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diff --git a/addons/website_sale/static/description/index.html b/addons/website_sale/static/description/index.html
index ad03630b8d7..8b3cb4634e7 100644
--- a/addons/website_sale/static/description/index.html
+++ b/addons/website_sale/static/description/index.html
@@ -1,338 +1,86 @@
 <section class="oe_container">
     <div class="oe_row oe_spaced">
+        <h2 class="oe_slogan" style="color:#A24689;">Modern Open Source Online Store</h2>
+        <h3 class="oe_slogan">Awesome product pages. Mobile friendly. Easy.</h3>
         <div class="oe_span12">
-            <h2 class="oe_slogan">Open Source e-Commerce</h2>
-            <h3 class="oe_slogan">Optimize sales with an awesome online store.</h3>
-        </div>
-        <div class="oe_span6">
             <div class="oe_demo oe_picture oe_screenshot">
-            <iframe width="361" height="200" src="//www.youtube.com/embed/pp7OCqWoRjQ" frameborder="0" allowfullscreen></iframe>
+                <img src="website_sale_sc_00.png">
             </div>
         </div>
-        <div class="oe_span6">
-            <p class='oe_mt32'>
-                Odoo e-Commerce is unlike anything you have ever seen before.
-				Get an awesome catalog of products and great product description
-				pages.
-		    </p><p>
-				It's full-featured, integrated with your management software,
-				fully customizable and super easy.
-            </p>
-        </div>
     </div>
 </section>
 
 <section class="oe_container oe_dark">
-    <div class="oe_row">
-        <h2 class="oe_slogan">Create Awesome Product Pages</h2>
-        <h3 class="oe_slogan">Get rid of old WYSIWYG editors</h3>
+    <div class="oe_row oe_spaced">
+        <h2 class="oe_slogan" style="color:#A24689;">Create appealing product pages</h2>
+        <h3 class="oe_slogan">Building your online store has never been so easy</h3>
         <div class="oe_span6">
-            <p class='oe_mt32'>
-                Odoo's unique <em>'edit inline'</em> and building blocks approach makes 
-                product pages creation surprisingly easy. "Want to change
-                the price of a product? or put it in bold? Want to add a banner
-                for a specific product?" just click and change. What you see is
-                what you get. Really.
-            </p><p>
-                Drag &amp; Drop well designed <em>'Building Blocks'</em> to
-                create beautifull product pages that your customer will love.
-            </p>
+            <img class="oe_picture oe_screenshot" src="website_sale_product.png"/>
         </div>
-        <div class="oe_span6">
-            <div class="oe_bg_img oe_centered">
-               <iframe width="361" height="200" src="//www.youtube.com/embed/eGLs9oq_Me4" frameborder="0" allowfullscreen></iframe>
-            </div>
+        <div class="oe_span6 text-justify">
+            <p class="oe_mt32">
+            Simply drag &amp; drop pre-made building blocks to set your desired elements into place. Edit text inline straight on the web page to fine tune the product description, characteristics and images.</p>
+            <p class="oe_mt8">
+            Emphasize your best products on your storefront. Add suggested products and product attributes like color or size. Customize the color, layout and font of your theme.
+            </p>
         </div>
     </div>
 </section>
 
 <section class="oe_container">
-    <div class="oe_row">
-        <h2 class="oe_slogan">Increase Your Revenue Per Order</h2>
-        <h3 class="oe_slogan">Do you want fries with that?</h3>
+    <div class="oe_row oe_spaced">
+        <h2 class="oe_slogan" style="color:#A24689;">Increase your average cart revenue</h2>
+        <h3 class="oe_slogan">Sell more with upselling, cross selling and product variants</h3>
         <div class="oe_span6">
-            <img class="oe_picture oe_screenshot" src="suggested.png">
+            <p class="oe_mt32">
+            Show visitors similar but more expensive products from your catalog.
