306daa17..824bcb923a7 100644
--- a/addons/sale/static/src/js/product_configurator_controller.js
+++ b/addons/sale/static/src/js/product_configurator_controller.js
@@ -56,7 +56,7 @@ var ProductConfiguratorFormController = FormController.extend({
             route: '/product_configurator/configure',
             params: {
                 product_id: event.data.changes.product_template_id.id,
-                pricelist_id: $('.js_sale_order_pricelist_id').html()
+                pricelist_id: this.renderer.pricelistId
             }
         }).then(function (configurator) {
             self.renderer.renderConfigurator(configurator);
@@ -87,19 +87,12 @@ var ProductConfiguratorFormController = FormController.extend({
         ];
 
         var productId = parseInt($modal.find(productSelector.join(', ')).first().val(), 10);
-        var productReady = $.Deferred();
-        if (productId){
-            productReady.resolve(productId);
-        } else {
-            productReady = this._rpc({
-                model: 'product.template',
-                method: 'create_product_variant',
-                args: [
-                    $modal.find('.product_template_id').val(),
-                    JSON.stringify(self.renderer.getSelectedVariantValues($modal))
-                ],
-            });
-        }
+        var productReady = this.renderer.selectOrCreateProduct(
+            $modal,
+            productId,
+            $modal.find('.product_template_id').val(),
+            false
+        );
 
         productReady.done(function (productId){
             $modal.find(productSelector.join(', ')).val(productId);
@@ -126,7 +119,7 @@ var ProductConfiguratorFormController = FormController.extend({
 
             self.optionalProductsModal = new OptionalProductsModal($('body'), {
                 rootProduct: self.rootProduct,
-                pricelistId: $('.js_sale_order_pricelist_id').html(),
+                pricelistId: self.renderer.pricelistId,
                 okButtonText: _t('Confirm'),
                 cancelButtonText: _t('Back'),
                 title: _t('Configure')
diff --git a/addons/sale/static/src/js/product_configurator_mixin.js b/addons/sale/static/src/js/product_configurator_mixin.js
index f9191519b71..1dfd62b815b 100644
--- a/addons/sale/static/src/js/product_configurator_mixin.js
+++ b/addons/sale/static/src/js/product_configurator_mixin.js
@@ -269,6 +269,43 @@ var ProductConfiguratorMixin = {
         return values.concat(unchangedValues);
     },
 
+    /**
+     * Will return a deferred:
+     * - If the product already exists, immediately resolves it with the product_id
+     * - If the product does not exist yet ("dynamic" variant creation), this method will
+     *   create the product first and then resolve the deferred with the created product's id
+     *
+     * @param {$.Element} $container the container to look into
+     * @param {integer} productId the product id
+     * @param {integer} productTemplateId the corresponding product template id
+     * @param {boolean} useAjax wether the rpc call should be done using ajax.jsonRpc or using _rpc
+     * @returns {$.Deferred} the deferred that will be resolved with a {integer} productId
+     */
+    selectOrCreateProduct: function ($container, productId, productTemplateId, useAjax) {
+        var self = this;
+        var productReady = $.Deferred();
+        if (productId && productId !== '0'){
+            productReady.resolve(productId);
+        } else {
+            var params = {
+                model: 'product.template',
+                method: 'create_product_variant',
+                args: [
+                    productTemplateId,
+                    JSON.stringify(self.getSelectedVariantValues($container))
+                ]
+            };
+
+            if (useAjax) {
+                productReady = ajax.jsonRpc('/web/dataset/call', 'call', params);
+            } else {
+                productReady = this._rpc(params);
+            }
+        }
+
+        return productReady;
+    },
+
     //--------------------------------------------------------------------------
     // Private
     //--------------------------------------------------------------------------
diff --git a/addons/sale/static/src/js/product_configurator_modal.js b/addons/sale/static/src/js/product_configurator_modal.js
index b7a5627fed4..1cebc683162 100644
--- a/addons/sale/static/src/js/product_configurator_modal.js
+++ b/addons/sale/static/src/js/product_configurator_modal.js
@@ -345,20 +345,12 @@ var OptionalProductsModal = Dialog.extend(ServicesMixin, ProductConfiguratorMixi
             $main_product.after($parent);
         }
 
