diff --git a/addons/website/static/description/ecommerce.png b/addons/website/static/description/ecommerce.png
new file mode 100644
index 00000000000..3000b43c0b7
Binary files /dev/null and b/addons/website/static/description/ecommerce.png differ
diff --git a/addons/website/static/description/index.html b/addons/website/static/description/index.html
index c5d2ac85a91..7bf1dc24246 100644
--- a/addons/website/static/description/index.html
+++ b/addons/website/static/description/index.html
@@ -14,10 +14,12 @@
         </div>
         <div class="oe_span6">
             <p class='oe_mt32'>
-                Create enterprise grade website with our super easy builder; no
-                backend, everything is editable inline. Benefit from
-                out-of-the-box business features; ecommerce, events, blogs,
-                jobs announces, our references, "our team" page, call-to-actions, etc.
+                Create enterprise grade website with our super easy builder. Use
+				finely designed building blocks and edit everything inline.
+		    </p><p>
+				Benefit from out-of-the-box business features; e-Commerce,
+				events, blogs, jobs announces, customer references,
+				call-to-actions, etc.
             </p>
             <div class="oe_centeralign oe_websiteonly">
                 <a href="http://www.openerp.com/start?app=website" class="oe_button oe_big oe_tacky">Create your <span class="oe_emph">free</span> website</a>
@@ -32,14 +34,13 @@
         <h3 class="oe_slogan">What You See Is What You Get. Really!</h3>
         <div class="oe_span6">
             <p class='oe_mt32'>
-                Create websites with no technical knowledge.  OpenERP's unique
+                Create beautiful websites with no technical knowledge. OpenERP's unique
                 <em>'edit inline'</em> approach makes website creation
-                surprisingly easy. No more complex backend with menu managers,
-                page editors, banner manager, ...  Just click anywhere to any
-                content.
+                surprisingly easy. No more complex backend; just click anywhere to 
+				change any content.
             </p><p>
                 "Want to change the price of a product? or put it in bold? Want to
-                change a blog title?" just click and change. What you see is what
+                change a blog title?" Just click and change. What you see is what
                 you get. Really.
             </p>
         </div>
@@ -53,23 +54,21 @@
 
 <section class="oe_container">
     <div class="oe_row">
-        <h2 class="oe_slogan">Awsome. Astonishingly Beautiful.</h2>
-        <h3 class="oe_slogan">Professional themes and building blocks</h3>
+        <h2 class="oe_slogan">Awesome. Astonishingly Beautiful.</h2>
+        <h3 class="oe_slogan">Design using clean building blocks</h3>
         <div class="oe_span6">
             <img class="oe_picture oe_screenshot" src="website_theme.png">
         </div>
         <div class="oe_span6">
            <p class='oe_mt32'>
-                OpenERP's building block feature and inline edition approach
-                allows to design modern website that are not possible with
-                traditional WYSIWYG page editors.
-            </p><p>
-                Whether it's for products descriptions, blogs or static pages,
-                you don't need to be a professioanl designer to create modern
-                and clean web pages.
-            </p><p>
-                Get rid of traditional WYSIWYG editors that does not allow to
-                design clean and mobile friendly pages.
+				OpenERP's building blocks allow to design modern
+				websites that are not possible with traditional WYSIWYG page
+				editors.
+		    </p><p>
+				Whether it's for products descriptions, blogs or static pages,
+				you don't need to be a professioanl designer to create clean
+				contents. Just drag and drop and customize predefined building
+				blocks.
            </p>
         </div>
    </div>
@@ -78,20 +77,17 @@
 <section class="oe_container oe_dark">
     <div class="oe_row">
         <h2 class="oe_slogan">Enterprise-Ready, out-of-the-box</h2>
-        <h3 class="oe_slogan">Install professional features without effort.</h3>
+        <h3 class="oe_slogan">No synchronization, full integration.</h3>
         <div class="oe_span6">
           <p class='oe_mt32'>
             Activate ready-to-use enterprise features in just a click;
-            ecommerce, call-to-actions, jobs announces, events, customer
-            references, "our team" page, blogs, newsletters, etc.
+            e-commerce, call-to-actions, jobs announces, events, customer
+            references, blogs, etc.
           </p><p>
-            Traditional eCommerce and CMS have poor backends as it's not their
+            Traditional eCommerce and CMS have poorly designed backends as it's not their
             core focus. With the OpenERP integration, you benefit from the
             best management software to follow-up on your orders, your jobs
             applicants, your leads, etc.
-          </p><p>
-            You don't have to synchronize your management software and
-            your ecommerce. It works out-of-the-box.
           </p>
         </div>
         <div class="oe_span6">
@@ -111,14 +107,10 @@
         </div>
         <div class="oe_span6">
           <p class='oe_mt32'>
-              Get a mobile friendly website thanks to our responsive design
-              based on bootstrap. The layout of every page and content adapts
-              automatically to the screen size. (mobile phones, tablets, desktop)
-              You don't have to worry about mobile contents, it works by default.
-          <p></p>
-              Our building blocks allows to reuse responsive components to
-              structure your website pages, which is not possible with
-              traditional WYSIWYG editors.
+			  Get a mobile friendly website thanks to our responsive design
+			  based on bootstrap. All your pages adapt automatically to the
+			  screen size. (mobile phones, tablets, desktop) You don't have to
+			  worry about mobile contents, it works by default.
           </p>
         </div>
     </div>
@@ -126,15 +118,17 @@
 
