diff --git a/addons/mail/static/src/web/chatter.js b/addons/mail/static/src/web/chatter.js
index b278b7e64ae..685aedbcd3d 100644
--- a/addons/mail/static/src/web/chatter.js
+++ b/addons/mail/static/src/web/chatter.js
@@ -8,6 +8,7 @@ import { Composer } from "../composer/composer";
 import { Activity } from "@mail/web/activity/activity";
 import {
     Component,
+    markup,
     onMounted,
     onPatched,
     onWillStart,
@@ -24,6 +25,7 @@ import { useAttachmentUploader } from "@mail/attachments/attachment_uploader_hoo
 import { useHover, useScrollPosition } from "@mail/utils/hooks";
 import { FollowerSubtypeDialog } from "./follower_subtype_dialog";
 import { _t } from "@web/core/l10n/translation";
+import { escape, sprintf } from "@web/core/utils/strings";
 import { SuggestedRecipientsList } from "./suggested_recipient_list";
 
 /**
@@ -177,6 +179,24 @@ export class Chatter extends Component {
         return this.state.thread?.attachments ?? [];
     }
 
+    /**
+     * @returns {string}
+     */
+    get toFollowersText() {
+        const threadName = this.state.thread.displayName || this.state.thread.name;
+        const toFollowersText = threadName
+            ? sprintf(
+                  _t(
+                      '<span class="fw-bold">To:</span> <span class="fst-italic">Followers of</span> <span class="fw-bold">"%(thread name)s"</span>.'
+                  ),
+                  { "thread name": escape(threadName) }
+              )
+            : _t(
+                  '<span class="fw-bold">To:</span> <span class="fst-italic">Followers of</span> this document.'
+              );
+        return markup(toFollowersText);
+    }
+
     /**
      * @param {number} threadId
      * @param {['activities'|'followers'|'attachments'|'messages'|'suggestedRecipients']} requestList
diff --git a/addons/mail/static/src/web/chatter.xml b/addons/mail/static/src/web/chatter.xml
index 110bce5e43b..afa376ff750 100644
--- a/addons/mail/static/src/web/chatter.xml
+++ b/addons/mail/static/src/web/chatter.xml
@@ -74,17 +74,7 @@
         </div>
         <t t-if="state.thread.composer.type">
             <t t-if="state.thread.composer.type === 'message'">
-                <div class="flex-shrink-0 px-3 pt-3 text-truncate small" style="margin-left:48px;">
-                    <span class="fw-bold">To:</span> <span class="fst-italic">Followers of</span>
-                    <b class="px-1">
-                        <t t-if="state.thread.displayName or state.thread.name">
-                            "<t t-out="state.thread.displayName or state.thread.name"/>"
-                        </t>
-                        <t t-else="">
-                            this document
-                        </t>
-                    </b>
-                </div>
+                <div class="flex-shrink-0 px-3 pt-3 text-truncate small" style="margin-left:48px" t-out="toFollowersText"/>
             </t>
             <t t-if="state.thread.composer.type === 'message'" t-set="placeholder">Send a message to followers...</t>
             <t t-else="" t-set="placeholder">Log an internal note...</t>