-        var productId = $parent.find('.product_id').val();
-        var productReady = $.Deferred();
-        if (productId && productId !== '0'){
-            productReady.resolve(productId);
-        } else {
-            productReady = ajax.jsonRpc('/web/dataset/call', 'call', {
-                model: 'product.template',
-                method: 'create_product_variant',
-                args: [
-                    productTemplateId,
-                    JSON.stringify(self.getSelectedVariantValues($parent))
-                ]
-            });
-        }
+        var productReady = this.selectOrCreateProduct(
+            $parent,
+            $parent.find('.product_id').val(),
+            productTemplateId,
+            true
+        );
 
         productReady.done(function (productId){
             $parent.find('.product_id').val(productId);
@@ -376,9 +368,12 @@ var OptionalProductsModal = Dialog.extend(ServicesMixin, ProductConfiguratorMixi
                 if ($addedItem.find(".product_template_id").length > 0) {
                     // we need to map this product with it's optional products to be able to:
                     // - remove them from the cart if the parent product is removed
-                    // - place the optional products under their parent in the interface when they're added to the cart
-                    optionalProductsMap[productTemplateId] = $addedItem.find(".product_template_id").map(function () {
-                        return $(this).val();
+                    // - place the optional products under their parent in
+                    //   the interface when they're added to the cart
+                    optionalProductsMap[productTemplateId] = $addedItem
+                        .find(".product_template_id")
+                        .map(function () {
+                            return $(this).val();
                     }).get();
                 }
 
diff --git a/addons/sale/static/src/js/product_configurator_renderer.js b/addons/sale/static/src/js/product_configurator_renderer.js
index 7d28669dd15..9a613501a2f 100644
--- a/addons/sale/static/src/js/product_configurator_renderer.js
+++ b/addons/sale/static/src/js/product_configurator_renderer.js
@@ -10,8 +10,7 @@ var ProductConfiguratorFormRenderer = FormRenderer.extend(ProductConfiguratorMix
      */
     init: function (){
         this._super.apply(this, arguments);
-
-        this.pricelistId = $('.js_sale_order_pricelist_id').html();
+        this.pricelistId = this.state.context.default_pricelist_id || 0;
     },
     /**
      * @override
diff --git a/addons/sale/static/tests/product_configurator.test.js b/addons/sale/static/tests/product_configurator.test.js
index 0eef8a09088..0cec92b8d3a 100644
--- a/addons/sale/static/tests/product_configurator.test.js
+++ b/addons/sale/static/tests/product_configurator.test.js
@@ -4,20 +4,20 @@ odoo.define('sale.product.configurator.tests', function (require) {
     var FormView = require('web.FormView');
     var ProductConfiguratorFormView = require('sale.ProductConfiguratorFormView');
     var testUtils = require('web.test_utils');
-    var ajax = require('web.ajax');
     var createView = testUtils.createView;
 
     var getArch = function (){
         return '<form>' +
         '<sheet>' +
-        '<field name="sale_order_line">' +
+        '<field name="pricelist_id" widget="selection" />' +
+        '<field name="sale_order_line" widget="section_and_note_one2many">' +
         '<tree editable="top"><control>' +
         '<create string="Add a product"/>' +
-        '<create string="Configure a product" context="{\'open_product_configurator\': \'true\'}"/>' +
+        '<create string="Configure a product" context="{\'open_product_configurator\': True}"/>' +
         '<create string="Add a section" context="{\'default_display_type\': \'line_section\'}"/>' +
         '<create string="Add a note" context="{\'default_display_type\': \'line_note\'}"/>' +
         '</control>' +
-        '<field name="product_id"/><field name="quantity"/>' +
+        '<field name="product_id"/><field name="product_uom_qty"/>' +
         '</tree>' +
         '</field>' +
         '</sheet>' +
@@ -39,11 +39,23 @@ odoo.define('sale.product.configurator.tests', function (require) {
                 product: {
                     fields: {
                         id: {type: 'integer'}
-                    }
+                    },
+                    records: [{
+                        id: 1,
+                        display_name: "Customizable Desk (1)"
+                    }, {
+                        id: 2,
+                        display_name: "Customizable Desk (2)"
+                    }]
                 },
                 sale_order: {
                     fields: {
                         id: {type: 'integer'},
+                        pricelist_id: {
+                            string: 'Pricelist',
+                            type: 'one2many',
+                            relation: 'pricelist'
+                        },
                         sale_order_line: {
                             string: 'lines',
                             type: 'one2many',
@@ -58,7 +70,7 @@ odoo.define('sale.product.configurator.tests', function (require) {
                             type: 'many2one',
                             relation: 'product'
                         },
-                        quantity: {type: 'integer'}
+                        product_uom_qty: {type: 'integer'}
                     }
                 },
                 sale_product_configurator: {
@@ -73,6 +85,11 @@ odoo.define('sale.product.configurator.tests', function (require) {
                         product_template_id: 42
                     }]
                 },
+                pricelist: {
+                    fields: {
+                        id: {type: 'integer'}
+                    }
+                }
             };
         }
     }, function (){
@@ -108,10 +125,10 @@ odoo.define('sale.product.configurator.tests', function (require) {
                 arch: getArch()
             });
 
