diff --git a/addons/web_editor/static/src/js/editor/snippets.editor.js b/addons/web_editor/static/src/js/editor/snippets.editor.js
index 189e027d82b..8949108d944 100644
--- a/addons/web_editor/static/src/js/editor/snippets.editor.js
+++ b/addons/web_editor/static/src/js/editor/snippets.editor.js
@@ -759,6 +759,9 @@ var SnippetEditor = Widget.extend({
             if (!val.selector.is(this.$target)) {
                 return;
             }
+            if (val.data.string) {
+                $optionsSection[0].querySelector('we-title > span').textContent = val.data.string;
+            }
             if (val['drop-near']) {
                 this.selectorSiblings.push(val['drop-near']);
             }
diff --git a/addons/web_editor/views/snippets.xml b/addons/web_editor/views/snippets.xml
index 65c369df0d4..91e1c96c2a4 100644
--- a/addons/web_editor/views/snippets.xml
+++ b/addons/web_editor/views/snippets.xml
@@ -222,7 +222,7 @@
             />
         </div>
 
-        <div data-js="BackgroundShape" string="Shape"
+        <div data-js="BackgroundShape"
              t-att-data-selector="selector"
              t-att-data-exclude="exclude"
              t-att-data-target="target">