diff --git a/addons/website_event/views/website_event.xml b/addons/website_event/views/website_event.xml
index d042c303b4f..80bd5828a6f 100644
--- a/addons/website_event/views/website_event.xml
+++ b/addons/website_event/views/website_event.xml
@@ -44,12 +44,15 @@
             <div class="row mt32 mb32">
                 <div class="col-md-9" id="middle_column">
                     <t t-if="not event_ids">
-                        <p t-if="current_date or current_country or current_type">
-                            No event found in this category, check <a href="/event">all events</a>.
-                        </p>
-                        <p t-if="(current_date is None) and (current_country is None) and (current_type is None)">
-                            No events are planned for now on.
-                        </p>
+                        <div class="text-center text-muted">
+                          <h3 class="css_editable_display">No event found</h3>
+                          <h3 class="css_non_editable_mode_hidden">There isn't available events right know, <t t-if="current_date or current_country or current_type">click <a t-href="/event">here</a> to check all events or</t> click <a t-href="/page/website.contactus">here</a> to contact us</h3>
+                          <t groups="base.group_website_publisher">
+                            <p>Click on "Content" to define a new product or "Help" for more informations.</p>
+                            <img src="/website/static/src/img/content_here.png"/>
+                            <p>In the backend's event form contains information to customize your events: location, oranizer, tikets, registrations, etc.</p>
+                          </t>
+                        </div>
                     </t>
                     <ul class="media-list">
                         <li t-foreach="event_ids" t-as="event" class="media">