-            var list = form.renderer.allFieldWidgets[form.handle][0];
+            var list = form.renderer.allFieldWidgets[form.handle][1];
 
             list.trigger_up('add_record', {
-                context: [{product_id: 1, quantity: 2}, {product_id: 2, quantity: 3}],
+                context: [{default_product_id: 1, default_product_uom_qty: 2}, {default_product_id: 2, default_product_uom_qty: 3}],
                 forceEditable: "bottom" ,
                 allowWarning: true
             });
@@ -144,9 +161,6 @@ odoo.define('sale.product.configurator.tests', function (require) {
                         return this._super.apply(this, arguments);
                     }
             });
-            var div = '<div>';
-            var $div = $(div).addClass('js_sale_order_pricelist_id').html(43);
-            product_configurator_form.$('.o_input').after($div);
             product_configurator_form.$('.o_input').click();
             $("ul.ui-autocomplete li a:contains('Customizable Desk')").mouseenter().click();
         });
diff --git a/addons/sale/views/sale_product_configurator_templates.xml b/addons/sale/views/sale_product_configurator_templates.xml
index cf6010ee5cb..ee67ef63536 100644
--- a/addons/sale/views/sale_product_configurator_templates.xml
+++ b/addons/sale/views/sale_product_configurator_templates.xml
@@ -122,7 +122,7 @@
 
     <template id="optional_product_items">
     <t t-foreach="product.optional_product_ids" t-as="product">
-        <t t-if="len(product.get_filtered_variants(reference_product)) > 0">
+        <t t-if="len(product.get_filtered_variants(reference_product)) > 0 or product.has_dynamic_attributes()">
         <tr class="js_product">
         <td class="td-img">
         <input type="hidden" class="product_template_id" t-att-value="product.id"/>
diff --git a/addons/sale/views/sale_views.xml b/addons/sale/views/sale_views.xml
index bafa4d12384..4d96f56f38a 100644
--- a/addons/sale/views/sale_views.xml
+++ b/addons/sale/views/sale_views.xml
@@ -94,18 +94,6 @@
         <menuitem id="menu_product" name="Product Variants" parent="product_menu_catalog" sequence="2" groups="base.group_no_one" active="False"/>
         <menuitem action="product_template_action" id="menu_product_template_action" parent="product_menu_catalog" sequence="1" active="False"/>
         <menuitem id="prod_config_main" name="Products" parent="menu_sale_config" sequence="5"/>
-        <menuitem id="menu_attribute_action" action="product.attribute_action" parent="prod_config_main" sequence="1" groups="base.group_no_one" active="False"/>
-        <menuitem id="menu_product_category_config_sale"
-                  action="product.product_category_action_form"
-                  parent="sale.prod_config_main"
-                  sequence="1"
-                  groups="base.group_no_one"/>
-        <menuitem action="product.variants_action" id="menu_variants_action" parent="sale.prod_config_main" sequence="2" groups="base.group_no_one" active="False"/>
-        <menuitem id="menu_product_category_config_sale"
-                  action="product.product_category_action_form"
-                  parent="sale.prod_config_main"
-                  sequence="1"
-                  groups="base.group_no_one"/>
         <menuitem id="menu_products" action="product.product_normal_action_sell" parent="product_menu_catalog" groups="product.group_product_variant" sequence="2" active="False"/>
         <menuitem id="next_id_16" name="Units of Measure" parent="sale.prod_config_main" sequence="6" groups="uom.group_uom" active="False"/>
         <menuitem action="uom.product_uom_form_action" id="menu_product_uom_form_action" parent="sale.prod_config_main" sequence="7" groups="uom.group_uom" active="False"/>
@@ -290,7 +278,6 @@
                             <field name="validity_date" attrs="{'invisible': [('state', 'in', ['sale', 'done'])]}"/>
                             <field name="confirmation_date" attrs="{'invisible': [('state', 'in', ['draft', 'sent', 'cancel'])]}"/>
                             <field name="pricelist_id" groups="product.group_sale_pricelist"/>
-                            <field name="pricelist_id_id" invisible="1" class="js_sale_order_pricelist_id" />
                             <field name="currency_id" invisible="1"/>
                             <field name="payment_term_id" options="{'no_create': True}"/>
                         </group>
diff --git a/addons/sale/wizard/sale_product_configurator.py b/addons/sale/wizard/sale_product_configurator.py
index 000897b5c59..7d2ae77ec51 100644
--- a/addons/sale/wizard/sale_product_configurator.py
+++ b/addons/sale/wizard/sale_product_configurator.py
@@ -10,4 +10,5 @@ class SaleProductConfigurator(models.TransientModel):
 