+            </p>
+            <p>
+            Offer extra products related to what the shopper puts in his cart.
+            </p>
+            <p>
+            Allow your clients to customize their product with different color, size and more!
+            </p>
         </div>
         <div class="oe_span6">
-           <p class='oe_mt32'>
-                The built-in cross-selling feature helps you offer extra
-                products related to what the shopper put in his cart. (e.g.
-                accessories)
-            </p><p>
-                Odoo's upselling algorythm allows you to show visitors
-                similar but more expensive products than the one in view, with
-                incentives.
-		    </p><p>
-                The inline editing feature allows you to easily change a price,
-                launch a promotion or fine tune the description of a product,
-                in a just a click.
-           </p>
+            <img class="oe_picture oe_screenshot" src="suggested.png" height="300">
         </div>
    </div>
 </section>
 
 <section class="oe_container oe_dark">
-    <div class="oe_row">
-        <h2 class="oe_slogan">A Clean Google Analytics Integration</h2>
-        <h3 class="oe_slogan">Control your sales funnel with Google Analytics</h3>
+    <div class="oe_row oe_spaced">
+        <h2 class="oe_slogan" style="color:#A24689;">Personal customer portal</h2>
+        <h3 class="oe_slogan">Where customers can consult shipping statuses, invoices and delivery orders.</h3>
         <div class="oe_span6">
-          <p class='oe_mt32'>
-            Get a clear visibility of your sales funnel. Odoo's Google
-            Analytics trackers are configured by default to track all kind of
-            events related to shopping carts, call-to-actions, etc.
-          </p><p>
-            As Odoo marketing tools (mass mailing, campaigns, etc) are also
-            linked with Google Analytics, you get a complete view of your business.
-          </p>
+            <img class="oe_picture oe_screenshot" src="website_sale_SO.png">
         </div>
         <div class="oe_span6">
-            <img class="oe_picture oe_screenshot" src="analytics.png">
+            <p class="oe_mt32 text-justify">
+            Provide your customers with a complete 24/7 access to up-to-date information through a dedicated customer portal where they can track their orders, download their invoice or delivery order and manage their return and claims. No need to navigate across multiple documents - everything is centralized in one place.
+            </p>
         </div>
    </div>
 </section>
 
 <section class="oe_container">
-    <div class="oe_row">
-        <h2 class="oe_slogan">Target New Markets</h2>
-        <h3 class="oe_slogan">Multi-languages Without Pain</h3>
-        <div class="oe_span6">
-            <div class="oe_bg_img">
-                <img class="oe_picture oe_screenshot" src="openerp_translation_tool.png">
-            </div>
-        </div>
-        <div class="oe_span6">
-          <p class='oe_mt32'>
-              Get your website translated in multiple languages with no effort.
-              Odoo proposes and propagates translations automatically
-              across pages.
-          </p>
-              Our translation "on demand" features allows you to benefit from
-              professional translators to translate all your changes
-              automatically. Just change any part of your website (a new blog
-              post, a page modification, product descriptions, ...) and the translated
-              versions are updated automatically in around 32 hours.
-          </p>
-        </div>
-   </div>
-</section>
-
-<section class="oe_container oe_dark">
-    <div class="oe_row">
-        <h2 class="oe_slogan">Fine Tune Your Catalog</h2>
-        <h3 class="oe_slogan">Boost Sales by Emphasizing Best Products</h3>
-        <div class="oe_span6">
-          <p class='oe_mt32'>
-			  Get a full control on how you display your products in
-			  the catalog page: promotional ribbons, related sized of products,
-			  discounts, variants, grid/list view, etc.
-          </p><p>
-              Edit any product inline to make your website evolve with
-			  your customer need.