 <section class="oe_container oe_dark">
     <div class="oe_row">
-        <h2 class="oe_slogan">Optimize your online presence efficiently</h2>
+        <h2 class="oe_slogan">Attract New Visitors Efficiently</h2>
         <h3 class="oe_slogan">SEO tools at your finger tips</h3>
         <div class="oe_span6">
           <p class='oe_mt32'>
-              SEO tools are ready to use, with no configuration required.
-              OpenERP suggests keywords according to Google most searched
-              terms, Google Analytics tracks your shopping cart events,
-              sitemap and structuered content are created automatically for
-              Google indexation, etc.
+			  The <i>Promote</i> tool suggests keywords according to
+			  Google most searched terms. Search Engine Optimization tools are
+			  ready to use, with no configuration required.
+	      </p><p>
+			  Google Analytics tracks your shopping cart events by default.
+              Sitemap and structured content are created automatically for
+              Google indexation.
           </p>
         </div>
         <div class="oe_span6">
@@ -147,11 +141,11 @@
 
 <section class="oe_container">
     <div class="oe_row">
-        <h2 class="oe_slogan">Multilanguage Without Pain</h2>
-        <h3 class="oe_slogan">Propagate changes and automate translation updates</h3>
+        <h2 class="oe_slogan">Multi-Languages Made Easy</h2>
+        <h3 class="oe_slogan">Propagate changes and automate translations</h3>
         <div class="oe_span6">
             <div class="oe_bg_img">
-                <img class="oe_picture" src="">
+                <img class="oe_picture oe_screenshot" src="openerp_translation_tool.png">
             </div>
         </div>
         <div class="oe_span6">
@@ -160,11 +154,11 @@
               OpenERP proposes and propagates translations automatically
               across pages, following what you edit on the master page.
           </p>
-              Our translation "on demand" features allows you to benefit from
-              professional translators to translate all your contents
-              automatically. Just change any part of your website (a new blog
-              post, new pages, updated products, ...) and the translated
-              versions are updated automatically in around 24 hours.
+			  Benefit from professional translators to translate all your
+			  contents automatically with the <a href="http://gengo.com"
+			  target="_blank">Gengo</a> integration. Update any part of
+			  your website and the translated versions are pushed
+			  automatically in a few hours.
           </p>
         </div>
    </div>
@@ -172,18 +166,17 @@
 
 <section class="oe_container oe_dark">
     <div class="oe_row">
-        <h2 class="oe_slogan">Designer-Friendly Themes</h2>
+        <h2 class="oe_slogan">Designer-Friendly Templates</h2>
         <h3 class="oe_slogan">Designers love working on OpenERP</h3>
         <div class="oe_span6">
           <p class='oe_mt32'>
-              Themes are awesome and easy to design. You don't need to develop
+              Templates are awesome and easy to design. You don't need to develop
               to create new pages, themes or building blocks. We use a clean
               HTML structure, a <a href="http://getbootstrap.com/">bootstrap</a>
-              CSS and our modularity allows to distribute your themes easily.
+              CSS.
           </p><p>
-              The building block approach allows the website to remain clean
-              after the end-users start creating new contents. The template
-			  editor allows advanced customization without development.
+			  Customize every page on the fly with the integrated template
+			  editor. Distribute your work easily as an OpenERP module.
           </p>
         </div>
         <div class="oe_span6">
@@ -196,7 +189,7 @@
 