     product_template_id = fields.Many2one(
         'product.template', string="Product",
-        required=True, domain=['|', ('attribute_line_ids', '!=', False), ('optional_product_ids', '!=', False)])
+        required=True, domain=[('sale_ok', '=', True), '|', ('attribute_line_ids', '!=', False), ('optional_product_ids', '!=', False)])
+    pricelist_id = fields.Many2one('product.pricelist', 'Pricelist', readonly=True)
diff --git a/addons/sale_management/views/sale_management_views.xml b/addons/sale_management/views/sale_management_views.xml
index c46f8f9fb36..654c5fc1a21 100644
--- a/addons/sale_management/views/sale_management_views.xml
+++ b/addons/sale_management/views/sale_management_views.xml
@@ -21,12 +21,6 @@
     <record id="sale.prod_config_main" model="ir.ui.menu">
         <field name="active" eval="True"/>
     </record>
-    <record id="sale.menu_attribute_action" model="ir.ui.menu">
-        <field name="active" eval="True"/>
-    </record>
-    <record id="sale.menu_variants_action" model="ir.ui.menu">
-        <field name="active" eval="True"/>
-    </record>
     <record id="sale.menu_products" model="ir.ui.menu">
         <field name="active" eval="True"/>
     </record>
diff --git a/addons/website_sale/controllers/main.py b/addons/website_sale/controllers/main.py
index 6558ac9c9cf..24be13bf049 100644
--- a/addons/website_sale/controllers/main.py
+++ b/addons/website_sale/controllers/main.py
@@ -394,11 +394,15 @@ class WebsiteSale(ProductConfiguratorController):
 
     @http.route(['/shop/cart/update'], type='http', auth="public", methods=['POST'], website=True, csrf=False)
     def cart_update(self, product_id, add_qty=1, set_qty=0, **kw):
+        product_custom_attribute_values = None
+        if kw.get('product_custom_attribute_values'):
+            product_custom_attribute_values = json.loads(kw.get('product_custom_attribute_values'))
+
         request.website.sale_get_order(force_create=1)._cart_update(
             product_id=int(product_id),
             add_qty=add_qty,
             set_qty=set_qty,
-            product_custom_attribute_values=json.loads(kw.get('product_custom_attribute_values', '{}'))
+            product_custom_attribute_values=product_custom_attribute_values
         )
         return request.redirect("/shop/cart")
 
@@ -1078,7 +1082,9 @@ class WebsiteSale(ProductConfiguratorController):
             if "optional-product-" in k and int(kw.get(k.replace("product", "add"))):
                 optional_product_ids.append(int(v))
 
-        custom_values = json.loads(kw.get('custom_values'))
+        custom_values = []
+        if kw.get('custom_values'):
+            custom_values = json.loads(kw.get('custom_values'))
 
         value = {}
         if add_qty or set_qty:
diff --git a/addons/website_sale/static/src/js/website_sale_options.js b/addons/website_sale/static/src/js/website_sale_options.js
index a846727952e..c671972abf6 100644
--- a/addons/website_sale/static/src/js/website_sale_options.js
+++ b/addons/website_sale/static/src/js/website_sale_options.js
@@ -62,21 +62,12 @@ sAnimations.registry.WebsiteSaleOptions = sAnimations.Class.extend(ProductConfig
             'input[type="radio"][name="product_id"]:checked'
         ];
 
