From 11e0df2c7133761cb4a76e17c7e812e36a780e7c Mon Sep 17 00:00:00 2001 From: "rpa (Open ERP)" Date: Wed, 25 Aug 2010 11:47:30 +0530 Subject: [PATCH] [IMP]: marketing_campaign: Improvement in module description bzr revid: rpa@tinyerp.com-20100825061730-ghtdrp3ty1zisivy --- addons/marketing_campaign/__openerp__.py | 18 ++++++++++-------- 1 file changed, 10 insertions(+), 8 deletions(-) diff --git a/addons/marketing_campaign/__openerp__.py b/addons/marketing_campaign/__openerp__.py index d9151c3bf33..5611e5c39fd 100644 --- a/addons/marketing_campaign/__openerp__.py +++ b/addons/marketing_campaign/__openerp__.py @@ -30,14 +30,16 @@ "author" : "OpenERP SA", "category": 'Generic Modules/Marketing', "description": """ -Allows you to setup leads automation through marketing campaigns. The campaigns -are dynamic and multi-channels. The process: -* Design marketing campaigns that incluces mail templates, reports to print, - miscelleanous actions, etc. -* Define segments that are selections of target people -* Launch your campaign to automate communications. - -If you need demo data, you can install the module marketing_campaign_crm_demo. +This module provides leads automation through marketing campaigns (campaigns can in fact be defined on any resource, not just CRM Leads). + The campaigns are dynamic and multi-channels. The process is as follows: + * Design marketing campaigns like workflows, including email templates to send, reports to print and send by email, custom actions, etc. + * Define input segments that will select the items that should enter the campaign (e.g leads from certain countries, etc.) + * Run you campaign in simulation mode to test it real-time or accelerated, and fine-tune it + * You may also start the real campaign in manual mode, where each action requires manual validation + * Finally launch your campaign live, and watch the statistics as the campaign does everything fully automatically. + While the campaign runs you can of course continue to fine-tune the parameters, input segments, workflow, etc. + + Note: If you need demo data, you can install the marketing_campaign_crm_demo module, but this will also install the CRM application as it depends on CRM Leads. """, 'website': 'http://www.openerp.com', 'init_xml': [],