 <section class="oe_container">
     <div class="oe_row">
-        <h2 class="oe_slogan">Fuild Grid Layouting</h2>
+        <h2 class="oe_slogan">Fluid Grid Layouting</h2>
         <h3 class="oe_slogan">Organize building blocks easily</h3>
         <div class="oe_span6">
             <div class="oe_row_img oe_centered">
@@ -205,8 +198,8 @@
         </div>
         <div class="oe_span6">
           <p class='oe_mt32'>
-			  Design perfect pages by drag and droping building blocks and scale
-			  them to fit the layout you are looking for.
+			  Design perfect pages by drag and dropping building blocks. Move
+			  and scale them to fit the layout you are looking for.
           </p><p>
 			  Building blocks are based on a responsive, mobile friendly fluid
 			  grid system that appropriately scales up to 12 columns as the
@@ -218,24 +211,44 @@
 
 <section class="oe_container oe_dark">
     <div class="oe_row">
-        <h2 class="oe_slogan">Fully Integrated With Others Apps</h2>
-        <h3 class="oe_slogan">Get hundreds of open source apps for free</h3>
+        <h2 class="oe_slogan">Professional Themes</h2>
+        <h3 class="oe_slogan">Change Theme in Just a Click</h3>
+        <div class="oe_span6">
+           <p class='oe_mt32'>
+				Design a custom theme or reuse pre-defined themes to
+				customize the look and feel of your website.
+            </p><p>
+				Test new color scheme easily; you can change your theme
+				at any time in just a click.
+           </p>
+        </div>
+        <div class="oe_span6">
+            <img class="oe_picture oe_screenshot" src="website_theme.png">
+        </div>
+   </div>
+</section>
+
+
+<section class="oe_container">
+    <div class="oe_row">
+        <h2 class="oe_slogan">Integrated With OpenERP Apps</h2>
+        <h3 class="oe_slogan oe_mb32">Get hundreds of open source apps for free</h3>
         <div class="oe_span4">
             <a href="/apps/website_sale">
-                <h3>eCommerce</h3>
                 <div class="oe_row_img oe_centered">
-                    <img class="oe_picture oe_screenshot" src="">
+                    <img class="oe_picture oe_screenshot" src="ecommerce.png">
                 </div>
+                <h3>e-Commerce</h3>
             </a>
             <p>
-                Promote products, sell online, optimize visitors' shopping experiences.
+                Promote products, sell online, optimize visitors' shopping experience.
             </p>
         </div>
         <div class="oe_span4">
             <a href="/apps/website_mail">
                 <h3>Blogs</h3>
                 <div class="oe_row_img oe_centered">
-                    <img class="oe_picture oe_screenshot" src="">
+                    <img class="oe_picture oe_screenshot" src="blog.png">
                 </div>
             </a>
             <p>
@@ -246,19 +259,14 @@
             <a href="/apps/website_event">
                 <h3>Online Events</h3>
                 <div class="oe_row_img oe_centered">
-                    <img class="oe_picture oe_screenshot" src="">
+                    <img class="oe_picture oe_screenshot" src="event.png">
                 </div>
             </a>
             <p>
                 Schedule, organize, promote or sell events online; conferences,
-                webinars, trainings, etc.
+                trainings, webinars, etc.
             </p>
         </div>
-        <div class="oe_span12 oe_centered oe_muted">
-            <a href="/apps">
-                and hundreds more applications...
-            </a>
-        </div>
     </div>
 </section>
 