-        var productId = parseInt($form.find(productSelector.join(', ')).first().val(), 10);
-
-        var productReady = $.Deferred();
-        if (productId){
-            productReady.resolve(productId);
-        } else {
-            productReady = self._rpc({
-                model: 'product.template',
-                method: 'create_product_variant',
-                args: [
-                    $form.find('.product_template_id').val(),
-                    JSON.stringify(self.getSelectedVariantValues($form))
-                ],
-            });
-        }
+        var productReady = this.selectOrCreateProduct(
+            $form,
+            parseInt($form.find(productSelector.join(', ')).first().val(), 10),
+            $form.find('.product_template_id').val(),
+            false
+        );
 
         productReady.done(function (productId){
             $form.find(productSelector.join(', ')).val(productId);
diff --git a/addons/website_sale/static/src/scss/website_sale_frontend.scss b/addons/website_sale/static/src/scss/website_sale_frontend.scss
index 613f247a780..6993c1e2fa8 100644
--- a/addons/website_sale/static/src/scss/website_sale_frontend.scss
+++ b/addons/website_sale/static/src/scss/website_sale_frontend.scss
@@ -138,3 +138,8 @@ $o-wsale-wizard-label-completed: $success;
         }
     }
 }
+
+table.js_cart_lines .td-img img {
+    // allows sizing the placeholder image to the "image_small" size of 64px
+    max-height: 64px;
+}
\ No newline at end of file
diff --git a/addons/website_sale/views/templates.xml b/addons/website_sale/views/templates.xml
index 61d73e8c579..010b517c291 100644
--- a/addons/website_sale/views/templates.xml
+++ b/addons/website_sale/views/templates.xml
@@ -121,7 +121,7 @@
                     </h6>
                     <div itemprop="offers" itemscope="itemscope" itemtype="http://schema.org/Offer" class="product_price" t-if="product.product_variant_ids">
                         <b>
-                            <t t-if="product.website_price_difference and website.get_current_pricelist().discount_policy=='without_discount'">
+                            <t t-if="product.product_variant_id and product.website_price_difference and website.get_current_pricelist().discount_policy=='without_discount'">
                                 <del class="text-danger mr8" style="white-space: nowrap;" t-esc="compute_currency(product.website_public_price)" t-options="{'widget': 'monetary', 'display_currency': website.get_current_pricelist().currency_id, 'from_currency': website.currency_id}" />
                             </t>
 
@@ -484,7 +484,7 @@
                             <span itemprop="url" style="display:none;" t-esc="'%sshop/product/%s' % (request.httprequest.url_root, slug(product))"/>
                             <form action="/shop/cart/update" method="POST">
                                 <input type="hidden" name="csrf_token" t-att-value="request.csrf_token()" />
-                                <div class="js_product js_main_product" t-if="product.product_variant_ids">
+                                <div class="js_product js_main_product">
                                     <t t-placeholder="select">
                                         <input type="hidden" class="product_id" name="product_id" t-att-value="product.product_variant_id.id if len(product.product_variant_ids) == 1 else '0'" />
                                         <input type="hidden" class="product_template_id" name="product_template_id" t-att-value="product.id" />
@@ -604,7 +604,7 @@
       <div itemprop="offers" itemscope="itemscope" itemtype="http://schema.org/Offer" class="product_price mt16">
           <h4 class="oe_price_h4 css_editable_mode_hidden">
               <span class="text-danger oe_default_price" style="text-decoration: line-through; white-space: nowrap;"
-                t-esc="compute_currency(product.website_public_price)" t-options="{'widget': 'monetary', 'display_currency': website.get_current_pricelist().currency_id, 'from_currency': website.currency_id}" t-att-style="'text-decoration: line-through; white-space: nowrap; ' + '' if product.website_price_difference and website.get_current_pricelist().discount_policy == 'without_discount' else 'display: none;'"
+                t-esc="compute_currency(product.website_public_price)" t-options="{'widget': 'monetary', 'display_currency': website.get_current_pricelist().currency_id, 'from_currency': website.currency_id}" t-att-style="'text-decoration: line-through; white-space: nowrap; ' + '' if product.product_variant_id and product.website_price_difference and website.get_current_pricelist().discount_policy == 'without_discount' else 'display: none;'"
               />
               <b class="oe_price" style="white-space: nowrap;" t-esc="product.website_price" t-options="{'widget': 'monetary', 'display_currency': website.currency_id}"/>
               <span itemprop="price" style="display:none;" t-esc="product.website_price"/>
@@ -951,7 +951,7 @@
                             <div class="text-muted d-none d-md-block" t-field="product.description_sale" />
                         </td>
                         <td class='td-price'>
-                            <t t-if="product.website_price_difference  and website.get_current_pricelist().discount_policy=='without_discount'">
+                            <t t-if="product.product_variant_id and product.website_price_difference  and website.get_current_pricelist().discount_policy=='without_discount'">
                                 <del class="text-danger mr8" style="white-space: nowrap;" t-field="product.lst_price" t-options="{'widget': 'monetary','from_currency': product.currency_id, 'display_currency': website.currency_id}" />
                             </t>
                             <span t-field="product.website_price" style="white-space: nowrap;" t-options="{'widget': 'monetary','display_currency': website.currency_id}" />
diff --git a/addons/website_sale_comparison/static/src/js/website_sale_comparison.js b/addons/website_sale_comparison/static/src/js/website_sale_comparison.js
index 80b24aaa9bb..a52d548cb77 100644
--- a/addons/website_sale_comparison/static/src/js/website_sale_comparison.js
+++ b/addons/website_sale_comparison/static/src/js/website_sale_comparison.js
@@ -4,13 +4,17 @@ odoo.define('website_sale_comparison.comparison', function (require) {
 var core = require('web.core');
 var utils = require('web.utils');
 var Widget = require('web.Widget');
+var ProductConfiguratorMixin = require('sale.ProductConfiguratorMixin');
 var sAnimations = require('website.content.snippets.animation');
 var website_sale_utils = require('website_sale.utils');
 