-          </p>
-        </div>
-        <div class="oe_span6">
-            <div class="oe_row_img oe_centered">
-                <img class="oe_picture oe_screenshot" src="ribbon.png">
-            </div>
-        </div>
-    </div>
-</section>
-
-<section class="oe_container">
-    <div class="oe_row">
-        <h2 class="oe_slogan">Acquire New Customers</h2>
-        <h3 class="oe_slogan">SEO tools at your finger tips</h3>
-        <div class="oe_span6">
-            <div class="oe_bg_img">
-                <img class="oe_picture oe_screenshot" src="website_seo.png">
-            </div>
-        </div>
-        <div class="oe_span6">
-          <p class='oe_mt32'>
-              SEO tools are ready to use, with no configuration required.
-              Odoo suggests keywords according to Google most searched
-              terms, Google Analytics tracks your shopping cart events,
-              sitemap are created automatically for Google indexation, etc.
-          </p><p>
-              We even do structured content automatically to promote your
-              product and events efficiently in Google.
-          </p>
-        </div>
-    </div>
-</section>
-
-<section class="oe_container oe_dark">
-    <div class="oe_row">
-        <h2 class="oe_slogan">Leverage Social Media</h2>
-        <h3 class="oe_slogan">Optimize: from Ads to Conversions</h3>
-        <div class="oe_span6">
-          <p class='oe_mt32'>
-              Create new landing pages easily with the Odoo inline edition
-              feature. Send visitors of your different marketing campaigns to
-              specific landing pages to optimize conversions.
-          </p>
-        </div>
-        <div class="oe_span6">
-            <div class="oe_bg_img">
-                <img class="oe_picture oe_screenshot" src="website_edit.png">
-            </div>
-        </div>
-    </div>
-</section>
-
-
-<section class="oe_container">
-    <div class="oe_row">
-        <h2 class="oe_slogan">Manage a Reseller Network</h2>
-        <h3 class="oe_slogan">Referencing, Lead Forward, Pricelists</h3>
-        <div class="oe_span6">
-            <div class="oe_bg_img">
-                <img class="oe_picture oe_screenshot" src="reseller.png">
-            </div>
-        </div>
-        <div class="oe_span6">
-          <p class='oe_mt32'>
-              Manage a reseller network to target new market, have local
-              presences or broaden your distribution. Give them access to your
-              reseller portal for an efficient collaboration.
-          </p>
-              Promote your resellers online, forward leads to resellers (with
-              built-in geolocalisation feature), define specific pricelists,
-              launch a loyalty program (offer specific discounts to your best
-              customers or resellers), etc.
-          </p>
-        </div>
-    </div>
-</section>
-
-<section class="oe_container oe_dark">
-    <div class="oe_row">
-        <h2 class="oe_slogan"></h2>
-        <h3 class="oe_slogan">Integrated vs Interfaced</h3>
-        <div class="oe_span6">
-            <p class='oe_mt32'>
-                Benefit from the power of Odoo, in your online store: a
-                powerfull tax engine, flexible pricing structures, a real
-                inventory management solution, a reseller interface, support
-                for products with different behaviours; physical goods, events,
-                services, variants and options, etc.
-            </p><p>
-                You don't need to interface with your warehouse, sales or
-                accounting software. Everything is integrated with Odoo.  No
-                pain, real time.
+    <div class="oe_row oe_spaced">
+        <div class="col-md-7">
+            <h2 class="oe_slogan" style="color:#A24689; text-align: left;">Marketplaces integration</h2>
+            <h3 class="oe_slogan" style="text-align: left;">Amazon &amp; eBay</h3>
+            <p class="oe_mt16 text-justify">
+            Get extra exposure and sell more by publishing your products on eBay and Amazon. Import and manage your items straight from your Odoo instance.
             </p>
         </div>
-        <div class="oe_span6">
-            <div class="oe_bg_img oe_centered">
-                <img class="oe_picture" src="warehouse_illu_01.png">
-            </div>
+        <div class="col-md-5">
+            <h2 class="oe_slogan" style="color:#A24689; text-align: left;">Shippers integration</h2>
+            <h3 class="oe_slogan" style="text-align: left;">UPS, DHL &amp; FedEx</h3>
+            <p class="oe_mt16 text-justify">
+            Speed up your shipment process and track your packages from Odoo. Select between multiple rates by shipping providers.