diff --git a/addons/website/static/description/openerp_translation_tool.png b/addons/website/static/description/openerp_translation_tool.png
new file mode 100644
index 00000000000..f322e73e54e
Binary files /dev/null and b/addons/website/static/description/openerp_translation_tool.png differ
diff --git a/addons/website_event/static/description/index.html b/addons/website_event/static/description/index.html
index a1b0864cc5f..a5f77259cc7 100644
--- a/addons/website_event/static/description/index.html
+++ b/addons/website_event/static/description/index.html
@@ -14,10 +14,9 @@
         </div>
         <div class="oe_span6">
             <p class='oe_mt32'>
-                Schedule, promote, sell and organize your events online with no
-                effort. Whether you organize meetings, conferences, trainings
-                or webinars, OpenERP gives you all the features you need to
-                manage all aspects of your event.
+				Organize, promote and sell events online. Whether you organize
+				meetings, conferences, trainings or webinars, OpenERP gives you
+				all the features you need to manage your events.
             </p>
             <div class="oe_centeralign oe_websiteonly">
                 <a href="http://www.openerp.com/start?app=website_event" class="oe_button oe_big oe_tacky">Start your <span class="oe_emph">free</span> online store</a>
@@ -34,8 +33,6 @@
             <p class='oe_mt32'>
                 Drag &amp; Drop well designed <em>'Building Blocks'</em> to
                 create beautifull event pages that your customer will love.
-                Use pre-defined building blocks like; speakers, schedules,
-                social icons, etc.
             </p><p>
                 OpenERP's unique <em>'edit inline'</em> approach makes website
                 creation surprisingly easy. "Want to introduce a speaker? to
@@ -60,8 +57,8 @@
         </div>
         <div class="oe_span6">
            <p class='oe_mt32'>
-             Use the multi-ticketing feature to sell registrations to your
-             event. Events can be free or for a fee. Attendees can pay online
+             Sell registrations to your event with the multi-ticketing feature.
+             Events can be free or for a fee. Attendees can pay online
              with a credit card or on invoice, based on your configuration.
            </p><p>
              Boost your sales with early-bird prices, special conditions for
@@ -100,7 +97,7 @@
             events related to shopping carts, call-to-actions, etc.
           </p><p>
             As OpenERP marketing tools (mass mailing, campaigns, etc) are also
-            linked with Google Analytics, you get a 360° view of your business.
+            linked with Google Analytics, you get a full view of your business.
           </p>
         </div>
         <div class="oe_span6">
@@ -145,7 +142,7 @@
           <p class='oe_mt32'>
               SEO tools are ready to use, with no configuration required.
               OpenERP suggests keywords according to Google most searched
-              terms, Google Analytics tracks your shopping cart events,
+              terms, Google Analytics tracks your shopping cart events and
               sitemap are created automatically.
           </p><p>
               We even do structured content automatically to promote your
diff --git a/addons/website_sale/static/description/index.html b/addons/website_sale/static/description/index.html
index 179aa5b6455..ceedbc18d26 100644
--- a/addons/website_sale/static/description/index.html
+++ b/addons/website_sale/static/description/index.html
@@ -1,7 +1,7 @@
 <section class="oe_container">
     <div class="oe_row oe_spaced">
         <div class="oe_span12">
-            <h2 class="oe_slogan">Open Source eCommerce</h2>
+            <h2 class="oe_slogan">Open Source e-Commerce</h2>
             <h3 class="oe_slogan">Optimize sales with an awesome online store.</h3>
         </div>
         <div class="oe_span6">
@@ -14,7 +14,7 @@
         </div>
         <div class="oe_span6">
             <p class='oe_mt32'>
-                OpenERP eCommerce is unlike anything you have ever seen before.
+                OpenERP e-Commerce is unlike anything you have ever seen before.
                 It's at the same time full-featured, integrated with your
                 management software, fully customizable and super easy.
             </p>
@@ -31,8 +31,8 @@
         <h3 class="oe_slogan">Get rid of old WYSIWYG editors</h3>
         <div class="oe_span6">
             <p class='oe_mt32'>
-                OpenERP's unique <em>'edit inline'</em> approach makes website
-                and product pages creation surprisingly easy. "Want to change
+                OpenERP's unique <em>'edit inline'</em> and building blocks approach makes 
+                product pages creation surprisingly easy. "Want to change
                 the price of a product? or put it in bold? Want to add a banner
                 for a specific product?" just click and change. What you see is
                 what you get. Really.