 var qweb = core.qweb;
 var _t = core._t;
 
-var ProductComparison = Widget.extend({
+// ProductConfiguratorMixin events are overridden on purpose here
+// to avoid registering them more than once since they are already registered
+// in website_sale.js
+var ProductComparison = Widget.extend(ProductConfiguratorMixin, {
     xmlDependencies: ['/website_sale_comparison/static/src/xml/comparison.xml'],
 
     template: 'product_comparison_template',
@@ -82,20 +86,38 @@ var ProductComparison = Widget.extend({
      * @param {jQuery} $elem
      */
     handleCompareAddition: function ($elem) {
+        var self = this;
         if (this.comparelist_product_ids.length < this.product_compare_limit) {
-            var prod = $elem.data('product-product-id');
+            var productId = $elem.data('product-product-id');
             if ($elem.hasClass('o_add_compare_dyn')) {
-                prod = $elem.parent().find('.product_id').val();
-                if (!prod) { // case List View Variants
-                    prod = $elem.parent().find('input:checked').first().val();
+                productId = $elem.parent().find('.product_id').val();
+                if (!productId) { // case List View Variants
+                    productId = $elem.parent().find('input:checked').first().val();
                 }
-                prod = parseInt(prod, 10);
             }
-            if (!prod) {
-                return;
-            }
-            this._addNewProducts(prod);
-            website_sale_utils.animateClone($('#comparelist .o_product_panel_header'), $elem.closest('form'), -50, 10);
+
+            var productReady = this.selectOrCreateProduct(
+                $elem.closest('form'),
+                productId,
+                $elem.closest('form').find('.product_template_id').val(),
+                false
+            );
+
+            productReady.done(function (productId) {
+                productId = parseInt(productId, 10);
+
+                if (!productId) {
+                    return;
+                }
+
+                self._addNewProducts(productId);
+                website_sale_utils.animateClone(
+                    $('#comparelist .o_product_panel_header'),
+                    $elem.closest('form'),
+                    -50,
+                    10
+                );
+            });
         } else {
             this.$('.o_comparelist_limit_warning').show();
             $('#comparelist .o_product_panel_header').popover('show');
diff --git a/addons/website_sale_comparison/views/website_sale_comparison_template.xml b/addons/website_sale_comparison/views/website_sale_comparison_template.xml
index c25bfa94b7c..cc9d68d6aa6 100644
--- a/addons/website_sale_comparison/views/website_sale_comparison_template.xml
+++ b/addons/website_sale_comparison/views/website_sale_comparison_template.xml
@@ -10,14 +10,14 @@
 
     <template id="add_to_compare" inherit_id="website_sale.products_item" active="True" customize_show="True" name="Comparison List" priority="22">
         <xpath expr="//div[hasclass('product_price')]" position="inside">
-            <button type="button" role="button" class="d-none d-md-inline-block btn btn-secondary btn-sm o_add_compare" title="Compare" aria-label="Compare" t-att-data-product-product-id="product.product_variant_ids[0].id" data-action="o_comparelist"><span class="fa fa-exchange"></span></button>
+            <button type="button" role="button" class="d-none d-md-inline-block btn btn-secondary btn-sm o_add_compare" title="Compare" aria-label="Compare" t-att-data-product-product-id="product.product_variant_ids[0].id if product.product_variant_ids else '0'" data-action="o_comparelist"><span class="fa fa-exchange"></span></button>
         </xpath>
     </template>
 
