diff --git a/addons/gamification/data/gamification_karma_rank_demo.xml b/addons/gamification/data/gamification_karma_rank_demo.xml
index 44bd55151d3..b7d0e0b7ec6 100644
--- a/addons/gamification/data/gamification_karma_rank_demo.xml
+++ b/addons/gamification/data/gamification_karma_rank_demo.xml
@@ -1,8 +1,10 @@
 <?xml version="1.0" encoding="utf-8"?>
 <odoo><data noupdate="1">
     <!--Ranks-->
+    <!-- note that original motivational messages are duplicated+hidden to ensure they are included in .pot export when demo data installed -->
     <record id="rank_student" model="gamification.karma.rank">
         <field name="description_motivational" type="html">
+            <div hidden="true">Reach the next rank to show the rest of the world you exist.</div>
             <div class="d-flex align-items-center">
                 <div class="flex-grow-1">Reach the next rank and gain a very nice mug!</div>
                 <img class="ms-3 img img-fluid" style="max-height: 72px;" src="/gamification/static/img/rank_misc_mug.png"/>
@@ -12,6 +14,7 @@
 
     <record id="rank_bachelor" model="gamification.karma.rank">
         <field name="description_motivational" type="html">
+            <div hidden="true">Reach the next rank to improve your status!</div>
             <div class="d-flex align-items-center">
                 <div class="flex-grow-1">Reach the next rank and gain a very magic wand!</div>
                 <img class="ms-3 img img-fluid" style="max-height: 72px;" src="/gamification/static/img/rank_misc_wand.png"/>
@@ -21,6 +24,7 @@
 
     <record id="rank_master" model="gamification.karma.rank">
         <field name="description_motivational" type="html">
+            <div hidden="true">Reach the next rank and become a Master!</div>
             <div class="d-flex align-items-center">
                 <div class="flex-grow-1">Reach the next rank and gain a very nice hat!</div>
                 <img class="ms-3 img img-fluid" style="max-height: 72px;" src="/gamification/static/img/rank_misc_hat.png"/>
@@ -30,6 +34,7 @@
 
     <record id="rank_doctor" model="gamification.karma.rank">
         <field name="description_motivational" type="html">
+            <div hidden="true">Reach the next rank and become a powerful user!</div>
             <div class="d-flex align-items-center">
                 <div class="flex-grow-1">Reach the next rank and gain a very nice unicorn!</div>
                 <img class="ms-3 img img-fluid" style="max-height: 72px;" src="/gamification/static/img/rank_misc_unicorn.png"/>
diff --git a/addons/gamification/i18n/gamification.pot b/addons/gamification/i18n/gamification.pot
index 22d7b32bef0..fe8ec7cb73c 100644
--- a/addons/gamification/i18n/gamification.pot
+++ b/addons/gamification/i18n/gamification.pot
@@ -1815,6 +1815,16 @@ msgstr ""
 msgid "Ranks List"
 msgstr ""
 
+#. module: gamification
+#: model_terms:gamification.karma.rank,description_motivational:gamification.rank_master
+msgid "Reach the next rank and become a Master!"
+msgstr ""
+
+#. module: gamification
+#: model_terms:gamification.karma.rank,description_motivational:gamification.rank_doctor
+msgid "Reach the next rank and become a powerful user!"
+msgstr ""
+
 #. module: gamification
 #: model_terms:gamification.karma.rank,description_motivational:gamification.rank_bachelor
 msgid "Reach the next rank and gain a very magic wand!"
@@ -1835,6 +1845,16 @@ msgstr ""
 msgid "Reach the next rank and gain a very nice unicorn!"
 msgstr ""
 
+#. module: gamification
+#: model_terms:gamification.karma.rank,description_motivational:gamification.rank_bachelor
+msgid "Reach the next rank to improve your status!"
+msgstr ""
+
+#. module: gamification
+#: model_terms:gamification.karma.rank,description_motivational:gamification.rank_student
+msgid "Reach the next rank to show the rest of the world you exist."
+msgstr ""
+
 #. module: gamification
 #: model:ir.model.fields.selection,name:gamification.selection__gamification_goal__state__reached
 msgid "Reached"