+            </p>
         </div>
     </div>
 </section>
 
-
-<section class="oe_container">
-    <div class="oe_row">
-        <h2 class="oe_slogan">A Clean Checkout Process</h2>
-        <div class="oe_span6">
-            <p class='oe_mt32'>
-				Convert most visitor interests into real orders with a
-				clean checkout process with a minimal number of steps
-				and a great useability on every page.
-            </p><p>
-			    Customize your checkout process to fit your business needs:
-				payment modes, delivery methods, cross-selling, special conditions, etc.
-            </p>
-        </div>
-        <div class="oe_span6">
-            <div class="oe_bg_img oe_centered">
-                <img class="oe_picture oe_screenshot" src="checkout.png">
-            </div>
-        </div>
-    </div>
+<section class="oe_container oe_separator">
 </section>
-
-
-<section class="oe_container oe_dark">
-    <div class="oe_row">
-        <h2 class="oe_slogan">And much more...</h2>
-        <div class="oe_span4">
-            <h3 class="oe_slogan">Online Sales</h3>
-            <ul>
-                <li>Mobile Interface</li>
-                <li>Sell products, events or services</li>
-                <li>Flexible pricelists</li>
-                <li>Product multi-variants</li>
-                <li>Multiple stores</li>
-                <li>Great checkout process</li>
-            </ul>
-        </div>
-        <div class="oe_span4">
-            <h3 class="oe_slogan">Customer Service</h3>
-            <ul>
-                <li>Customer Portal to track orders</li>
-                <li>Assisted shopping with website live chats</li>
-                <li>Returns management</li>
-                <li>Advanced shipping rules</li>
-                <li>Coupons or gift certificates</li>
-            </ul>
-        </div>
-        <div class="oe_span4">
-            <h3 class="oe_slogan">Order Management</h3>
-            <ul>
-                <li>Advanced warehouse management features</li>
-                <li>Invoicing and accounting integration</li>
-                <li>Mass mailing and customer segmentations</li>
-                <li>Lead automation and marketing campaigns</li>
-                <li>Persistent shopping cart</li>
-            </ul>
-        </div>
-    </div>
-</section>
-
-<section class="oe_container">
-    <div class="oe_row">
-        <h2 class="oe_slogan">Fully Integrated With Other Apps</h2>
-        <h3 class="oe_slogan">Get hundreds of open source apps for free</h3>
-        <div class="oe_span4">
-            <a href="/apps/website">
-                <h3>CMS</h3>
-                <div class="oe_row_img oe_centered">
-                    <img class="oe_picture oe_screenshot" src="website_home.png">
-                </div>
-            </a>
-            <p>
-                Easily create awesome websites with no technical knowledge required.
-            </p>
-        </div>
-        <div class="oe_span4">
-            <a href="/apps/website_blog">
-                <h3>Blogs</h3>
-                <div class="oe_row_img oe_centered">
-                    <img class="oe_picture oe_screenshot" src="blog.png">
-                </div>
-            </a>
-            <p>
-                Write news, attract new visitors, build customer loyalty.
-            </p>
-        </div>
-        <div class="oe_span4">
-            <a href="/apps/website_event">
-                <h3>Online Events</h3>
-                <div class="oe_row_img oe_centered">
-                    <img class="oe_picture oe_screenshot" src="event_top.png">
-                </div>
-            </a>
-            <p>
-                Schedule, organize, promote or sell events online; conferences,
-                webinars, trainings, etc.
-            </p>
-        </div>
-        <div class="oe_span12 oe_centered oe_muted">
-            <a href="/apps">
-                and hundreds more applications...
-            </a>
-        </div>
-    </div>
-</section>
-
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