     <template id="product_add_to_compare" name='Add to comparison in product page' inherit_id="website_sale.product" priority="8">
         <xpath expr="//a[@id='add_to_cart']" position="after">
             <t t-if="product.env.ref('website_sale_comparison.add_to_compare').active">
-                <button type="button" role="button" class="d-none d-md-inline-block btn btn-secondary btn-lg mt8 o_add_compare_dyn" title="Compare" aria-label="Compare" t-att-data-product-product-id="product.product_variant_ids[0].id" data-action="o_comparelist"><span class="fa fa-exchange"></span></button>
+                <button type="button" role="button" class="d-none d-md-inline-block btn btn-secondary btn-lg mt8 o_add_compare_dyn" title="Compare" aria-label="Compare" t-att-data-product-product-id="product.product_variant_ids[0].id if product.product_variant_ids else '0'" data-action="o_comparelist"><span class="fa fa-exchange"></span></button>
             </t>
         </xpath>
     </template>
diff --git a/addons/website_sale_wishlist/static/src/js/website_sale_wishlist.js b/addons/website_sale_wishlist/static/src/js/website_sale_wishlist.js
index 5c2cbc1a7b4..295d1382f1d 100644
--- a/addons/website_sale_wishlist/static/src/js/website_sale_wishlist.js
+++ b/addons/website_sale_wishlist/static/src/js/website_sale_wishlist.js
@@ -3,17 +3,22 @@ odoo.define('website_sale_wishlist.wishlist', function (require) {
 
 var sAnimations = require('website.content.snippets.animation');
 var wSaleUtils = require('website_sale.utils');
+var ProductConfiguratorMixin = require('sale.ProductConfiguratorMixin');
 
-sAnimations.registry.ProductWishlist = sAnimations.Class.extend({
+// ProductConfiguratorMixin events are overridden on purpose here
+// to avoid registering them more than once since they are already registered
+// in website_sale.js
+sAnimations.registry.ProductWishlist = sAnimations.Class.extend(ProductConfiguratorMixin, {
     selector: '.oe_website_sale',
     read_events: {
         'click #my_wish': '_onClickMyWish',
         'click .o_add_wishlist, .o_add_wishlist_dyn': '_onClickAddWish',
-        'change input.js_variant_change, select.js_variant_change, ul[data-attribute_exclusions]': '_onChangeVariant',
+        'change input.product_id': '_onChangeVariant',
         'change input.js_product_change': '_onChangeProduct',
         'click .wishlist-section .o_wish_rm': '_onClickWishRemove',
         'click .wishlist-section .o_wish_add': '_onClickWishAdd',
     },
+    events: sAnimations.Class.events,
 
