diff --git a/addons/loyalty/models/loyalty_program.py b/addons/loyalty/models/loyalty_program.py
index eb9f831296f..848a41df1c9 100644
--- a/addons/loyalty/models/loyalty_program.py
+++ b/addons/loyalty/models/loyalty_program.py
@@ -216,7 +216,7 @@ class LoyaltyProgram(models.Model):
     def _program_type_default_values(self):
         # All values to change when program_type changes
         # NOTE: any field used in `rule_ids`, `reward_ids` and `communication_plan_ids` MUST be present in the kanban view for it to work properly.
-        first_sale_product = self.env['product.product'].search([('sale_ok', '=', True)], limit=1)
+        first_sale_product = self.env['product.product'].search([('company_id', 'in', [False, self.env.company.id]), ('sale_ok', '=', True)], limit=1)
         return {
             'coupons': {
                 'applies_on': 'current',