diff --git a/addons/website/data/website_data.xml b/addons/website/data/website_data.xml
index dda2fe05c90..dc477e723f6 100644
--- a/addons/website/data/website_data.xml
+++ b/addons/website/data/website_data.xml
@@ -707,6 +707,8 @@
             <field name="url">/website/static/src/img/snippets_demo/s_popup.jpg</field>
         </record>
 
+    </data>
+    <data>
         <!-- Filter for Dynamic Snippet -->
         <record id="dynamic_snippet_country_filter" model="ir.filters">
             <field name="name">Countries</field>
@@ -769,9 +771,6 @@
             <field name="name">Countries</field>
             <field name="website_id" ref="website.default_website"/>
         </record>
-
-    </data>
-    <data>
         <record id="group_multi_website" model="res.groups">
             <field name="name">Multi-website</field>
             <field name="category_id" ref="base.module_category_hidden"/>
diff --git a/addons/website/models/website_snippet_filter.py b/addons/website/models/website_snippet_filter.py
index 6bdd648f1fd..6613a80ff45 100644
--- a/addons/website/models/website_snippet_filter.py
+++ b/addons/website/models/website_snippet_filter.py
@@ -5,6 +5,7 @@ from collections import OrderedDict
 from odoo import models, fields, api, _
 from odoo.exceptions import ValidationError
 from odoo.osv import expression
+from odoo.tools import html_escape as escape
 from lxml import etree as ET
 
 
@@ -21,6 +22,10 @@ class WebsiteSnippetFilter(models.Model):
     limit = fields.Integer(help='The limit is the maximum number of records retrieved', required=True)
     website_id = fields.Many2one('website', string='Website', ondelete='cascade', required=True)
 
+    @api.model
+    def escape_falsy_as_empty(self, s):
+        return escape(s) if s else ''
+
     @api.constrains('action_server_id', 'filter_id')
     def _check_data_source_is_provided(self):
         for record in self:
@@ -115,9 +120,9 @@ class WebsiteSnippetFilter(models.Model):
                 field = model._fields.get(field_name)
                 field_widget = field_widget or field.type
                 if field.type == 'binary':
-                    data['image_fields'][field_name] = Website.image_url(record, field_name)
+                    data['image_fields'][field_name] = self.escape_falsy_as_empty(Website.image_url(record, field_name))
                 elif field_widget == 'image':
-                    data['image_fields'][field_name] = record[field_name]
+                    data['image_fields'][field_name] = self.escape_falsy_as_empty(record[field_name])
                 elif field_widget == 'monetary':
                     FieldMonetary = self.env['ir.qweb.field.monetary']
                     model_currency = None
@@ -137,11 +142,11 @@ class WebsiteSnippetFilter(models.Model):
                             {'display_currency': website_currency}
                         )
                     else:
-                        data['fields'][field_name] = record[field_name]
+                        data['fields'][field_name] = self.escape_falsy_as_empty(record[field_name])
                 elif ('ir.qweb.field.%s' % field_widget) in self.env:
                     data['fields'][field_name] = self.env[('ir.qweb.field.%s' % field_widget)].record_to_html(record, field_name, {})
                 else:
-                    data['fields'][field_name] = record[field_name]
+                    data['fields'][field_name] = self.escape_falsy_as_empty(record[field_name])
 
             data['fields']['call_to_action_url'] = 'website_url' in record and record['website_url']
             values.append(data)
diff --git a/addons/website_sale/data/data.xml b/addons/website_sale/data/data.xml
index fdef0bf6ae0..c3e23f32161 100644
--- a/addons/website_sale/data/data.xml
+++ b/addons/website_sale/data/data.xml
@@ -46,6 +46,8 @@
             <field name="website_id" eval="False"/>
         </record>
 
+    </data>
+    <data>
         <!-- Action Server for Dynamic Filter -->
         <record id="dynamic_snippet_products_action" model="ir.actions.server">
             <field name="name">Products Dynamic Snippet</field>
@@ -60,6 +62,7 @@ dynamic_filter = model.env.context.get('dynamic_filter')
 limit = model.env.context.get('limit')
 search_domain = model.env.context.get('search_domain')
 get_rendering_data_structure = model.env.context.get('get_rendering_data_structure')
+escape = dynamic_filter.escape_falsy_as_empty
 
 domain = [('website_published', '=', True)] + website.website_domain() + (search_domain or [])
 products = ProductProduct.search(domain, limit=limit)
@@ -82,12 +85,12 @@ for product in products:
     for field_name in dynamic_filter.field_names.split(","):
         field = ProductProduct._fields.get(field_name)
         if field and field.type == 'binary':
-            res_product[field_name] = website.image_url(product, field_name)
-            data_type = 'image_fields'
+            data['image_fields'][field_name] = escape(website.image_url(product, field_name))
+        elif field_name == 'list_price':
+            data['fields'][field_name] = res_product[field_name]
         else:
-            data_type = 'fields'
-        data[data_type][field_name] = res_product[field_name]
-    data['fields']['call_to_action_url'] = product['website_url']
+            data['fields'][field_name] = escape(res_product[field_name])
+    data['fields']['call_to_action_url'] = escape(product['website_url'])
     res_products.append(data)
 
 response = res_products
@@ -101,8 +104,6 @@ response = res_products
             <field name="name">Products</field>
             <field name="website_id" ref="website.default_website"/>
         </record>
-    </data>
-    <data>
         <function model="ir.model.fields" name="formbuilder_whitelist">
             <value>sale.order</value>
             <value eval="[