     start: function () {
         var self = this;
@@ -48,23 +53,39 @@ sAnimations.registry.ProductWishlist = sAnimations.Class.extend({
      */
     _addNewProducts: function ($el) {
         var self = this;
-        var productID = parseInt($el.data('product-product-id'), 10);
-        if (!productID && $el.hasClass('o_add_wishlist_dyn')) {
-            productID = parseInt($el.parent().find('.product_id').val());
-        }
-        if (productID && !_.contains(self.wishlistProductIDs, productID)) {
-            return this._rpc({
-                route: '/shop/wishlist/add',
-                params: {
-                    product_id: productID,
-                },
-            }).then(function () {
-                self.wishlistProductIDs.push(productID);
-                self._updateWishlistView();
-                wSaleUtils.animateClone($('#my_wish'), $el.closest('form'), 25, 40);
-                $el.prop("disabled", true).addClass('disabled');
-            });
+        var productID = $el.data('product-product-id');
+        if ($el.hasClass('o_add_wishlist_dyn')) {
+            productID = $el.parent().find('.product_id').val();
+            if (!productID) { // case List View Variants
+                productID = $el.parent().find('input:checked').first().val();
+            }
+            productID = parseInt(productID, 10);
         }
+
+        var productReady = this.selectOrCreateProduct(
+            $el.closest('form'),
+            productID,
+            $el.closest('form').find('.product_template_id').val(),
+            false
+        );
+
+        productReady.done(function (productId) {
+            productId = parseInt(productId, 10);
+
+            if (productId && !_.contains(self.wishlistProductIDs, productId)) {
+                return self._rpc({
+                    route: '/shop/wishlist/add',
+                    params: {
+                        product_id: productId,
+                    },
+                }).then(function () {
+                    self.wishlistProductIDs.push(productId);
+                    self._updateWishlistView();
+                    wSaleUtils.animateClone($('#my_wish'), $el.closest('form'), 25, 40);
+                    $el.prop("disabled", true).addClass('disabled');
+                });
+            }
+        });
     },
     /**
      * @private
@@ -175,16 +196,15 @@ sAnimations.registry.ProductWishlist = sAnimations.Class.extend({
      * @param {Event} ev
      */
     _onChangeVariant: function (ev) {
-        var $ul = $(ev.target).closest('.js_add_cart_variants');
-        var $parent = $ul.closest('.js_product');
-        var $productID = $parent.find('.product_id').first();
+        var $input = $(ev.target);
+        var $parent = $input.closest('.js_product');
         var $el = $parent.find("[data-action='o_wishlist']");
-        if (!_.contains(this.wishlistProductIDs, parseInt($productID.val(), 10))) {
+        if (!_.contains(this.wishlistProductIDs, parseInt($input.val(), 10))) {
             $el.prop("disabled", false).removeClass('disabled').removeAttr('disabled');
         } else {
             $el.prop("disabled", true).addClass('disabled').attr('disabled', 'disabled');
         }
-        $el.data('product-product-id', parseInt($productID.val(), 10));
+        $el.data('product-product-id', parseInt($input.val(), 10));
     },
     /**
      * @private
diff --git a/addons/website_sale_wishlist/static/src/scss/website_sale_wishlist.scss b/addons/website_sale_wishlist/static/src/scss/website_sale_wishlist.scss
index e43943a8aa5..13a1ec4b04d 100644
--- a/addons/website_sale_wishlist/static/src/scss/website_sale_wishlist.scss
+++ b/addons/website_sale_wishlist/static/src/scss/website_sale_wishlist.scss
@@ -15,4 +15,9 @@
             width: 100px;
         }
     }
+}
+
+table.table-comparator .td-img img {
+    // allows sizing the placeholder image to the "image" size of 100px
+    max-height: 100px;
 }
\ No newline at end of file
diff --git a/addons/website_sale_wishlist/views/website_sale_wishlist_template.xml b/addons/website_sale_wishlist/views/website_sale_wishlist_template.xml
index 5ff34c4d5cf..28d493f7142 100644
--- a/addons/website_sale_wishlist/views/website_sale_wishlist_template.xml
+++ b/addons/website_sale_wishlist/views/website_sale_wishlist_template.xml
@@ -12,7 +12,7 @@
     <template id="add_to_wishlist" inherit_id="website_sale.products_item" active="True" customize_show="True" name="Wishlist" priority="20">
         <xpath expr="//div[hasclass('product_price')]" position="inside">
             <t t-set="in_wish" t-value="product.product_variant_ids &amp; request.env['product.wishlist'].current().mapped('product_id')"/>
-            <button type="button" role="button" class="btn btn-secondary btn-sm o_add_wishlist" t-att-disabled='in_wish or None' title="Add to Wishlist" t-att-data-product-product-id="product.product_variant_ids[0].id" data-action="o_wishlist"><span class="fa fa-heart" role="img" aria-label="Add to wishlist"></span></button>
+            <button type="button" role="button" class="btn btn-secondary btn-sm o_add_wishlist" t-att-disabled='in_wish or None' title="Add to Wishlist" t-att-data-product-product-id="product.product_variant_ids[0].id if product.product_variant_ids else '0'" data-action="o_wishlist"><span class="fa fa-heart" role="img" aria-label="Add to wishlist"></span></button>
         </xpath>
     </template>
 
@@ -20,7 +20,7 @@
         <xpath expr="//a[@id='add_to_cart']" position="after">
             <t t-if="product.env.ref('website_sale_wishlist.add_to_wishlist').active">
                 <t t-set="in_wish" t-value="product.product_variant_ids &amp; request.env['product.wishlist'].current().mapped('product_id')"/>
-                <button type="button" role="button" class="btn btn-secondary btn-lg mt8 o_add_wishlist_dyn" t-att-disabled='in_wish or None' title="Add to Wishlist" t-att-data-product-product-id="product.product_variant_ids[0].id" data-action="o_wishlist"><span class="fa fa-heart" role="img" aria-label="Add to wishlist"></span></button>
+                <button type="button" role="button" class="btn btn-secondary btn-lg mt8 o_add_wishlist_dyn" t-att-disabled='in_wish or None' title="Add to Wishlist" t-att-data-product-product-id="product.product_variant_ids[0].id if product.product_variant_ids else '0'" data-action="o_wishlist"><span class="fa fa-heart" role="img" aria-label="Add to wishlist"></span></button>
             </t>
         </xpath>
     </template>